Have you heard about the term web directory? This is a kind of catalogue which maintains all the information and links about different websites. A proper web directory will make a classification of the websites based on the topics they deal with, and then put them under categories. The categories will be further sub-divided into sub categories. Some of the directories will allow the site owners to submit website without paying any money. There will be others which will need the reciprocal link and they will be paid links.
When you submit websites to directories, you need to follow a few guidelines. The websites should be submitted in proper categories. Think of the theme of your website and choose the appropriate category. Take a good look at the directory and find out about the suitable categories. If they do not contain the relevant categories which correspond to the theme of the website, you may think of other options. Check the other essentials like page rank, the option of back links of the directory. All this will help you to decide whether the directory that you have chosen is suitable for you or not.
Before website submission, you can find out whether the directory is new or not. If it is cached, look for the date when it was cached. You can also check the status of the other sites which have been submitted to the directory. The directory should use the search engine optimization techniques which ensure that the websites listed under the directory will get maximum exposure. Before selecting the directory, you should also note the past performance of the directory. When you submit the URL, it will be reviewed by the editor of the directory.
The editor will look at the details and find out if the website is proper in terms of content, category and description. SEO experts should follow the guidelines provided by the editors of the directory and incorporate the details within the site. Directory submission is no mean task, and you will have to note the details before you submit the site. You must understand one thing. Directory submission will lead to increase in web traffic. This helps in promoting your business and sales. With directory submission, you can be ensured of another thing. This will help in increasing the popularity of instances and back links to the site.
If you submit website to a directory, this will also increase the popularity link. This is actually a method to calculate the quality and also the quantity of links which appear on the site. When the search engines think of the rankings of the site, they will also evaluate the importance of links. And the links may be either inward or outward. There are some directories which are edited by humans which mean that they will strive to incorporate credible information. They will be compiled by subject, quality and the websites will be positioned under suitable categories. In case of directory submission, you will have a number of advantages. The website will be indexed properly, they will obtain a higher amount of click through traffic and they will have a good ranking in the search engines.
The writer works for submitinme.com which offers and
Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.
If you’re just getting started with:
Selecting an SEO firm
Trying to start a search engine campaign on your own
Reviewing your current SEO efforts
…read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies.
What is Search Engine Optimization?
Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:
Search Engine Optimization Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.
Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:
Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.
Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories.
Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.
Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes…
Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine.
A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site.
Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.
So, the long version of the definition would be:
Search Engine Optimization Using keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.
Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth…
SEO Urban Legends
There are quite a few SEO myths out there. Here are my favorites:
The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content.
Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content.
Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether.
‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.
Firms promising to get me #1 rankings in 10,000 search engines for $99.95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99.95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: .
Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so.
Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:
Well-written content
Good, clean HTML code
Useful, relevant TITLE tags
Useful, relevant DESCRIPTION tags
Relevant, appropriate links from other web sites
There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil. The SEO Campaign Process
A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:
What’s a Bot? A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now….
Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:
List the keywords and phrases under which you’d like to be found.
Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.
Find out how many other sites are struggling for rankings under those keywords.
Pick keywords with the same meaning but a better search-to-competition ratio.
Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking.
Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.
Data Mining and Keywords If you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.
There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www.wordtracker.com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources.
Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign.
Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:
An all-Flash or all-images home page
A home page that automatically redirects to another page
Pop-up ads (does anyone really read these things?)
A site full of pages with fewer than 400 words on a page
Broken links
Navigation that is generated by JavaScript
No TITLE or DESCRIPTION tags
A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.
Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.
Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.
Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.
Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.
Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.
Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.
Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:
doesn’t help much.
For search engine optimization, visit http://www.portentinteractive.com is much better.
For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.
There are a few ways to build your link popularity:
Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.
Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.
Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.
Google’s ‘One Site, One Vote’ Rule Google awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links.
Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign.
Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:
Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.
Link counts. Use the link: command on Google (see above) to determine your link popularity.
Your keyword list. Search on the relevant search engines to see if your ranking has improved.
Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that…
So now you’ll get instant results, right? Well, not quite…
A Word About Expectations
Search engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results.
If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site.
Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help.
A Solid Marketing Strategy
Obviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.
What about pay per click? Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon…
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Useful Tools
There are tools which notify the webmaster as to what new -related technologies have come up in the market. It provides what changes have taken place in the content, and what’s going on in the website. Search engine algorithm data, instant site map generation, and collating different data to create a systematic database, are also some of the features of the SEO tools.
Often, links are generated, backlinks are created, and keywords are added and edited. These changes are reflected in the specialized tool. You would also get an insight data, such as estimated average CPC, Google Search Volume, Estimated cost per day, and estimated clicks per day. No wonder you have a formidable weapon with you to deal with the tough competition in SEO.
Video Optimisation
Although quite new in the world of optimization, video optimisation has already created a flutter as one of the secret weapons that comes in handy when users want to view a particular popular video instantly and for free. This concept is especially helpful in industrial or machineries industry where videos are needed to mainly demonstrate the processes, functions of a system, or hands-on working of a tool.
Videos that are optimised for search engines help the website get a good ranking. This form of viral marketing is a prestigious weapon for firms who want to make it big in the online world.
Optimised Press Releases
Optimised press releases make or break an online business. If well-written, it can offer a commanding position to the website in the online world and also create strong brand awareness. If distributed correctly, a good press release with embedded videos can invite huge traffic to the website. It is a secret weapon that many web masters don’t really know.
Social Media Networking
With rise in specialised networks, web marketing through SEO means has never been the same as before. Social media networking sites helps in visibility, authority, awareness, etc to increase ethically strong web marketing. And, any SEO expert would first point out this technique as one of the strong weapons for .
All in all, if you can adopt new technologies and ideas to shape it with the optimising effort, you have gained a secret weapon for web marketing success.
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There are a number of SEO marketing strategies. Organic SEO is one of the most popular and reliable methods which is used to enable any website to rank in the Search Engine. In fact Search Engine Optimization methods can be classified into two phrases- Off page optimization and on-page optimization. With organic SEO tactics websites can be optimized. It helps the sites to gain better position in the Search Engine, thus increasing your chances of alluring more and more customers. So make sure your website seo package focuses on organic seo.
Now let us discuss in detail and what are the components that should consist of. On-page Optimization actually deals with the SEO strategies (organic) that are employed on the web pages to optimize it. Many companies are using these strategies to get success in their business and you need to select an company to do this work for you. They understand the benefits of organic SEO. It is not as straightforward as the other strands of internet marketing; nonetheless it is the perfect starting point for any kind of business.
Organic Search engine optimization or Organic Search engine Optimization requires a multi level approach and so you need to select the best company to do this work for you. Such companies need to know both on page and off page optimization tactics to optimize the site. Off-page optimization deals with the tactics that are employed off the website page to optimize it. Keep in mind a basic fact -Search engine optimization organizations falls in one of two groups- White Hat search engine companies and Black Hat search engine companies. A White Hat SEO organization will abide by the terms of services of the main search engines and will use content-based approach. On the other hand, Black Hat SEO organizations violate the terms of service and use technology driven approach.
To be more pragmatic Google needs its search results and it ensures that these results are relevant to its users. Thus content based white hat approach or an organic seo approach will help the website in the long run. So make sure that your Los Angeles seo company does not employ any black hat techniques. Some of the reputed search engines, like Yahoo, Google and MSN follow their own set of regulations. It is called as search engine compliancy. They use it to determine the relevancy of websites.
In organic Search Engine Optimization, simple, small changes can have a great impact on your traffic. Organic Search engine optimization can really prove to be advantageous. Another great benefit of organic Search Engine is that is not hampered by ad business. To make your website stand in a better position in the search engine, you need to apply these website seo strategies. So make sure that your partner with an expert – the best la seo company.
The author of this article has expertise in . The articles on reveals the author?s knowledge on the same. The author has written many articles on as well.
