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The secret weapon of successful SEO Service Sydney web marketing Company

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SEO Company SydneyDid you know that 75 percent of the Internet users trust search engines to get answers to their queries? If you were only relying on traditional marketing, you would be forfeiting a major chunk of the market that can be tapped through online media.

SEO Company Sydney is a Australia based top SEO Servcies company, our best SEO Experts can help you with your ranking in noted search engines. Our SEO services include Search engine marketing which in turn include SEO, SMO, pay per click, email marketing, Call us or write to our SEO experts at anytime to specify your needs, online aspirations, and goals on natural or organic SEO marketing. We are on the way to become the best seo company which provide affrodable best top SEO services to small to medium customers.

 

Useful Tools

There are tools which notify the webmaster as to what new SEO-related technologies have come up in the market. It provides what changes have taken place in the content, and what’s going on in the website. Search engine algorithm data, instant site map generation, and collating different data to create a systematic database, are also some of the features of the SEO tools.

 

Often, links are generated, backlinks are created, and keywords are added and edited. These changes are reflected in the specialized tool. You would also get an insight data, such as estimated average CPC, Google Search Volume, Estimated cost per day, and estimated clicks per day. No wonder you have a formidable weapon with you to deal with the tough competition in SEO.

 

Video Optimisation

Although quite new in the world of optimization, video optimisation has already created a flutter as one of the secret weapons that comes in handy when users want to view a particular popular video instantly and for free. This concept is especially helpful in industrial or machineries industry where videos are needed to mainly demonstrate the processes, functions of a system, or hands-on working of a tool.

 

Videos that are optimised for search engines help the website get a good ranking. This form of viral marketing is a prestigious weapon for firms who want to make it big in the online world.

 

Optimised Press Releases

Optimised press releases make or break an online business. If well-written, it can offer a commanding position to the website in the online world and also create strong brand awareness. If distributed correctly, a good press release with embedded videos can invite huge traffic to the website. It is a secret weapon that many web masters don’t really know.

 

Social Media Networking

With rise in specialised networks, web marketing through SEO means has never been the same as before. Social media networking sites helps in visibility, authority, awareness, etc to increase ethically strong web marketing. And, any SEO expert would first point out this technique as one of the strong weapons for SEO Services.

 

All in all, if you can adopt new technologies and ideas to shape it with the optimising effort, you have gained a secret weapon for web marketing success.

 

This article is written by Seo Company Sydney, a marketing wizard who can market your website to the potential customers worldwide? We can provide you with your requirements.

Finding the Right SEO Company for your Business

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Search Engine Optimization (SEO) is now a big business in the web world. Today, thousands of SEO companies have come up to tweak websites so that they rank top position in search engines. How to find out the right SEO firm in the market? Here are few tips to help you decide correctly.

 

SEO Firm Rank

 

A good SEO Company should work on the website design and content to make it popular among the target audience. It should get quality traffic, increase sales, invite prospects, get quality inbound links, and similar such proactive promotional results. To find out if the SEO firm is good at its work, check out the ranking of the SEO firm itself.

 

A start up SEO firm would not have a ranking. To a large extend it shows that this firm does not have the portfolio to show the work it has done. In short, if you find that the SEO firm does not have a good online presence in the search engines, don’t choose that firm to tweak your website.

 

Client’s Feedback

 

What effectively matters is the client feedback. As SEO does not have concrete steps to get be successful but requires a series of trials, edits, and changes to be thriving, it is important what the client feels about the website work it has done.

 

Testimonials show how well the firm has done its job. If you are looking for the right SEO Company for your website, read through the articles, discussion forums, social networking write ups, and blogs.

 

If you are an active member of a social networking site, don’t forget to ask your colleagues and other members about the SEO expert in the market.

 

Portfolio

 

An efficient SEO Expert firm would not hesitate to show the portfolio of the websites it has worked on in the previous assignments. You can get first-hand knowledge of their real performance. Check how well these websites have ranking in search engines.

 

An SEO team which has stayed in business for a long time would have a number of good websites to show. Check out the types of websites they have worked on. Was it content-centric or website design-centric? A good team would ideally show all the aspects of optimization and have notable websites to illustrate its skills.

