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How Do Search Engines Work?

Posted by admin on June 24th, 2010 122 Comments

One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines.

What is a search engine?
The first to step to understanding how search engines work is to understand what a search engine is. The simplest explanation is that search engine is a tool for finding things online. There are many different types of search engines but they can be put into two major categories…

Human-Powered Directories
The first “search engines” were not actually search engines as we think of them today, but searchable directories of websites organized by hierarchical categories. A site is added to a directory when the website owner fills out a submission form on the directory’s website requesting their site be included in the directory and include their website’s title, description, URL (web address), and category. A moderator later reviews the site and if it meets the directory’s criteria a listing for that site is added or activated. The original Yahoo was originally a human-powered directory, and directories like Open Directory Project continue on today.

The downside of the human-powered search engine is that it only includes websites that have been submitted to it, which means you may not find what you’re looking for especially if it’s a new web page. The other downside from the directories’ point of view is that reviewing every site submitted is very labor-intensive and costly. I know because my company’s “search engine”, OurChurch.Com’s Directory of Christian Websites, like almost all church/Christian “search engines”, is a human-powered directory.

Crawler/Spider-Powered Search Engines
The next generation of search engines has programs which actively seek out new sites and read them into their indexes. These programs are called crawlers, spiders, robots, or bots. All of largest and most popular search engines today are of this type, including Google, Yahoo, MSN, and Ask.

The rest of this article is focused on how these crawler/spider-powered search engines work because more than 99% of searches are done on this type of search engine.

The Crawler
As mentioned above, the first part of a search engine is the crawler (AKA spider, robot, and bot). The crawler reads pages into the search engine raw database of every page the search engine crawler has read. Some important things to know about crawlers…

1) Search bots periodically reread every web page in their database. Why does this matter?

• You don’t have to do anything when you change your site. If your site is already listed in a search engine and you make changes to your website, search engines will eventually update their information.
• You do have to be patient. The frequency of re-crawling varies depending on the search engine, the importance of your site (as determined by the search engines), and how often you update it. It could take a day or it could take more than a week.

2) Search bots follow links on the pages that have already been crawled in order to find new pages. Why does this matter?

• If you add a new page to your website or create a new website, it’s important to add a link to it on a web page that is already in the search engines.
• If a web page that is already in the search engines has a link to your new page or new website, you do not need to submit a request to the search engines to crawl the new page or website, though it may still be worth doing just to be sure your website will be found quickly.

3) Some search engines have forms you can submit to request a website be crawled. Why does this matter?

• If you have a new website and no sites link to it, search bots will not be able to find it. In this case, submitting a form to the search engine requesting your site be listed or indexed can get it into search engines.
• Because human-powered directories do not have search bots/crawlers, to be listed in them you must submit a request form.

The Ranking Algorithm
Some time after a web page has been crawled by the search bot or crawler, the search engine then processes or indexes the page to determine what search words and phrases the page is relevant to as well as how relevant that page is compared with other web pages for those phrases. During this processing the search engine looks at many different factors including how many times each word and phrase occurs on the page, which words are in headings or bold, the domain name of the site, filename of the page, the pages that link to the page, and many more.

Exactly which factors a search engine looks at and how they’re weighted is called the search engine’s search ranking algorithm. It’s like the search engine’s “secret sauce.” Each search engine’s algorithm is different and each is a heavily guarded secret.

Why does this matter?

• There is time between when your site is crawled (or recrawled) and when it is processed or indexed. So, it can take as little as a few hours to many days or weeks before changes to your website may produce changes in its search rankings.
• Because each search engine’s ranking algorithm is different, a web page can be #1 in Google but #20 in Yahoo for a particular phrase.
• Because each search algorithm is a heavily guarded secret nobody outside of a few select engineers at each search engine knows exactly how much each particular factor weighs into the rankings of each search engine. But, people who spend their professional lives helping sites rank better in search engines have gained very good idea as to what factors matter most.
• Because the search ranking algorithms look at text, headings, and other elements on a web page, changing things on the web page can change where that web page appears in the search results.
• Search ranking algorithms look at factors outside of a web page, such as the age of a website and links to the web page. So, there are other factors which you may have less influence over.