Directories are search engines powered by human beings. Human editors compile all the listings that directories have. Directories consist of a collection of categories into which links are separated. Categories can have sub-categories to make the division of links more specific.
Sites started popping up where you could pay for a program that would automatically submit to thousands of sites for you or you could pay a monthly fee and they would do it for you. The quality of these various services and programs is mixed. Sites of low quality, illegal materials, inappropriate content and those submitting multiple or spam my submissions will not be included in our directory. Please don’t waste your time or ours.
Publish your own blog with easy to use tools. Share your favorites with friends. Publishers can select articles to publish on their websites, in newsletters or ezines.
Search engine friendly article submission directory. Search and see what comes up on the Internet. Search engines value links from quality web directories because it means that your site has been checked and selected by a human being. But not all web directories are equal, and you want to be careful when submitting your site to not just throw good money after bad links.
Submitting your articles to different article directories can contribute to your site’s maximum exposure. Heedfulness is necessary in choosing the best article directories to submit to, that’s if you are doing the manual submission. Submit only one URL a day (no more than five). Force-feeding your URL’s will only get them not listed or even banned. Submit and share some of your own original content. This article blender is filled with letters and words and out comes a delicious blend of smooth, quality articles.
Submit your original quality articles, and submit often! The WWW is FULL of people craving, needing fresh reading materials. Submitting 2 pieces is like submitting 22 and so on. Please pay attention that approx 1/2 of the total number of visitors of our directory are coming via the translated articles and thus you get better exposure with us!
Google scores me well, yahoo really bad. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
The first is to create massive back-links to web pages in order to increase their position on search engine results pages. The second is to attract targeted visitors to your website. Over time, this will help drive traffic to your web site and increase your link popularity. Getting started on Article Creek is easy and you can begin publishing your articles online immediately. How many links they accept or where they accept them. Do something different, useful, funny, and sexy in your niche and people will link to it naturally.
Incorporating various search engine optimization strategies within the article like, using keywords, keywords phrases etc. Only if the article has been optimized to meet the requirements of the search engine can it be found on Google . Also use the keywords effectively on the page content. Right keyword and optimized keyword specific content is the key for better search engine ranking.
It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get tons of traffic to your site. You can then buy the keywords that are likely to convert into sales. When you are able to be smart about your marketing, it stops becoming an expense and starts becoming a cost of sale. It does you absolutely no good to be number one for a keyword phrase that nobody every uses in a search.
To find the best work at home business online opportunity and ideas so you can work at home visit:
A web directory is basically a virtual platform in the internet that contains links and information on the different websites under different categories. Ideally, a web directory categorizes the websites in different classes and then divides them further in to the subcategories. However, there are different directories and they have different policies as well. Some of them are free while some charges for the website submission.
Now, if you are thinking about the directory submission, you must be aware of the different guidelines about the process. First of all, you have to make the submission in the most appropriate category and subcategory in the directory. They will never a submission made in the wrong category.
So, before you submit website, you have to make sure that the directory has the relevant category in it. The best possibility is that the directory focuses completely on the topic. However, there are certain things that you should check along with that. First of all, check out the ranking of the directory in the search list. At the same time, check out the back links, instances and other things of the directory. Well, if the directory is new, check out whether and when the site is cached. Also, have a look at the status of the other sites submitted here. In short, take a survey of what you can expect from the directory.
When you submit your website in the directory, it is checked by the human editors. The editors decide whether the submission is appropriate regarding the content, description and category. So, the SEO experts must keep in mind the instruction of the editors and the reviews of others while doing the directory submission.
Now, if you are wondering why you should do all these hassles, the proper website submission in the effective directories can double your traffic, the most important thing for the successful running of any website. When your site is enlisted in the directories, it not only helps in the search engine optimization, it also helps in getting direct traffic as well. For, these directories are quite popular among the users as they are easy to navigate and they have very rich resources.
