Search Engine Optimization is vital for any business that decides to make its presence felt in the market through the Internet. However, when venturing out into the SEO world, it is important to choose the right SEO keywords and optimize them. Mining for the right SEO keywords may take a considerable amount of your time and effort, but the fruits of it will be rewarding.
First, it is important to understand the importance of keyword selection and how to use your keywords on your website in order to enhance your marketing strategy.
Keyword research is one of the most basic steps in a good search engine optimization design and without it all SEO efforts will be wasted. Also, it is important to perform a thorough keyword research before you start placing keywords on your webpage.
SEO Keyword Research Keyword Research is the process of identifying a list of keywords and then selecting those keywords that accurately reflect your products and services. It involves finding out which are the most popular terms searched by Internet users, how widely they are searched and how many and which other websites run on those keywords.
It is also important to think in terms of how your target audience would search for products or services on the Internet. For instance, if you have a website promoting a golf club, then it would not make much sense for you to target keywords like “golf” or “golfing” because these keywords are extremely general and have tons of competitors. Also, since you are targeting only people who are looking out for a golf club, using a general keyword like “golf” will bring in a lot of irrelevant traffic. This is because visitors may be looking for anything related to golf, such as golf history, golf tips, golf news, and so on. Typically a person who is looking out for a golf club will type in “golf club” and related terms instead of the single term “golf.” So from this example it is evident that the best choice of keywords for you would be to use phrases like “golf club” instead of single and general keywords.
You can use keyword research tools (free and paid) that are available online in order to see what users are searching for. There are several such tools which contain data on search queries performed by users over a period of time. These tools will help you get an idea on the kind of terms that are searched for and also their frequency of search. Any keyword research tool will let you enter a word and show results on similar terms including variations, synonyms, misspellings, singulars, and plurals. Not only do these tools provide information on search volume but also show data on the advertiser competition for keywords.
Once keyword research is done and you have built your keyword list, these keywords can then be placed at appropriate places in your webpage content to achieve a high ranking in search engines. However, avoid placing too many on the same page as search engines consider this practice as keyword stuffing and may penalize your site for it.
SEO Keyword Tactics Keyword Research will help you get the most popular, lucrative, and top SEO keywords which may be searched by thousands of users in a day. However, if there are several competitors for the keywords you have chosen, then it will be very difficult to beat those sites and get the top ranking in the search results. Conversely, if you choose keywords that are very specific or niche that no one searches on them, then top ranking for your site is wasted as there would be none to see it. The idea behind choosing the right SEO keywords is that they should help you achieve top ranking with reasonable efforts and budget. If your site fails to show on the first or second page of the search results then it would really not be worth the time and effort that would have gone in optimizing those keywords.
You will most often find that the best SEO keywords are already being used by a large number of competitors and these high volume keywords may be very tempting to use but may not always fetch you the ranking you desire. Therefore, the catch here is to fish out those keywords that have strong relevance to your website, high search volume, and relatively less competition because these keywords will be more rewarding than just high volume competitive keywords. It is quite possible to achieve a good search engine ranking while staying within your budget and with minimal effort using low volume less competitive SEO keywords when compared to high volume ones. To do this, you need to find out how tough it is to get a good ranking for a specific keyword and this can be done using keyword difficulty tools.
, is a global provider offering its customers a full suite of ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.
If you’re just getting started with:
Selecting an SEO firm
Trying to start a search engine campaign on your own
Reviewing your current SEO efforts
…read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies.
What is Search Engine Optimization?
Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:
Search Engine Optimization Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.
Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:
Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.
Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories.
Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.
Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes…
Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine.
A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site.
Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.
So, the long version of the definition would be:
Search Engine Optimization Using keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.
Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth…
SEO Urban Legends
There are quite a few SEO myths out there. Here are my favorites:
The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content.
Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content.
Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether.
‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.
Firms promising to get me #1 rankings in 10,000 search engines for $99.95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99.95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: .
Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so.
Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:
Well-written content
Good, clean HTML code
Useful, relevant TITLE tags
Useful, relevant DESCRIPTION tags
Relevant, appropriate links from other web sites
There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil. The SEO Campaign Process
A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:
What’s a Bot? A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now….
Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:
List the keywords and phrases under which you’d like to be found.
Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.
Find out how many other sites are struggling for rankings under those keywords.
Pick keywords with the same meaning but a better search-to-competition ratio.
Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking.
Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.
Data Mining and Keywords If you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.
There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www.wordtracker.com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources.
Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign.
Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:
An all-Flash or all-images home page
A home page that automatically redirects to another page
Pop-up ads (does anyone really read these things?)
A site full of pages with fewer than 400 words on a page
Broken links
Navigation that is generated by JavaScript
No TITLE or DESCRIPTION tags
A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.
Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.
Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.
Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.
Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.
Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.
Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.
Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:
doesn’t help much.
For search engine optimization, visit http://www.portentinteractive.com is much better.
For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.
There are a few ways to build your link popularity:
Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.
Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.
Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.
Google’s ‘One Site, One Vote’ Rule Google awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links.
Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign.
Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:
Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.
Link counts. Use the link: command on Google (see above) to determine your link popularity.
Your keyword list. Search on the relevant search engines to see if your ranking has improved.
Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that…
So now you’ll get instant results, right? Well, not quite…
A Word About Expectations
Search engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results.
If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site.
Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help.
A Solid Marketing Strategy
Obviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.
What about pay per click? Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon…
as the name suggests is an Indian located in Hyderabad that provides professional services in web design, website development, web hosting, website maintenance, website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.
Directories are search engines powered by human beings. Human editors compile all the listings that directories have. Directories consist of a collection of categories into which links are separated. Categories can have sub-categories to make the division of links more specific.
Sites started popping up where you could pay for a program that would automatically submit to thousands of sites for you or you could pay a monthly fee and they would do it for you. The quality of these various services and programs is mixed. Sites of low quality, illegal materials, inappropriate content and those submitting multiple or spam my submissions will not be included in our directory. Please don’t waste your time or ours.
Publish your own blog with easy to use tools. Share your favorites with friends. Publishers can select articles to publish on their websites, in newsletters or ezines.
Search engine friendly article submission directory. Search and see what comes up on the Internet. Search engines value links from quality web directories because it means that your site has been checked and selected by a human being. But not all web directories are equal, and you want to be careful when submitting your site to not just throw good money after bad links.
Submitting your articles to different article directories can contribute to your site’s maximum exposure. Heedfulness is necessary in choosing the best article directories to submit to, that’s if you are doing the manual submission. Submit only one URL a day (no more than five). Force-feeding your URL’s will only get them not listed or even banned. Submit and share some of your own original content. This article blender is filled with letters and words and out comes a delicious blend of smooth, quality articles.
Submit your original quality articles, and submit often! The WWW is FULL of people craving, needing fresh reading materials. Submitting 2 pieces is like submitting 22 and so on. Please pay attention that approx 1/2 of the total number of visitors of our directory are coming via the translated articles and thus you get better exposure with us!
Google scores me well, yahoo really bad. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
The first is to create massive back-links to web pages in order to increase their position on search engine results pages. The second is to attract targeted visitors to your website. Over time, this will help drive traffic to your web site and increase your link popularity. Getting started on Article Creek is easy and you can begin publishing your articles online immediately. How many links they accept or where they accept them. Do something different, useful, funny, and sexy in your niche and people will link to it naturally.
Incorporating various search engine optimization strategies within the article like, using keywords, keywords phrases etc. Only if the article has been optimized to meet the requirements of the search engine can it be found on Google . Also use the keywords effectively on the page content. Right keyword and optimized keyword specific content is the key for better search engine ranking.
It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get tons of traffic to your site. You can then buy the keywords that are likely to convert into sales. When you are able to be smart about your marketing, it stops becoming an expense and starts becoming a cost of sale. It does you absolutely no good to be number one for a keyword phrase that nobody every uses in a search.
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In this time of immense competition in the virtual world of internet, every one is striving hard to pull as much traffic to their sites as possible. After all, this is the soul of every site. The more people visit a site, the more likely is the site likely to be successful.
However, there are certain techniques that can put your website higher in the search list. Directories submission is certainly one of them. It has plenty of benefits making it one of the most powerful marketing strategies for the websites.
