On Thursday, Nov. 10, 2011, Mid America Horse Rescue (MAHR) invites fellow equine enthusiasts and animal welfare advocates to its inaugural fundraising event, ?A Night with Mid America Horse Rescue.?
Funds generated will go directly to feeding and supporting rescued Thoroughbreds, who are undergoing equine assisted therapy training to serve people in need.
Tickets are $ 75 a person, and are available for purchase before Thursday, Nov. 3, at http://midamericahorserescue.eventbrite.com. Attendees will be treated to an open bar and hors d’oeuvres at Morgan Street Brewery on Laclede?s Landing from 7 to 10 p.m.
Ideally timed just a week after the Breeders Cup Classic, the culmination of racing season, ?A Night with Mid America Horse Rescue? provides an opportunity for equine enthusiasts to help in the rescue and rehabilitation of ex-racehorses to serve the greater community. Although horse racing is a thriving American sport and pastime, nothing protects the lives of these noble creatures once they stop winning. MAHR rescues these horses who are not fortunate enough to have aftercare programs in place.
In addition, MAHR recently launched new therapy programs in collaboration with Arise Equine Therapy. During the event, Fran Natoli, founder and program director of Arise Equine Therapy, will share how horses can improve the lives of children and adults who are mentally and physically challenged. Attendees will be among the first to hear how these services will benefit the community in the coming year.
?The most important need we see right now is to support these horses that have so much more to give,? said Margo Sutter, president and founder of MAHR. ?Many of them are thriving, loving animals less than ten years old. By raising funds to provide them with the food, shelter and retraining that they deserve, the affects of the proceeds generated by this event will be far-reaching ? beyond the welfare of these Thoroughbreds and into society at large.?
Equine assisted therapy helps integrate those with disabilities into mainstream society and helps prepare them to lead healthy and productive lives.
?Working with and riding horses is a proven therapeutic method used to improve the lives of children and adults who are mentally and physically challenged,? said Natoli. ?Horses are naturally intuitive animals, they mirror people?s emotions. Through treatment, patients often develop awareness on a deeper level, as well as confidence, trust, patience and self-esteem.?
Also speaking at the event will be Alex Brown, author of Greatness and Goodness: Barbaro and his Legacy. Brown has brought national awareness to horse welfare through the legacy of Barbaro, the racehorse who fought for his life after his Kentucky Derby win. Together with MAHR, Brown hopes to raise enough money to feed these former champions. Without resources for food, therapy cannot continue.
Join Brown, Natoli and MAHR, and support the cause by purchasing tickets to the event at http://midamericahorserescue.eventbrite.com. (Please see the invitation for complete event details.) All proceeds will go directly to rescued Thoroughbreds, who are desperately in need of funding for food.
Attendees will be treated to an open bar featuring handcrafted beer, wine and mixed drinks, and an array of appetizers including juicy beef tenderloin and ribs with orange habanero barbecue glaze, cracked wheat salad with grilled vegetables, smoked turkey and white bean soup, and delectable desserts. The evening will also include raffle and auction opportunities.
About Mid America Horse Rescue:
Mid America Horse Rescue, a non-profit organization based in Millstadt, Ill., was founded in 2008 to fill a void in the horse racing industry. The group rescues, rehabilitates and retrains ex-racehorses for adoption, or for therapy programs to serve people in need. The organization also assists the racing industry by encouraging the development of retirement funds to support horses after their racing career is finished (often retired at only four-years-old). The facility currently cares for about 50 Thoroughbreds ? with needs ranging from training and complex medical care, to simply love. It is one of only 13 licensed equine rescue facilities in Illinois, and the southern-most facility in the U.S. We need financial support in order to continue operating the rescue and shelter facilities.
Please join our mission at http://www.midamericahorserescue.org.
Editors Note: Please contact Kristin Gumper at kristin.gumper(at)yahoo(dot)com or (314) 630.5459 for photography of the rescued Thoroughbreds.
You’ve spent nearly a year, perhaps years, putting everything you have into building a thriving, high-demand online business and now you have chosen to sell your baby.
Thousands of businesses change hands everyday, oddly enough the channels you may use to get maximum price and exposure for your are incredibly limited.
1. Ebay. It’s perhaps the most significant venue for listing and finding new businesses forsale, but you have to be concerned over the standard of sites listed on eBay. For every quality site listed there are at the least 100 crappy, low-priced, cookie-cutter sites that can put the wrong impression inside minds of your prospects. 2. Classified pay-per-listing sites. The leading online organization listing site is http: //www. buysellwebsites. com run by experienced professional Nelson Bates. This is the super service for sites under , 000 with proven results and established demand. A great technique for lower-priced sites, but perhaps not the right option for the site you wish to get maximum exposure and price for. 3. Experienced and Focused Business Specialist. You’ve invested heavily in your . A professional can help you over the sometimes complex tasks of placing a price on your business, getting it while you’re watching “right” buyers, helping to separate the tire kickers from serious buyers and take your deal with an optimal close.