However, the greatest benefit of the directory submission is that you get popularity links and these links are great both in quality and quantity. When you submit your website in the directories, there is no need to submit it in the search engine. For, they will appear automatically in the search list. This is why many experts give it the highest priority.
Another great advantage of the directory submission is that you get valuable links through it. These links are crucial as they are much valued by the search engines. In fact, they are a major way through which the search engines detect the relevance of your site. Thanks to the directories, you will get a number of inbound links to your site from the relevant sites.
However, submitting in the directories is a tricky task and you may need professional help in this regard.
The writer works for submitinme.com which offers and
One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines. What is a search engine? The first to step to understanding how search engines work is to understand what a search engine is. The simplest explanation is that search engine is a tool for finding things online. There are many different types of search engines but they can be put into two major categories…
Human-Powered Directories The first “search engines” were not actually search engines as we think of them today, but searchable directories of websites organized by hierarchical categories. A site is added to a directory when the website owner fills out a submission form on the directory’s website requesting their site be included in the directory and include their website’s title, description, URL (web address), and category. A moderator later reviews the site and if it meets the directory’s criteria a listing for that site is added or activated. The original Yahoo was originally a human-powered directory, and directories like Open Directory Project continue on today.
The downside of the human-powered search engine is that it only includes websites that have been submitted to it, which means you may not find what you’re looking for especially if it’s a new web page. The other downside from the directories’ point of view is that reviewing every site submitted is very labor-intensive and costly. I know because my company’s “search engine”, , like almost all church/Christian “search engines”, is a human-powered directory.
Crawler/Spider-Powered Search Engines The next generation of search engines has programs which actively seek out new sites and read them into their indexes. These programs are called crawlers, spiders, robots, or bots. All of largest and most popular search engines today are of this type, including Google, Yahoo, MSN, and Ask.
The rest of this article is focused on how these crawler/spider-powered search engines work because more than 99% of searches are done on this type of search engine.
The Crawler As mentioned above, the first part of a search engine is the crawler (AKA spider, robot, and bot). The crawler reads pages into the search engine raw database of every page the search engine crawler has read. Some important things to know about crawlers…
1) Search bots periodically reread every web page in their database. Why does this matter?
• You don’t have to do anything when you change your site. If your site is already listed in a search engine and you make changes to your website, search engines will eventually update their information. • You do have to be patient. The frequency of re-crawling varies depending on the search engine, the importance of your site (as determined by the search engines), and how often you update it. It could take a day or it could take more than a week.
2) Search bots follow links on the pages that have already been crawled in order to find new pages. Why does this matter?
• If you add a new page to your website or create a new website, it’s important to add a link to it on a web page that is already in the search engines. • If a web page that is already in the search engines has a link to your new page or new website, you do not need to submit a request to the search engines to crawl the new page or website, though it may still be worth doing just to be sure your website will be found quickly.
3) Some search engines have forms you can submit to request a website be crawled. Why does this matter?
• If you have a new website and no sites link to it, search bots will not be able to find it. In this case, submitting a form to the search engine requesting your site be listed or indexed can get it into search engines. • Because human-powered directories do not have search bots/crawlers, to be listed in them you must submit a request form.
The Ranking Algorithm Some time after a web page has been crawled by the search bot or crawler, the search engine then processes or indexes the page to determine what search words and phrases the page is relevant to as well as how relevant that page is compared with other web pages for those phrases. During this processing the search engine looks at many different factors including how many times each word and phrase occurs on the page, which words are in headings or bold, the domain name of the site, filename of the page, the pages that link to the page, and many more.
Exactly which factors a search engine looks at and how they’re weighted is called the search engine’s search ranking algorithm. It’s like the search engine’s “secret sauce.” Each search engine’s algorithm is different and each is a heavily guarded secret.
Why does this matter?