The goal of every search engine is to display to the user the information or websites the user is looking for. In other words every search engine wants to provide the best, most relevant results. As a result, search engines are constantly improving their algorithms and including new factors which they think will produce better search results. Why does this matter? As search algorithms change, so will your website’s search engine rankings.

The Search Engine Results Pages (SERPs)
The crawling of websites and indexing of web pages are constantly going on even when no one is searching. The last part in the search process is part that you’re probably most familiar with – the actual search. You type in a word, short phrase, or question, and the search engine displays a list of websites.

That list of websites is called the search engine results page and sometimes referred to as the SERPs.

If you do a search and look at the SERP, you’ll notice two columns. Above the right column it says “Sponsored Links.” These are paid advertisements. The companies and organizations listed here pay a fee to Google for each person who clicks their ad, so they’re often referred to as Pay-Per-Click or PPC ads.

In the left column are the unpaid search results also sometimes called the organic results or natural results. These are the websites the search engine believes are most relevant to the search phrase that was queried. Sometimes search engines also display sponsored links in the left column above the natural results or will even place a block of pay-per-click ads in the middle of the natural results. Sponsored links are always labeled, though not always very clearly.

Why does this matter?

From the searcher’s perspective, there is nothing wrong with clicking on a paid link. You may find what you’re looking for there. But it’s important to be aware of which websites paid to be in the results and which are there naturally.

From the web administrator’s perspective, it’s important to understand there are two opportunities to get to the top of the search engine rankings, through natural results and by purchasing pay-per-click advertising.

Help the Search Engines
With a better understanding how search engines work, you can make better decisions about the marketing of your website though search engines. Search engines need your help to find your website and to know what words and phrases it’s relevant for. Give them the help they need. That’s where search engine optimization comes in, but I’ll get to that on another day.

Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been Director of Marketing Services with Ourchurch.Com for over 5 years providing Christian search engine optimization services including services specific for church marketing solutions and private school marketing. Kurt is also a Deacon at his church.

Posted in SEO

Search Engine Optimization (Seo), Tips You Need To Know

Posted by admin on June 16th, 2010 1,171 Comments

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in search engines and if you lose your

guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines will still be the most widely used internet tool.

Most people that use search engines only click on the top ten search results in the first page. Making it to the first page or even to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability of being clicked on when you rank high, resulting into more traffic (thousands of visitors per day) for your site, implying more leads or sales. The best part of SEO is, you get all this immense traffic and high sales volume for free.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or may be at least make your site income generating.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to be search engine optimized. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more links you have pointing to your sites from other site or domain the higher your site ranking in search engines.

SEARCH ENGINE OPTIMIZATION TECHNIQUES

Insert keywords or key phrases in your title tag.

Avoid linking to link-farms or irrelevant sites. In other words if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

Make sure that the text within the title tag is also within the body of the page. Use H1 and bold tags on your keywords once or twice especially at the top of the page.

Do not use the exact same title tag on every page on your website. This is viewed as duplicate content by search engine robots.

Design your page titles to be simple and descriptive, making it easier for search engines to know what each page is about and visitors scanning through search results can easily determine whether your document contains what they are looking for.

Try to add fresh content to your site daily, if possible. Search engine robots like fresh content.

If your site contains plenty of links (pages), you must create a sitemap in XML format (according to Google guideline) and submit it here http://www.google.com/webmasters/sitemaps/login. As a matter of fact you must do this if you want all your pages indexed in Google, and on time. For those of us that might be wondering how to create a sitemap in XML format, you can have your site map created using software, visit the link below http://www.walmol.com/bestbuy/secretspidergenerator.php

Avoid dynamic URLs. These are links with question mark (?). Spiders can’t read these links; instead try using human readable URLs.