Nonetheless there are different directories and they have different policies. Even in general, submitting your website in the directory is very crucial. If you have done it properly, you can expect a tremendous growth in traffic. On the other hand, if you make a mess of it, your submission may not be accepted by the directories as well.
This is why the manual is so important. It ensures that you have the link popularity which in turn decides upon the page rank that your site will get. In fact, a quality website depends completely on the link popularity. This is because a quality link will increase the traffic in the website and consequently the page rank and business of the website.
As opposed to this the automated submission may not be that effective. First of all, it is not guaranteed. But more importantly, most of the popular directories change their format and categories from time to time. As a result, often the automated website submission fails to be effective. But, when you are doing it manually, there is no risk of making mistake or keep the submission request incomplete.
However, there is one good thing that you can do here. There are different companies that will submit website for you. They are professionals and have been doing this task time and time again. So, they will know all the pros and cons of this. Also, they will allow you to relax, yet achieve the same optimum results. Still, you have to be careful about choosing the right service provider. For, there are many of them and some can deceive you. Thus, you may come across sites that will claim that they will submit your site in thousands of site. However, what matters more than the number of submission is the quality of the submission. So, make sure that your site is being submitted at the right directories. In the manual submission, you will have to visit the directories one by one and make submission accordingly.
Keep in mind is worth the effort as once website submission is done, you will receive around twice the traffic that you see otherwise. To make sure that you can make the most of the directory, you have to submit your site under the right category.
Guna works for submitinme.com which offers and continuous .
One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.
However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!
Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.
This article will describe the points that you need to keep in mind while writing your article:
Choosing the Right Headline: It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.
Preferred Word Count: A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.
Preferred Software: The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.
Resource Box: This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).
Editing the Master Piece: Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.
Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.
Strategies for building the traffic through the article
This involves submitting your article to the top page rank article submission directories that will publish your article on their website. Create a blog if you don’t have one and post the article there. You can register with Yahoo Groups and post your articles there as well. Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure. Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it. You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot. Use any social media to build awareness around your article. Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.
By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.
, is a global provider offering its customers a full suite of ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc. www.seotrafficspider.com Email: enquiries@seotrafficspider.com
We specialize in Offsite SEO and Onsite SEO to ensure your digital property is growing your business. SEO Traffic Spider comprises of professionals who analyze your website to build it as an authoritative site. They drive laser targeted search engine traffic to your website by increasing the number of qualified visitors, there by improving your positioning and also revenue. Each spider will look at various SEO opportunities that are available and capitalize on it to help in reducing your cost and increasing your efficiency.
Copywriters like me tend to feel superior when we come across a certain type of website.
You know what I mean. Websites that clearly haven’t been touched by anyone remotely familiar with copywriting. Websites that seem put-together by well-meaning, sincere people who never typed “internet marketing” into a search engine, let alone taken a copywriting class.
They open with “Welcome!” They send a message with paragraphs. Not a bullet in site… er, sight.
They don’t get into benefits or offer you a compelling reason to buy. Each sentence begins with “we,” not “you.”
They don’t even show their smiling faces in photos on the home page. In fact, their home page tends to look a little dull and inviting to the experienced eye.
But to the horror of us copywriters, they’re doing well, thank you very much. They’re attracting clients and earning a good living.
How do they get away with it?
Well, maybe know their markets. Their clients have very specific questions when they’re choosing a resource. Their content immediately answers their clients’ top-of-mind questions.
Or maybe they sound friendly and authentic. There is something to be said for the “plain brown wrapper” effect.
And maybe they market offline, so they find clients at face to face networking meetings.
Possibly that’s why their nerdy web sites work so well. But I think the killer difference (a phrase you’d never find on those websites) is this:
They have mind-blowing testimonials.
Real, identifiable people have said, “I hired these services. I got amazing, tangible results. They transformed my health, wealth, life and/or business. Here are my numbers.”eeeeeeeee
So if you want to win the War of the Website Nerds:
(1) Begin collecting testimonials as soon as you meet your very first client -even before you create your website.
It takes awhile to create results and attract the names and claims that will rock your visitors. Once you start collecting results-oriented testimonials, your web site will begin to work for you.
(2) Emphasize results that are most important to your clients when they hire you.
If you’re a warehouse consultant, they need to squeeze more inventory into a smaller space. If you’re a career coach, they want to get well-paying jobs – fast.