• There is time between when your site is crawled (or recrawled) and when it is processed or indexed. So, it can take as little as a few hours to many days or weeks before changes to your website may produce changes in its search rankings. • Because each search engine’s ranking algorithm is different, a web page can be #1 in Google but #20 in Yahoo for a particular phrase. • Because each search algorithm is a heavily guarded secret nobody outside of a few select engineers at each search engine knows exactly how much each particular factor weighs into the rankings of each search engine. But, people who spend their professional lives helping sites rank better in search engines have gained very good idea as to what factors matter most. • Because the search ranking algorithms look at text, headings, and other elements on a web page, changing things on the web page can change where that web page appears in the search results. • Search ranking algorithms look at factors outside of a web page, such as the age of a website and links to the web page. So, there are other factors which you may have less influence over.
The goal of every search engine is to display to the user the information or websites the user is looking for. In other words every search engine wants to provide the best, most relevant results. As a result, search engines are constantly improving their algorithms and including new factors which they think will produce better search results. Why does this matter? As search algorithms change, so will your website’s search engine rankings.
The Search Engine Results Pages (SERPs) The crawling of websites and indexing of web pages are constantly going on even when no one is searching. The last part in the search process is part that you’re probably most familiar with – the actual search. You type in a word, short phrase, or question, and the search engine displays a list of websites.
That list of websites is called the search engine results page and sometimes referred to as the SERPs.
If you do a search and look at the SERP, you’ll notice two columns. Above the right column it says “Sponsored Links.” These are paid advertisements. The companies and organizations listed here pay a fee to Google for each person who clicks their ad, so they’re often referred to as Pay-Per-Click or PPC ads.
In the left column are the unpaid search results also sometimes called the organic results or natural results. These are the websites the search engine believes are most relevant to the search phrase that was queried. Sometimes search engines also display sponsored links in the left column above the natural results or will even place a block of pay-per-click ads in the middle of the natural results. Sponsored links are always labeled, though not always very clearly.
Why does this matter?
From the searcher’s perspective, there is nothing wrong with clicking on a paid link. You may find what you’re looking for there. But it’s important to be aware of which websites paid to be in the results and which are there naturally.
From the web administrator’s perspective, it’s important to understand there are two opportunities to get to the top of the search engine rankings, through natural results and by purchasing pay-per-click advertising.
Help the Search Engines With a better understanding how search engines work, you can make better decisions about the marketing of your website though search engines. Search engines need your help to find your website and to know what words and phrases it’s relevant for. Give them the help they need. That’s where search engine optimization comes in, but I’ll get to that on another day.
Kurt Steinbrueck is the author of the blog. He has been Director of Marketing Services with Ourchurch.Com for over 5 years providing including services specific for and private school marketing. Kurt is also a Deacon at his church.
Search engine optimization is the activity of improving the volume and quality of real time traffic to web pages or whole sites from search engines through natural search results for targeted keywords. Most often a website that gets a higher position or ranking in the search results is the one which the searchers will visit more frequently. Therefore, it is important that a site is optimized to get real time traffic the right way to make it more search-engine friendly and get a higher rank in the search results.
Though SEO helps in boosting real time traffic to a website, it should not be considered as the marketing of the site. It may be easy for one to pay and appear in the paid search results for a set of keywords, however, the concept behind the SEO technique is to get the topmost ranking without paying since your site is relevant to the search query entered by the user.
The amount of time that can be spent on optimizing a website to get real time traffic can range from a few minutes to a long term activity. If your product or service is such that the keywords used are uncommon, then some general SEO would be sufficient to get a top rating. However, if your product or service industry is competitive or is in a saturated market, then it is important to dedicate considerable amount of time and effort for SEO. Even if one decides on simple SEO solutions, it is necessary to understand how search engine algorithms work and which items are crucial in SEO to get real time traffic.
The marketing approach that SEO adopts for increasing a site’s relevance is consideration of how search engines work and what searches are performed by users. The SEO process attempts to concentrate its efforts on a site’s coding, presentation, structuring, and also resolving issues that prevent search engine indexing program from spidering a website entirely.