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1. Get more money for your blog 2. Get your site exposed to buyers with money 3. Reduce your stress by only putting you touching serious buyers 4. Handling the paperwork and forms associated with securely selling your high-value business online 5. Handling the uncomfortable “selling” role for you – you just decide which deal to take 6. Let you move on to other things, confident that your business online is being represented by the best 7. Help you through an emotional process – they shall be your rock through the entire process 8. Give you the benefit involving experience closing many deals, something most sellers do not have 9. Open up new markets and opportunities you possibly will not have even thought of yet 10. Help you wade through legal, tax and regulatory issues that could be quite intimidating.
Finding a great business broker can make a massive difference to the success of selling websites, getting the value you deserve.
1. Experience with selling businesses. This one tops the list. Skillful business brokers have spent years mastering the art of negotiation and undersatnding the market industry. If you are selling an online business, then it is even more essential that you find a specialized online business broker, someone who understands getting maximum price tag for internet-based businesses. 2. Proven Reputation. You want someone who has a new rock-solid reputation with years of experience helping sell businesses. The ideal business online broker will have sold hundreds of online businesses already and can talk about some specific examples. 3. Great Communicator. Selling your business can be a prolonged and detailed process, in order to get the most out of websites broker, they need to be a great communicator – it’s absolutely needed. 4. Must Ensure Your Confidentiality. You can’t afford to have your buyers, partners and competitors know that you are about to sell your organization. Look for a broker that guarantees confidentiality using appropriate protection forms every step in the way. 5. Specialize. Focus on a business broker that understands your sort of business. Just as you wouldn’t go to foot specialist about your tummy problem, you want to make sure you find a broker that concentrates on online business.
Finally, you can take the stress out of selling websites by using an experienced, professional online business broker. Don’t leave the sale of your respective business to chance, consider consulting your very own online business broker right now.
I am a fun loving guy that loves life and truly believes in sharing everything that i learn in this exciting industry known as internet marketing, .
Question by james goodall: Looking for the pronounciation of “Cuiridh mi dìon-falaich air seo” i believe its Scottish Gaelic, any assist? trying to get a tattoo with the sentence “Cuiridh mi dìon-falaich air seo” in it and would like to be competent to enounce it and not just cognize what it means
Best answer:
Answer by amya Coori mi djiun faLiCH air shoh.Approx . only because some of the sounds don’t be in English.An ‘i’ before a ‘r’ changes its sound to one not happened in English,similarly a ‘a’ before a ‘l’.'ch’ is enounced as in the word ‘loch’ except with a ‘k’ sound rather than a ‘c’ sound
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These SEO Help Videos Come With Exclusive Bonuses Not Found Anywhere Else Along With Taguchi Split Tested Landing Pages! Go to http://seohelpvideos.com/affiliates for instant access to 3 powerful tools to help you earn more money now! SEO Help Videos – Get To #1 On Google
While search engine optimization is the most crucial tool for Internet marketing, it is not as easy as marketing for your land-based business. Optimizing a website with the search engine involves various complex issues such as link development, designing of the website, copywriting and many other things along with these aspects, your site must also be user-friendly and search-engine friendly to ensure its success. Hence, New York search engine optimization firms prove to be of great help to mark the niche of your online business by incorporating all the necessary SEO essentials in your website.
However, you must not expect to get instant rewards when it comes to search engine optimization services. SEO is never-ending even if you have achieved the topmost ranking with the search engine. You have to strive constantly to maintain the higher ranking of your website and regularly make amendments in it especially in terms of content. New York search engine optimization professionals take into consideration all the necessary SEO aspects and utilize proven SEO techniques for effective results.
A few SEO techniques that are used are blog posting, article submission, link building, keyword rich and updated content and many others. SEO professionals at New York search engine optimization firms also analyze the websites of your competitors for the SEO strategies utilized in their websites and makes sure that your site is way above them in search engine rankings. Though this requires a lot of patience and time but the profitability that is bought later is surely worth the efforts, time and patience that have gone into it.
Furthermore, when searching for a good New York search engine optimization firm, you may come across some of the SEO service providers who claim to provide you the top SEO rankings for your website within a day or two. However, do not be deceived by them as these firms utilize unethical black hat techniques such as link farms and others. Nonetheless, they do not fall short of their claim but the black hat techniques that they use to fulfill that claim are not appreciated by search engines. As a result, as soon as the search engine notices your website using unethical techniques for optimization, they ban your website immediately from their listings forever without any questions.