When using images, use ALT tags to describe your images. Search engines robots can’t read images but can read ALT tags.

Do not use a submission service; most of them are nothing but spam machines. If you must use submission software, I recommend you use Trellian Submit Wolf. Visit the link below to learn more.

http://www.walmol.com/bestbuy/submitwolf.php

However, if you’re not internet savvy you may optimize your web sites using software; your best bet would be SEO ELITE. This is one of the best search engine optimization software available on the net, for more information on SEO elite visit the link below. http://www.walmol.com/bestbuy/seoelite.php

Search engine optimization if done right is the most powerful

form of generating traffic available on the internet.

All the best,

Chris Ogunor – http://www.walmol.com

You may use this article in your web site or ezine as long as it remains “as is”. Please do not change the content of this article. We simply ask that you let us know where this

issue will be appearing, and include our byline.

To let us know where this article will appear, visit:

http://www.walmol.com/contact.htm

Chris Ogunor, Editor – WALMOL.COM

You may use this article in your web site or ezine as long as it remains “as is”. Do not change the content of this article.

This article is protected by the copyright law of United States Of America

Posted in Website Submission

How Real SEO Analysis Works

Posted by admin on June 13th, 2010 471 Comments

If you’re serious about SEO, you need to know how to analyze
the information you uncover.

A decade ago, businesses were wondering whether they need to be
part of the Internet. By the late 1990s, plenty signed up and
did the basics like placing keywords in the META data.

Unfortunately, that’s all some companies do – pick out keywords
that may or may not be appropriate and pack them into the META
keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many
areas. We’ll focus on two major ones – Top 300 and page caching.

Top 300 What’s the Top 300? It doesn’t sound too valuable unless
your biggest customer of the last 10 years actually traveled
that deep into the depths of search engine information overload.

Actually, any number will do depending on your interest. Start
with your 10 favorite search terms (or carefully targeted search
terms). To track your growth, think big. If you’re ranking No.
292 one week and then a week later, you’re No. 154, you know
you’re on the right track.

Too many SEO managers
make the mistake of tracking the Top 30 results and miss out on
the wonderful fact that they’re already No. 31. Don’t be poorly
informed.

Page Caching Google is the best for this because of how fast it
continues to reindex pages. Create your own Google Cache
Calendar – a Word or Excel document will do. List your strategic
pages – say about 10 for starters. Apply the Top 300 rule, check
your rankings and record the cache dates. Over time, those dates
form patterns that can help you determine when Google will
return next – enabling you to time your next set of SEO updates.

If you’re not in the Top 300, you can still get some perspective
from the page cache analysis if you’re still planning to
optimize a given page. It’s easy to find the page – if it’s in
Google’s index. Just enter the URL as your search phrase or find
some unique text from the page and search for that string of
words with quotes on each end. Either will result in a top SEO
ranking and you can grab the cache date.

The bottom line is that you need to track you’re progress before
making changes to the strategic SEO pages

Michael Murray is vice president of Fathom SEO, an Ohio-based search engine
optimization firm. He authored the “U.S. Manufacturers
Resist Natural Search Engine Optimization and Online Sales
Leads” study and a white paper, “Search Engine Marketing: Get in
the Game.” michael@fathomse
o.com

Posted in Search Engine

SEO Traffic Spider | Strategies That Speak Results in SEO

Posted by admin on June 10th, 2010 No Comments

Today almost all the businesses are looking to increase their ROI from their website. With that, they are also looking at ways and methods by which they can increase their website traffic and maximize their online presence.

The 5 strategies listed in this article will help you in not only optimizing your website for increasing your customers but also improving the cash flow from your website. The information that is summarized below will help you in getting immediate results for your business.