 

Time, Project Deal, Tasks

 

It also matters to check the time for which the firm had been hired for the website. Was it on an hourly ongoing basis or was it a one-time project deal? Do check out the steps for the optimization procedure or the tasks that the firm plans to do for a particular amount of remuneration.

 

Tactics

 

Find out the White Hat techniques followed by the firms and ask what they have to say on tackling the dubious techniques. Instead of being banned by search engines, your website should get promoted by the SEO experts in a way that it maintains its top ranking position in the market for a long time to come. Check these aspects, steps they plan to do against the price they charge, and type of monitoring they plan to do, before finalizing an SEO company.

 

This article is written by Seo Company Sydney, a marketing wizard who can market your website to the potential customers worldwide? We can provide you with your requirements.

Organic SEO Tactics: Know From Experts

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There are a number of SEO marketing strategies. Organic SEO is one of the most popular and reliable methods which is used to enable any website to rank in the Search Engine. In fact Search Engine Optimization methods can be classified into two phrases- Off page optimization and on-page optimization. With organic SEO tactics websites can be optimized. It helps the sites to gain better position in the Search Engine, thus increasing your chances of alluring more and more customers. So make sure your website seo package focuses on organic seo.

Now let us discuss in detail seo packages and what are the components that should consist of. On-page Optimization actually deals with the SEO strategies (organic) that are employed on the web pages to optimize it. Many companies are using these strategies to get success in their business and you need to select an affordable seo company to do this work for you. They understand the benefits of organic SEO. It is not as straightforward as the other strands of internet marketing; nonetheless it is the perfect starting point for any kind of business.

Organic Search engine optimization or Organic Search engine Optimization requires a multi level approach and so you need to select the best los angeles seo company to do this work for you. Such companies need to know both on page and off page optimization tactics to optimize the site. Off-page optimization deals with the tactics that are employed off the website page to optimize it. Keep in mind a basic fact -Search engine optimization organizations falls in one of two groups- White Hat search engine companies and Black Hat search engine companies. A White Hat SEO organization will abide by the terms of services of the main search engines and will use content-based approach. On the other hand, Black Hat SEO organizations violate the terms of service and use technology driven approach.

To be more pragmatic Google needs its search results and it ensures that these results are relevant to its users. Thus content based white hat approach or an organic seo approach will help the website in the long run. So make sure that your Los Angeles seo company does not employ any black hat techniques. Some of the reputed search engines, like Yahoo, Google and MSN follow their own set of regulations. It is called as search engine compliancy. They use it to determine the relevancy of websites.

In organic Search Engine Optimization, simple, small changes can have a great impact on your traffic. Organic Search engine optimization can really prove to be advantageous. Another great benefit of organic Search Engine is that is not hampered by ad business. To make your website stand in a better position in the search engine, you need to apply these website seo strategies. So make sure that your partner with an expert – the best la seo company.

The author of this article has expertise in affordable seo. The articles on seo packages reveals the author?s knowledge on the same. The author has written many articles on los angeles seo as well.

Tips on How to Submit Articles to Directories

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Copyright (c) 2008 Dock J Murphy

Directories are search engines powered by human beings. Human editors compile all the listings that directories have. Directories consist of a collection of categories into which links are separated. Categories can have sub-categories to make the division of links more specific.

Sites started popping up where you could pay for a program that would automatically submit to thousands of sites for you or you could pay a monthly fee and they would do it for you. The quality of these various services and programs is mixed. Sites of low quality, illegal materials, inappropriate content and those submitting multiple or spam my submissions will not be included in our directory. Please don’t waste your time or ours.

Publish your own blog with easy to use tools. Share your favorites with friends. Publishers can select articles to publish on their websites, in newsletters or ezines.

Search engine friendly article submission directory. Search and see what comes up on the Internet. Search engines value links from quality web directories because it means that your site has been checked and selected by a human being. But not all web directories are equal, and you want to be careful when submitting your site to not just throw good money after bad links.