Your testimonials and success stories need to demonstrate that you have systems and skills to produce these results, over and over again.
(3) Test 2 or 3 versions of your website.
Let’s face it: These nerdy websites are generating leads, converting visitors and creating a profitable business. But who knows what would happen if you turned a copywriter loose?
The answer: Test and see. Try a simple “this is just me” nerdy version but go head-to-head with a more benefit-oriented style.
Then you can shrug off the well-intentioned copywriters and web designers who say, “That will never work. Too nerdy!” You’ll be taking your website marketing all the way to the bank.
Cathy Goodwin, PhD, is a copywriter, content strategist and author of “Secrets of Websites That Really Attract Clients. She works exclusively with service professionals who want “one compelling website and hold the hype.” Visit
Only a few years back, you could be a successful entrepreneur without the need of a website. And the reason for this was very simple, before the nineties there was no Internet! With the introduction of the Internet, things changed drastically. And nowadays, it is impossible to even think of a globally successful enterprise that does not have an online presence. But what is more important is the fact, that just the presence of a visually appealing, information rich and well crafted website is not enough to get your company noticed on the internet. It has to be correctly marketed online through certain procedures so that it is prominently indexed by search engines. This is the primary reason why SEO or Search Engine Optimization has become such an important key to Internet business success.
We all know the importance of search engine rankings these days. Therefore, choosing a SEO friendly domain name means that you have started on the right note in the virtual world. One of the crucial roles in search engine rankings is played by domain names related to keywords that focus on your business and website. It definitely goes a long way in attracting target audience, getting increased conversions and generating business.
The process of choosing the right domain name needs careful considerations and deliberations, when you are thinking of starting a new website. And this is especially important if search engine optimization is going to be the main tool for directing traffic to your website. A SEO friendly domain name is one of the key factors that contribute to the success of the website. Therefore, you have to keep in mind the objective of your website and accordingly choose targeted keywords that you are planning to use to get top search engine rankings for your site. Inserting the main keywords of your business into the URL is a good idea. This is because not only is your website theme kept same throughout but Google, too, looks favorably on it.
Now, let us see what the different factors are that can be adopted to make a SEO friendly domain name.
Keywords in the Domain Name Keywords play the role of a catalyst in a domain name. Though the keywords themselves do not constitute the entire process of SEO but they definitely contribute in making the entire procedure happen at a much faster rate.
Stick with the “.com” The top level domain or TLD remains the most popular extension for a domain name. A .com domain definitely allows credibility boost. It is the most widely accepted extension. Of course, we can’t neglect that there are a lot of successful websites that end with a “.net”, “.uk”, or a “.biz”, but at the same time a .com extension by far is the most recalled one. If your business happens to be a new one, do you really want your customers to forget all about you just because they recalled to type in a “.com” instead of your “.edu”, and as a result couldn’t go back to your site! However, there are certain exceptions to this rule, especially if your business is geographically constrained and targets only local customers, in that case a “.au” will work as well.
Shorter and Catchier
It is best to have a domain name that is short and catchy. It is easier for visitors to recall and remember these.And you definitely don’t want a website that loses out on traffic because the domain name is too long, tricky or complicated to remember. Short names can also be typed more easily. Ensure that your domain name is easy to remember and easy to type.
No Hyphens or Numbers Use of hyphenated or numbered domain names should be avoided. This is because it creates complications. Most often than not such domain names are forgotten easily, because it can’t be recalled where exactly the hyphen or the number has to be placed. You may end up losing your customers to other similar named websites, who do not use a hyphen or a number. And more often than not, hyphenated domain names sound like cheap substitutes of the real thing.
Type-In Traffic This is when someone simply arrives at a particular website by just typing what they are searching for in their URL bar, and add a “.com” at the end. And a lot of people actually do that! Therefore, if you can choose a domain name that has an exact match keyword then you have better chances of receiving traffic. Also these kinds of domain names have better SEO benefits going for them.
Choosing a domain name that is SEO friendly can work wonders for your business by attracting lots of visitors to your website. With a heavy inflow of traffic, there are better chances of increases in conversion. All this definitely contributes in making your business a success.
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