Strategy 1: Setting Your Goals
A website without a goal is like shooting a bullet in the dark. Just as the bullet looks for a target, so do Internet Marketers needs to prioritize their goals as to what they expect from their website. Most of the Internet Marketers have primarily 2 goals in mind:

1. Building quality leads, and
2. Increasing the number of leads.

In order to achieve the above, it is important that your website is crafted in such a way that it can encompass the following:

Attention: Your website should be well designed and contain valuable and informative content that can attract more and more visitors from the search engines.

Interest: Your website should be able to display the advantages of your products and services such that there is an interest in the visitor to know more about your product/service.

Decision: Your website should be able to illustrate to the visitor that by purchasing the respective product/service they would be making a smart decision.

Action: Your website should be able to cut through your competition and ensure that the prospect converts to a customer.

Strategy 2: Conversion Optimization
It’s a known fact that nearly 50% of the visitors are lost because they cannot find the product or service they are looking for. If this is true, then where are the visitors going? Are you tracking the conversions that are happening on your website? For example, you had 50 visits today. Out of the 50 that visited, 30 went to the product/service page. Out of that only 10 clicked on the sign up link and finally only 2 paid. This is what needs to be tracked and you should find out where were the points or the pages from where the visitors left and what were the reasons for their exit.

Some points to ponder on:
1. Is my websites’ navigation confusing?
2. Does it display a value proposition that would benefit the visitor
3. Are my headlines able to elicit action?
4. Is my content unique and keyword friendly?
5. Does my website offer a risk free guarantee?
6. Do I have testimonials on every page of my website?
7. Does my website look professional?
8. Does my website have VeriSign certificate?

A well designed website can definitely change the perspective of the visitor and that’s something that you would like to ensure in your website. Once you have succeeded in building a well developed website, your sales will increase, conversion rates will shoot up, customer retention will increase, and finally you will get rid of all that stress.

Strategy 3: Driving Immediate Traffic To Your Website
The fastest way by which you can beat the competition with a new website is by first performing AdWords Optimization. With AdWords Optimization, you can immediately beat your competitors and maximize your profits from day one itself. Unfortunately, many internet marketers fail in their initial attempts to either take advantage of this laser targeted traffic generating method or by not monitoring and managing their AdWords campaigns on a regular basis.

The Solution!
Identify the client acquisition cost! Let us consider a hypothetical case where the profit made on the sale of a product is $250. Per the data available, a sale is made from 250 visits. Therefore the visitor value is $1.00 for each visitor to book a profit! The best solution would be to bid low and keep a constant track on the metrics and performance of your campaigns. Then tweak them as and when necessary.

Also, create unique advertisements that are focused around your main keywords. These advertisements can then be split tested based on the CTR – click through rate to see which ad is performing better when compared to others.

Strategy 4: SEO – Search Engine Optimization To Improve Your Ranking
In order to improve the ranking of your website, you need to ensure that your website is submitted to those sites (Directory Submission Sites, Article Submission Sites, Press Release Sites, Reciprocal Linking sites) that have a good page rank.

Points to note:
• Ensure that your website gets a huge number of relevant and quality links than your competitors.
• Ensure that the anchor text that is used in your website has the keywords that are present in the content of your web page.

Strategy 5: Testing & Tracking
The key to the success of your business lies in maintaining, monitoring, and managing your metrics. The metrics will tell you exactly as to what is converting and what is not.

For example:
What amount of sales happened yesterday?
Which page of your website converted the most?
From which location did the maximum number of visitors come?
What is my ROI?

The 5 strategies explained above will surely get you results that you would have never imagined if you implement and execute them correctly.

Farazdak Nasrulla the Founder and CEO of Bellamonte Nash Outsourcing is a young dynamic entrepreneur who brings over nine years of varied industry experience blended with corporate leadership. His experience encompasses SEO, process transition, pre-sales, extensive experience in the end-to-end delivery of outsourced processes having been involved and responsible for transitioning processes.