Risking the presence of your website with search engine listings merely to make it attain a higher ranking soon is too much of a compromise for you. Don’t you think so? Hence, you should always enquire beforehand about the SEO techniques that are used by the firm that you select for the optimization of your work. So, what are you waiting for? Do not let your website rust away in dust in the later rankings. Hire SEO professionals in New York today to get your website optimization. Remember it may take a few months to notice the outcome of the efforts of SEO professionals but investing in SEO services is surely a rewarding investment for the success of your online business.
Steve Waganer has specialization in web marketing. He is expert in SEO New York, Search engine marketing firm, .To get the SEO tips from search engine marketing firm for your website to get high rank and top position in major search engines visit
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The internet has allowed a number of individuals to start their own businesses. Internet businesses are a fun way for individuals or groups to make a profit online. There are number of ways to increase the profits of a website; however, search engine optimization is likely the most profitable one.
Search engine optimization, commonly referred to as SEO, is a collection of tools or methods used to improve the search engine ranking of a website. Say an individual is searching for stomachache relief for toddlers, they will key that phrase in a search engine website that will provide them with a list of numerous websites containing information on stomachache relief for toddlers. Most internet users will likely click on the websites that appear in the top ten and many times they don’t even get past the third page of the search results. For this reason, proper search engine optimization is important in moving a website up the ranking scale.
A large number of techniques are used to increase a websites ranking. One of the most common ways to do this is by using SEO articles. Search engine articles are also commonly referred to as keyword or keyword phrase articles. These articles will contain information relevant to the website that they are on. The number of keywords used will often help to improve the website’s search engine ranking. Although producing keyword articles may seem like fairly simple task, they are time consuming and additional searching engine optimization techniques also may need to be used. For this reason many website owners hire outside individuals or companies to increase their search engine rankings
Finding affordable search engine optimization is possible. There are a large number of individuals or groups who advertise their services on the internet. One of the best ways to find a quality, yet affordable search engine optimization company is by using an internet search engine! One of the most common mistakes made by individuals who may be seeking affordable search engine optimization over the internet is not fully examining a wide number of individuals or companies. Just as if you were shopping for any other type of merchandise, you should fully inspect the services offered by each search engine optimization company and determine if their fees are affordable.
Affordable search engine optimization is available for individuals who need assistance in improving the ranking og their company website. Each affordable search engine optimization company will have their own pricing guidelines; however, many tend to accomplish the same goal. The goal of increasing website ranking is an effective way to increase profits, especially if a website is selling a product or service. In addition to individuals who use their online website to sell, affordable search engine optimization is also used by individuals who run a private or personal website. Many internet users or bloggers use keyword articles and other effective search engine optimization techniques to improve their rankings. Although they may not be selling a product or service, they may make a profit from affiliate linking.
Affordable search engine optimization help is out there, you just need to find the right one to successfully improve your website.
Charlie Preston is President of Click Response a website design/Marketing firm specializing in helping small businesses achieve a higher ROI from their websites. They also provide that works.
Many people think that getting a website on the internet is an automatic ticket to fame, increased traffic and three-fold increase in sales figures. Alas, if they only knew that they are only at the bottom rung of a rather long ladder. Getting your business online is different from creating a website. To get your business online, you have to market it appropriately. You have to take certain definite steps towards attracting dedicated traffic which will in turn get converted into a huge customer base. Then you can truly say that you have arrived!
The first step in online website marketing is to get the word out. People must know that your website exists. If you already have a brick and mortar shop, then the best way to start publicizing your website is to let your regular customers know that they can simply shop online. Your regular customers will be delighted, particularly if you give them an added incentive like a free gift or a small discount. You may enhance your online presence through ads in your local papers, word of mouth and yellow page listings.
However, if your goal is to reach out to a global customer base, then, you have to get into in a more serious manner. One of the options is to make use of the services of online marketing firms. These firms have the expertise to provide complete business solutions to small businesses. They are experts in Search Engine Optimization techniques. Thus, they will incorporate code into your website that will help you claw your way up in search engine rankings. These firms will also go a step further and link your website with the important search engines, so your web presence will become conspicuous. In short, they will place you somewhere at the top of search engine listings. But they are pricey.
If you do not want to use the services of a firm, you could do a large part of website marketing by yourself. The first thing to remember is to let your viewers know what your business is about. A well laid out website is the best way to do this. Good design, cutting edge technology and helpful tools will help you attract customers.
The next step is to woo search engines so they peg you on top of their listings. There are many ways you can do this, but each of these steps requires persistence. Do not expect online website marketing to yield immediate results.
To attract search engines, your code must be search engine optimized:
* Include title and meta tags in your pages.
* Link your pages well.
* Use descriptions when you insert images.
* Use a sitemap because search engines love sitemaps.
* Update your content every few days because fresh content attracts search engines.