Additionally, SEO efforts also include inserting unique content to web pages to make it more attractive to users and also to ensure that the search engine robots can easily index the content. Optimizing a site to get real time traffic can either be done by in house personnel or outsourced to professional optimizers who carry out SEO projects as a stand-alone service, like us – SEO Traffic Spider.
SEO tactics can be varied to achieve top ranking in search results. These fall into three categories (White-Hat SEO, Grey-Hat SEO, and Black-Hat SEO) depending on legitimacy and ethics.
White Hat SEO uses strategies which are considered ethically correct and legitimate by SEO’s as well as search engines while spidering a site. It would be best to use this tactic as a means of achieving top ranking in the search results for real time traffic. These tactics will not lead to penalties which are generally imposed when Black Hat SEO is used and even though it may take some amount of time to reap the rewards of this process, it will surely bring in promising results in terms of high rakings.
Grey Hat SEO uses tactics which may be considered legitimate if they are used correctly. However, these have been subjected to misuse by unethical SEO’s and webmasters. It is possible that your website will not get penalized or banned for using this strategy and it may be necessary to use this process at times, however, webmasters are careful in the use of these tactics. This is because search engines may penalize tactics that are subjected to abuse even though they are used in legitimate forms.
Black Hat SEO employs techniques that are considered illegitimate and ethically incorrect and which have been or will surely be penalized and cause your website to be banned by search engines. Since Black Hat SEO is subject to abuse widely because it tends to harm search engine user experience, it is highly recommended to avoid using it as a means of attaining high ranking.
, is a global provider offering its customers a full suite of ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
Every online business seeks to be visible to as many search engines and visitors as possible in order to draw more traffic which would mean more business. One of the strategies used for drawing traffic to your site can be attaching inbound links to it and this can best be done by registering with a web directory.
A web directory is usually a platform on the Internet which provides information and a catalogue of different websites by classifying websites based on topics, categories and subcategories. Submissions of websites into directories in most cases are free; however some might need payments and reciprocal links. With this listing, search engines will generally consider your website more important and will rank it higher as there will be many other links to your site.
The more links you have on your website, the more users will visit your site as they will click on the incoming links which will direct them to your site, paying high dividends and ensuring wider search engine coverage.
Web are very popular as they help in earning quality back links from other websites. Manual website directory submission is the best option to optimize a new website and if done effectively it can significantly boost traffic to your site.
However, there are certain guidelines and rules to be followed for directory submission.
1. Submit the site in the right category according to the theme of your website. 2. Check whether the directory has the appropriate category and sub-category required for site’ business needs. 3. Check the page rank of the directory, the back links to it and the date on which it was cached and the status of other sites submitted to it. 4. Does the directory use optimized search techniques? What is its past performance like?
Once you submit your site, it is reviewed by an editor who determines if the submission is appropriate in terms of category, content and descriptions of the directory.
The three benefits of are: Higher positions in the search engine rankings, getting your website indexed and increase in traffic. Post directory submission you need not submit your site to any search engine, instead they will find your site. However make sure that you follow the correct procedure for website submission in directories as else they might be rejected. For that however you need to comprehend why directory submissions are rejected?
1. Your site does not fit the directory’s topic. 2. There is invalid description of your website’s content. 3. The site is incomplete or under construction. 4. Your site has broken links or broken pictures. 5. It is not in the language that the directory supports. Thus, it takes longer to load and the customers get confused. 6. Your site is loaded with advertisements and every page of your site opens on a new window and have excessive pop ups. 7. Any pornographic content, language or photos on your site will cause your site to be rejected from the directory.
Thus, it is necessary that you follow the rules and then it will be very easy to get your site submitted to a directory and this strategy will get you higher rankings and more profit.
The writer works for submitinme.com which offers and .
In this video I will teach you and show you how to add your website onto google and various other major search engines as well as show you how to add META tags to your HTML websites. Follow Me: www.twitter.com Music: Kevin MacLeod