URL: www.seotrafficspider.com

Email: enquiries@seotrafficspider.com

Posted in Search Engine

SEO Tactics Revealed

Posted by admin on June 9th, 2010 566 Comments

Though there are many different theories out there regarding what makes the best SEO technique, when it comes to some issues that will work against your SEO efforts, there are some issues where everyone agrees. Among these, the most prominent are:

· Not having a web page title

· Using too many graphics, images, or flash animation on a given web page

· Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a

descriptive title that is search engine optimization with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows.

To make sure that you’re doing your best on that level, make certain that each web page on your

site has its own unique title that is specific to its content. Try to make sure that it includes the

primary keyword for that page, to ensure proper SEO for search engine spiders.

By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your

website. Their spiders crawl through your site looking for text, keywords, and other indications

of purpose.

They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitor’s adding too much to any given web page, you’re decreasing the value of your search engine optimization.

To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page. You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that

actually shows up on the page.

The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems.

For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do.

For proper search engine optimization, a simple textual link is your best option as it is the

easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results.

Furthermore, the majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least

provide a site map that is readily available via a text link from the home page. This site map

should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.

Refraining from working against your own SEO efforts due to simple errors, and will enjoy

much larger amounts of traffic to your website.

————————————————-

Jack has committed to providing relatively basic SEO Information. Please view SEO Resources to learn how to receive a free e-book and explore the 500 Dollar Internet Marketing Industry.

Regards…

Posted in Search Engine

Want to Increase Traffic to your Website using Articles | SEO Traffic Spider

Posted by admin on June 7th, 2010 1,144 Comments

One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.

However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!

Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.

This article will describe the points that you need to keep in mind while writing your article:

Choosing the Right Headline:
It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.

Preferred Word Count:
A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.

Preferred Software:
The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.

Resource Box:
This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).

Editing the Master Piece:
Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.

Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.

Strategies for building the traffic through the article

This involves submitting your article to the top page rank article submission directories that will publish your article on their website. Create a blog if you don’t have one and post the article there. You can register with Yahoo Groups and post your articles there as well. Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure. Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it. You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot. Use any social media to build awareness around your article. Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.

By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.

SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
www.seotrafficspider.com
Email: enquiries@seotrafficspider.com

We specialize in Offsite SEO and Onsite SEO to ensure your digital property is growing your business. SEO Traffic Spider comprises of professionals who analyze your website to build it as an authoritative site. They drive laser targeted search engine traffic to your website by increasing the number of qualified visitors, there by improving your positioning and also revenue. Each spider will look at various SEO opportunities that are available and capitalize on it to help in reducing your cost and increasing your efficiency.

Posted in Search Engine

Affiliate Marketing Rules 101

Posted by admin on June 5th, 2010 9 Comments

Affiliate marketing is a huge business opportunity on the internet. Every day, more people are interested to be part of it. This is the perfect situation for one to be able to work from home. This avenue is profitable as our economy heads into recession. Many will lose their jobs and have to find ways to bring in a income. Often they do not fully understand the business and make costly mistakes. Learn the concept of affiliate marketing, know how to be a profitable marketer. Many newbies ask what is the affiliate marketing business. My answer is to introduce them to this outline of affiliate marketing.

The affiliate network is composed of the group of affiliates and the group of merchants. Each appropriate group has their own function and role. Affiliate networks acts as a third party between the merchants and the affiliates. They provide the technology to deliver the merchants campaigns and offers. They also collect commission fees from the merchant and pay the affiliates. The networks being the middlemen and supply valuable services to the marketer and the affiliate. Clickbank or Commission Junction, to name two of the leading network groups. Yes, two leading avenues available to anyone who starts their business.

Affiliate marketing is a business venture effort between merchants and affiliates. As you see, there are two parties involved:

1. Merchants whom create the offer they have and financially set up their programs. Merchants are any website owner who maintains and operates the affiliate program. They acquire the middleman to keep records of their business and send the checks to the affiliates.

2. Affiliates are any website or blog owner who promote merchants affiliate program. This can be profitable if you understand the basics. I am teaching you the outline of the basics. This knowledge has taken me years to compile.