The next important tool in your kit is social media networking. This is nothing but logging on to Blogs and discussion forums related to your website, and posting on them. This way, you attract the notice of prospective customers, who will follow your link back to your website. Also, build and maintain relationships with products and companies that are associated with your products. They will link to you and you can return the favor. Use video and audio effectively on sites like YouTube where millions of people come. Do everything to build your network online.
Making money through your website is possible when you get involved in effective online website marketing. Just check out your best competitors and find out what they are doing. Duplicate it with some extra effort and you could easily become #1 in your niche!
– With OnlyBusiness.com you can get both a high-quality, professional business website design which sits as a stand-alone web entity, and also become part of a greater, business-focused network, where their businesses and brands enjoy ongoing promotion and exposure.
Have you heard about the term web directory? This is a kind of catalogue which maintains all the information and links about different websites. A proper web directory will make a classification of the websites based on the topics they deal with, and then put them under categories. The categories will be further sub-divided into sub categories. Some of the directories will allow the site owners to submit website without paying any money. There will be others which will need the reciprocal link and they will be paid links.
When you submit websites to directories, you need to follow a few guidelines. The websites should be submitted in proper categories. Think of the theme of your website and choose the appropriate category. Take a good look at the directory and find out about the suitable categories. If they do not contain the relevant categories which correspond to the theme of the website, you may think of other options. Check the other essentials like page rank, the option of back links of the directory. All this will help you to decide whether the directory that you have chosen is suitable for you or not.
Before website submission, you can find out whether the directory is new or not. If it is cached, look for the date when it was cached. You can also check the status of the other sites which have been submitted to the directory. The directory should use the search engine optimization techniques which ensure that the websites listed under the directory will get maximum exposure. Before selecting the directory, you should also note the past performance of the directory. When you submit the URL, it will be reviewed by the editor of the directory.
The editor will look at the details and find out if the website is proper in terms of content, category and description. SEO experts should follow the guidelines provided by the editors of the directory and incorporate the details within the site. Directory submission is no mean task, and you will have to note the details before you submit the site. You must understand one thing. Directory submission will lead to increase in web traffic. This helps in promoting your business and sales. With directory submission, you can be ensured of another thing. This will help in increasing the popularity of instances and back links to the site.
If you submit website to a directory, this will also increase the popularity link. This is actually a method to calculate the quality and also the quantity of links which appear on the site. When the search engines think of the rankings of the site, they will also evaluate the importance of links. And the links may be either inward or outward. There are some directories which are edited by humans which mean that they will strive to incorporate credible information. They will be compiled by subject, quality and the websites will be positioned under suitable categories. In case of directory submission, you will have a number of advantages. The website will be indexed properly, they will obtain a higher amount of click through traffic and they will have a good ranking in the search engines.
The writer works for submitinme.com which offers and
Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.
If you’re just getting started with:
Selecting an SEO firm
Trying to start a search engine campaign on your own
Reviewing your current SEO efforts
…read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies.
What is Search Engine Optimization?
Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:
Search Engine Optimization Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.
Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:
Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.
Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories.
Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.
Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes…
Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine.
A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site.
Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.
So, the long version of the definition would be:
Search Engine Optimization Using keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.
Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth…
SEO Urban Legends
There are quite a few SEO myths out there. Here are my favorites:
The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content.
Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content.
Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether.
‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.
Firms promising to get me #1 rankings in 10,000 search engines for $99.95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99.95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: .
Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so.
Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:
Well-written content
Good, clean HTML code
Useful, relevant TITLE tags
Useful, relevant DESCRIPTION tags
Relevant, appropriate links from other web sites
There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil. The SEO Campaign Process
A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:
What’s a Bot? A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now….
Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:
List the keywords and phrases under which you’d like to be found.
Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.
Find out how many other sites are struggling for rankings under those keywords.
Pick keywords with the same meaning but a better search-to-competition ratio.
Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking.
Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.
Data Mining and Keywords If you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.
There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www.wordtracker.com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources.
Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign.
Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:
An all-Flash or all-images home page
A home page that automatically redirects to another page
Pop-up ads (does anyone really read these things?)
A site full of pages with fewer than 400 words on a page
Broken links
Navigation that is generated by JavaScript
No TITLE or DESCRIPTION tags
A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.
Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.
Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.
Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.
Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.
Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.
Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.
Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:
doesn’t help much.
For search engine optimization, visit http://www.portentinteractive.com is much better.
For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.
There are a few ways to build your link popularity:
Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.
Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.
Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.
Google’s ‘One Site, One Vote’ Rule Google awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links.
Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign.
Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:
Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.
Link counts. Use the link: command on Google (see above) to determine your link popularity.
Your keyword list. Search on the relevant search engines to see if your ranking has improved.
Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that…
So now you’ll get instant results, right? Well, not quite…
A Word About Expectations
Search engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results.
If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site.
Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help.
A Solid Marketing Strategy
Obviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.
What about pay per click? Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon…
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