Article by Jion
Google for some not good business is like the autumn wind sweeps the fallen leaves a decisive part with it. Its chief executive larry page announced last Friday that ten of the edge off business, involving social search, desktop software, web security, etc. At the same time, for some promising business, Google is spare no effort, the use of the resources to advance. A few days ago, Google home page in a trade promotion for the company, this it is a rare use of its high quality network property to do the advertisement example. In addition, Google also in the recent acquisition of digital coupons and reward plan providers Zave grow independently in order to enhance its business team. This suggests that Google is trying to tap into market.
For Google, the platform for the shareholder may not kill, has the stress, focus on the advantage resources, the grounding user experience, simple to maximize value.
Cut business, Google autumn thorough cleaning
It is reported, Google this will close of products: Aardvark questions (site), Desktop (Desktop added toolbar), news visual search Fast Flip, Google Maps API for Flash, Google Pack (free software package), Google Web Security (network Security products), Image Labeler (game), Image markers Notebook, allowing users to comment on any Web site of Sidewiki Subscribed Links and.
These projects, have some had been Google expected to do big project. For example, February last year million acquisition of free web site Aardvark questions. The user can through the Aardvark website, Twitter, Google Chat or E-mail from Aardvark questions “” for the answer. Up to last year in October, Aardvark have more than 90000 users. Web page newspaper reading application Fast Flip is by Google beauty vice President Marissa Mayer andimarisa meyer (in 2009) the TechCrunch50 conference roll out ceremoniously; And Google launched in 2004 PC file search application Google Desktop, praised the performance than Windows XP original search function more strong.
Earlier, Google announced it will readjust product the circuit diagram and concentrate on developing valuable products. Therefore, since this year, Google shut down a number of operations. Close to the end of June, the Google Health and Google PowerMeter service. The end of July, and closed the Google products laboratory Google Labs, including 56 of experimental products. In August, popular with customers online Dictionary service Google Dictionary suddenly off the assembly line, a year ago to spend 0 million takeover of the social game company Slide also XieKe behind the closed doors.
To this, Google senior vice President Alan especially, Alan Eustace) stavropol (say, this is a “autumn cleaning,” these measures will be “for our customers with more forthright of experience, and still can promote Google’s overall experience, and we will also can put more resources to apply the important products with high influence.”
Busy acquisition, extension market sprint
And give will stay. In important areas, Google has never is generous in giving high investment. Now, though, market are moving in the winter, Facebook also has close to business, but Google has been increased to market development efforts, with giant at Groupon confrontation, on purchase.
Google had in 2010 to billion a day Groupon takeover offer by the latter, but refused. Since then, to fight the growing influence Groupon, Google launched his own service to Google, also plans to launch this summer supporting the mobile payment services Google purse.
In fact, Google march and even in the field of e-commerce not small. Ambition One start the business integration to, and show the mobile payment in the blueprint of field. According to information, Google will and Google purse, Google integrated user can by mail or the application result system equipment services, in addition, the team received only carry cell phones, in to buy goods in the mobile phone scan items, it can form the label shopping list, click confirm can finish after payment.
In order to expand business, Google jan.7 influence at mobilize resources, even big takeover. Note the, August 31,, Google in the simple on the homepage of promoting a own transactions, issued tickets for the American museum of natural history of advertising. Use the search page quality resources to advertising, such examples in Google internal extremely rare, only the most core products, such as Chrome browser, there hae been this treatment. Business in Google overall strategy evidenced in the position. The industry, a move that people point out that the competition between Google and Groupon upgrade, the two companies are competing for the advertising revenue from local businesses, such as restaurants and retail shops, etc.
And in takeovers, the recent acquisition of specialized production to grow independently Zave for vouchers and loyalty bonus cash register platform. Google company a spokesman says: “they have developed a great platform, the platform to consumers and coupons and business, but also can be linked to consumers like in the business of providing special discounts and rebates, we hope that they will melt into Google’s business team in.” Because Groupon, LivingSocial and home to more than 100 other service provider of existence, coupons and loyalty reward has become one of the billions of dollars in the market.
Earlier, Google also acquired coupons polymerization Dealmap and mobile web site The membership card company Punchd, improve their business team.
Do platform, focus on the user experience
Since January Google co-founder Larry Page (brief benchwarmer) to be the new CEO, Google began to change strategy since a series of “thin body movements”, concise company operation, close to the edge of the field, product segmentation focus on a few great influence on the important products, such as Google +.
For Google, Facebook, such as in large platform c mode is not everything. Google before sowing is not all harvest in return. Facebook in areas that have not, user, capital, flow advantage is not killer.
As a platform, the integration of its resources, form 1 + 1 > 2 effect, still need to QuCuQuJing around the user experience, innovation. In the mobile Internet times, apple type of minimalism success just depends on grasp the needs of the users, simple.
Now, Google is watching from around social, search and mobile core areas such as integration of resources, Google + or will be the future of every business “aircraft carriers”. For example, Google to e-commerce business vice President, said the Tilenius Stephanie Google mobile payment strategy has just started, the future will Google purse (Google Wallet), Google (Google) embedded Google +, to pay attention to the online payment.
And to the certain scale Internet companies, continuous innovation ability and to the needs of the user sensitivity is very important. In the process of changing Internet field, meet the new change, the new challenges in the most important farmar is innovation.
Google CFO Patrick Pichette (and cut skin, had said: “for now we scale, it is the key is how to keep the business state. We have not lost the entrepreneurial spirit. Through a few months ago, the restructuring of the page will hope to focus on the product.” Google choices, maybe just shows, the innovation of the Internet for the company is to retrieve the innovation of product of genes and concentration.