Affiliate marketing has proved to be a cost-efficient business. This measurable method of delivering long-term results in a home business atmosphere. Why you ask? Well, both the merchants and affiliates benefit from it. Merchants have links to the markets and customers without spending extra time searching. Banner ads on affiliate sites will produce interest for their products. This will also drive customers to merchants sites. There is no payment due to an affiliate until they gain financial results. The merchants also have the ability to decide the amount of payment. Merchants also decide the method of payment, which is earned from the commission type business. You as an affiliate will make percentages for each contact that joins the merchants program.

Affiliates will promote the merchants business. This is helpful because you do not need to spend time creating products and doing all the testing. Merchants have already done the math and accessed the trial and error of their creations. They have also spent the monies to get to this point. As an affiliate, you will get compensations for every customer, the merchant gains. This being your efforts to advertise the merchants business. Totally understand what the commission will be, expected payment method, and time involved in the agreement. Be careful to read the agreement completely, understand what is expected of you to gain your commission or percentage.

Affiliate marketing is an easy and low cost way to start a business. It is possible to generate a full time income through affiliate marketing. However, it will take a lot of hard work and dedication. Your understanding of the meaning of affiliate marketing will put you in a top notch position. Thus, giving you a better chance to succeed.

I promised you a basic outline of the affiliate marketing business. Not being led down the wrong avenues to get your business up and running profitably. I have purchased many programs, tutorials, and software from the top names in the business today. I had to work two years to sum up all of my information into a outline for you to follow. I will help you in the same way I have been helped. I was entirely lost in the beginning. I was constantly reading so much and being more and more confused. I tried so many offers being sent to me. I would stay up too late at night just trying to make some sense out of all of the knowledge I had bought. You will gain a fool proof plan and will not have to be scammed by one product after another.

I have one request of you, please stay organized. Keep track of everything you incorporate into your business, especially usernames and passwords. Without an organizational plan you will get so misled and make costly mistakes. I can tell you this because that is exactly what I did without being organized and dedicated to my business. Your business will give to you what you give to it. My motto is PRIDE, which I describe as P-Professional, R-Results, I-In, D-Daily, E-Efforts. You have to keep in mind that this will be your lifeline, so do a top notch job and be proud of what you have built, and the profits will come!

Now let’s get busy and make some money!

1. Copy the above free affiliate content and save it also.

2. Start a blog about a niche you like such as for example in this article I will use affiliate marketing and place the above content (with your affiliate link on it) and some fresh content.

3. Write articles about affiliate marketing with a link back to your blog or affiliate link and submit .

4. Create a fun by professional video about affiliate marketing. Submit it to the popular video sites.

5. Bookmark your efforts! Articles, blogs and videos from the first steps, bookmark, bookmark, bookmark.

6. Submit your blog to relevant link directories.

7. Setup Pay Per Click accounts to promote your blog or affiliate link to major Search Engines.

Here is some keywords to try, change these to reflect your personal niche words: Affiliate Marketer,Affiliate Marketing,Test Affiliate Marketing,Affiliate Marketing Tester,Affiliate Marketing Testing,Test Affiliate Marketing,Affiliate Marketing Jobs,Affiliate Marketer Jobs,Paid Affiliate Marketers,Affiliate Marketing Review

8. Inform your friends through email and social sites.

9. Post and comment on related forums and blogs and have your blog or affiliate link in your footer or post. (Do not spam only useful contributions).

This has to be applied each day, post to your blogs, forums, article markets. Set aside at least two hours to dedicate to your new business. Post to as many of each type from above 1-9 as you can find.

Wow, your new business! It will be worth a few hours you give it each and everyday!

Soon you will be reaping the profits!

This article was written about a new career I have started on the side to gain extra income. I am a affiliate marketer with several years experience. I have been working on the internet for many years. Truth on the internet, is that possible? I have been taken many times by untrue offers etc., I am fighting back now! Click Here!

