The king struggle between Facebook and Google
Article by Lucy
Paul Adams in silicon valley hot. He is a brilliant product designers, wearing glasses box, to speak with a strong Irish accent, crazy passion worship of 4 excessive technical lunatic. As Google (Google) top social network researchers, Google new social networking sites Google + the idea behind largely from his creativity and: Google + of flexible “circle” function allows users to easily put friends into “friend” or “university elder brothers”. But he didn’t Google will be in their ideas to the consumers. In the last 12 months of a genius in the race, he chose to join is located in east palo alto 10 miles of Facebook, to help design their social advertising. To this, Adams in blog explains: “Google value is technology, not social.”
Technology companies to compete against each other on the situation, but there are few like Google and Facebook the two network between the hottie such fierce competition and cruel. In order to get such talents as Adams, attract users eyeball, for the advertising revenue, they will win at all costs. Although the two companies not as Oracle (Oracle) and hewlett-packard (HP) publicly vilified as provocation, also have no such as Microsoft (Microsoft) and Netscape (Netscape) as the gun fire to Ming dao, but both competition for investment great chips. Both want to be the master of future network–and the final result will influence our access to information, communication and the structure of the deal.
Facebook and Google: the battle of the king
A belligerent party is the social network Facebook “king”, hope to solidify his status, master of all life online. And the other side Google is control of the global mass information, leads people search way, it is hope that in the Internet links from age to a people-oriented in the process of change to keep their ruling status.
Google co-founder and CEO larry ? page (taking office in April) than the Facebook mark ? zack bloomberg older 11 years old, but they belong to different network generation, and have a very different view of the world. In the world of page, all from the search began. The user through search to see news, find love shoes, tracking, favorite celebrity dynamic. If need to understand the medical conditions or decided to need to buy TV model, the user must first to search in. And in that field, Google program after ten DuoNian improvement has been like a duck to water. But in recent years, the network world but in gradually to the bloomberg, zack world tilt, the change is a cruel even. In the world of bloomberg, zack, we no longer through the search for news, but waiting for a friend to tell us the fresh information, told us they like movies, favorite brand, even to go there to eat delicious sushi.
Now, Facebook has become the core of the new Internet world, a lot of people a day of online life also start from here. And Facebook the secret to success is to let the company in the network communication, and allow others to share in the user circle of friends. The results, of tens of thousands of web sites and applications as like satellite, around the operation of Facebook. We can open a comment on site Yelp view friends how to evaluate the street to a new coffee shop, to online music service website Spotify, let friends to help us choose music, or play with friends and social game company Zynga game. And for page for, worse Google program can’t capture these social activities, lead to this program, even Google search itself to ensure the accuracy of the increasingly down, and then increasingly with people’s living apart.
Network to the transformation of social change in all respects change the companies and consumers. The first to feel the impact of industries including advertising. Now, the billion online advertising market, Google’s share to 41%, and in search advertising market, Google has topped the list. But the search advertising growth is slowing, advertisers began to the limited funds on Facebook. After all, Facebook has 800 million users, and many users on Facebook is the amount of time they spend far more than other web sites. (see page bottom chart) is expected to display advertising revenues this year Facebook will increase by 81%, and Google display advertising revenue growth is expected to 34%. Although Google and Facebook allows us to think that the two companies still have infinite space to grow up, but 10 million don’t be confused by the illusion. Stifel Nicolaus as U.S. investment bank analysts Jordan ? lohan said: “if Google and Facebook not directly exchange, preemption each other’s market share, they are impossible to attain the expectations of the investors in the display advertising market, to realize the increase of billions of dollars.”
Now the page is like the Bill Gates more than 10 years ago, he found the company for science and technology world domination is falling. So he decided to fight back, invest huge energy for the social network market. Page of Google CEO become after the first put fire is launched Google +, increase the capital and engineering power input, the domain of the Facebook to strike. Google + not Google actually in a social network for the first attempt, but Google is in the first paragraph by mocking the industry no social products. Google says, only four months, Google + registered users will reach 40 million. And in the other party, zack bloomberg also very clear, easily overtake MySpace since Facebook as the world’s largest social networking site since, Google + is Facebook’s first met in the true sense of threat. (speaking to Facebook, this is not the struggle of honor: if the company’s aura threatened, would influence its long-awaited IPO. The IPO is expected to scale will exceed billion.) And so, in Google + release soon after, zack and bloomberg headquarters in emergency hang the pink neon signal, top write “alert”, the purpose is to remind employee needs to night and day, work overtime, from Google + the most popular part of the function.
But the defense is not zack bloomberg style. September this year, in the company of the F8 developer conference, he launched the magnitude of the new function, in order to improving the present level of service. And, it is expected that the company will eventually launch a advertising network, management all social behavior, help advertisers in the network more effective to target customers. If this strategy get perfect execution, will further threat to Google in the online advertising in the fields of dominance.
So, when most users easy walk on Gmail account and on Facebook to subscribe to news information between the San Francisco peninsula in the core area of, is a fierce fighting. This summer, zack bloomberg for willing to work overtime during the weekend the employees with free food. And his team is urged page with an almost crazy speed for Google + add new functions: in the 90 days before the launch 100 new functions. They are now the decision, including product release, advertising, etc, will determine the final winner.
Larry page, is not happy. At that time is the last spring a weekend, 38 page (Android) are two mobile phones to try Google + early samples. He found that the photographs released to the Google + the program too complicated. So he call the Google social business controller vick ? just these complaints. These just explained a Google + team why want to take that method, trying to persuade him. But page insists, photos should be a key to upload. In Google, the requirements of the page will be met. So, just these photos to design team orders upload function, now, to the technology for good. Recently, he described to the outside by two system to Google + photos released how easy it is to: “this is absolutely amazing experience.”
In many ways, Google + is larry page, the social networking site. Google + the development work of early in the page as a corporate CEO before they had already started, but his close attention from the start of the project progress. The first few months, page 11 a.m. Friday will take part in the project team weekly products testing meeting. In order to closely track the project schedule, the office and executives for even the team players move to Google + team in the building. He for project provides a great deal of resources, make it become Google was born in 13 years of the most massive a project investment. In addition, he will also just these positions as senior vice President, directly responsible to him. Page will also thousands of Google employees bonuses and part of the company in a social business company performance.
Google + is also to make Google recovery once for the flexible and responsible attitude, on the first try, and at the same time, in order to avoid the “innovator dilemma”, the once make many successful companies are in trouble to the human soul. In Google + project, the company has abandoned formerly unwinding, even without the order of the innovation way, instead of top-down way. Google another co-founder sergey brin said, allow the “let flowers bloom” to Google is still very important, but “all flowers in bloom, you hope after can gather together, and making compact bouquet of flowers.”
Google to realize in the field of social ambitions may actually need some of this iron law. Google on Facebook before the territory several times are not offensive. In 2004, almost appeared at the same time on Facebook, Google released the first social networking site Orkut, but the present except in the Brazilian market, Orkut web site had been forgotten. In 2007, in order to fight against Facebook, Myspace and other Google joint Social networking site, launched an Open platform Social networking sites Open Social, results in failure. Two years later, Google and launched a Wave, but only a few months and was then in limbo. In 2010, Google launched Buzz,