Posted in SEO Submission

Search engine optimisation strategies that work

Posted by admin on June 4th, 2010 114 Comments

Understanding the world of search engine optimisation, or SEO, can be hard if you are new to the field.

However, Katie Gatto, writing for SEO Chat, has a number of strategies which can help to increase web rankings and avoid the pitfalls of dropping down the list of results.

First off, be discerning about what links are included on your site, says Ms Gatto.

While creating outbound links from your site to another is generally a good thing in the world of SEO, the quality of the sites that you link to can make a big difference in the effect that it has.

Sites that have been penalised for over-linking or which contain adult content are bad news in terms of SEO, as search engines will often recognise them as a dodgy area.

Using a paid link or link trade service to get links for your site can create a similar situation, as most owners of decent and reputable sites prefer to get their links in other ways.

Secondly, Ms Gatto recommends using a few highly relevant keywords naturally in your site, rather than inserting all the slightly-related keywords you can think of as many times possible.

As a rule of thumb, it is best to choose two to three keywords to use in a 300-word piece or five in a longer, 700-word or above piece, she says, adding that keeping keywords extremely relevant increases the likelihood of using words that probably would appear naturally in the piece anyway. Finally, creating original content for your site will pay for itself in terms of SEO, Ms Gatto advises.

Search engines place a high premium on sites having unique content, and using duplicate content, or letting yours be reprinted, reduces the value of your site.

“Letting a site reprint a section with your permission (and a link back) is one thing,” reiterates Ms Gatto, “but reprinting whole pieces is not OK for any reason.”

Ron Jones, board member at Search Engine Marketing Professional Organisation (SEMPO), has also warned against the risks of using duplicate content.

Writing for the blog Search Engine Watch, he notes that search engines tend to filter out any duplicate content and choose one based on certain criteria. And the one that gets picked might not be yours.

To deal with the situation, Mr Jones recommends using a canonical tag, otherwise known as an authoritative page, among a group of pages that have similar content.

Mediarun is a full service SEO Company specialising in performance based Search Engine Optimisation (SEO) solutions, Search Engine Marketing, Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.

Posted in SEO

Site Submit to Google

Posted by admin on May 31st, 2010 4 Comments

Site Submit to Google: “How do I get my site submitted and indexed by Google to turn up in Search engine results? is asked many times by so many people; who have spend days and weeks of hard working to create and set-up a website.

Posted in SEO Submission

Importance of Titles for Search engine optimisation

Posted by admin on May 31st, 2010 101 Comments

Many have debated the benefit of spending time in developing titles for website pages as an essential part of a search engine optimisation strategy. Most SEO agencies prefer focusing on the more talked about optimisation tactics such as content and link building which if done correctly don’t bother with other finer aspects of optimisation.

Page titles are essential form a number of different perspectives. Having a relevant page title for a website is good practice and conforms to SEO best practice guidelines. It gives your website an edge over companies that might be higher up the rank that your website or have poor titles and also improves the relevancy of a page in the eyes of the search engine hence impacting its rankings through search engine optimisation. Another important role of the title is that they are stored in browser history lists, and the browsers label the pages by using the web page titles. When a user wants to visit a page again, the web page with a descriptive title will be really easy for them to find. In addition, RSS generators and content management systems create headlines by using web page titles.

Research shows that some of the most successful business online have authoritative positions through search engine optimisation along with well optimised titles.

When writing titles they should be short and compelling but at the same time contain the relevant keywords in a coherent fashion. This will assist in improving click through from potential customers along with maximizing the output of the search engine optimisation campaign. By writing a non-descriptive or teaser type title, you will not be able to evoke the interest of the user. A good web page title will summarize the content on the web page and make it easy for the user to identify what you are offering.

If your web page titles have relevant keywords in the beginning of the sentence and are written in a concise and clear manner, the benefits will come. However adding keywords is important, but remember not to stuff all the keywords in the title as keyword spam will only repel visitors as well as search engine spiders.

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