Submitting your articles to different article directories can contribute to your site’s maximum exposure. Heedfulness is necessary in choosing the best article directories to submit to, that’s if you are doing the manual submission. Submit only one URL a day (no more than five). Force-feeding your URL’s will only get them not listed or even banned. Submit and share some of your own original content. This article blender is filled with letters and words and out comes a delicious blend of smooth, quality articles.

Submit your original quality articles, and submit often! The WWW is FULL of people craving, needing fresh reading materials. Submitting 2 pieces is like submitting 22 and so on. Please pay attention that approx 1/2 of the total number of visitors of our directory are coming via the translated articles and thus you get better exposure with us!

Google scores me well, yahoo really bad. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.

The first is to create massive back-links to web pages in order to increase their position on search engine results pages. The second is to attract targeted visitors to your website. Over time, this will help drive traffic to your web site and increase your link popularity. Getting started on Article Creek is easy and you can begin publishing your articles online immediately. How many links they accept or where they accept them. Do something different, useful, funny, and sexy in your niche and people will link to it naturally.

Incorporating various search engine optimization strategies within the article like, using keywords, keywords phrases etc. Only if the article has been optimized to meet the requirements of the search engine can it be found on Google . Also use the keywords effectively on the page content. Right keyword and optimized keyword specific content is the key for better search engine ranking.

It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get tons of traffic to your site. You can then buy the keywords that are likely to convert into sales. When you are able to be smart about your marketing, it stops becoming an expense and starts becoming a cost of sale. It does you absolutely no good to be number one for a keyword phrase that nobody every uses in a search.

To find the best work at home business online opportunity and ideas so you can work at home visit: Choosing to Work at a Home Business Online Opportunity

Facts About Directory Submission

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A web directory is basically a virtual platform in the internet that contains links and information on the different websites under different categories. Ideally, a web directory categorizes the websites in different classes and then divides them further in to the subcategories. However, there are different directories and they have different policies as well. Some of them are free while some charges for the website submission.

Now, if you are thinking about the directory submission, you must be aware of the different guidelines about the process. First of all, you have to make the submission in the most appropriate category and subcategory in the directory. They will never a submission made in the wrong category.

So, before you submit website, you have to make sure that the directory has the relevant category in it. The best possibility is that the directory focuses completely on the topic. However, there are certain things that you should check along with that. First of all, check out the ranking of the directory in the search list. At the same time, check out the back links, instances and other things of the directory. Well, if the directory is new, check out whether and when the site is cached. Also, have a look at the status of the other sites submitted here. In short, take a survey of what you can expect from the directory.

When you submit your website in the directory, it is checked by the human editors. The editors decide whether the submission is appropriate regarding the content, description and category. So, the SEO experts must keep in mind the instruction of the editors and the reviews of others while doing the directory submission.

Now, if you are wondering why you should do all these hassles, the proper website submission in the effective directories can double your traffic, the most important thing for the successful running of any website. When your site is enlisted in the directories, it not only helps in the search engine optimization, it also helps in getting direct traffic as well. For, these directories are quite popular among the users as they are easy to navigate and they have very rich resources.

However, the greatest benefit of the directory submission is that you get popularity links and these links are great both in quality and quantity. When you submit your website in the directories, there is no need to submit it in the search engine. For, they will appear automatically in the search list. This is why many experts give it the highest priority.

Another great advantage of the directory submission is that you get valuable links through it. These links are crucial as they are much valued by the search engines. In fact, they are a major way through which the search engines detect the relevance of your site. Thanks to the directories, you will get a number of inbound links to your site from the relevant sites.

However, submitting in the directories is a tricky task and you may need professional help in this regard.

The writer works for submitinme.com which offers manual website submission service and manual article submission service

How Do Search Engines Work?

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One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines.

What is a search engine?

The first to step to understanding how search engines work is to understand what a search engine is. The simplest explanation is that search engine is a tool for finding things online. There are many different types of search engines but they can be put into two major categories…

Human-Powered Directories
The first “search engines” were not actually search engines as we think of them today, but searchable directories of websites organized by hierarchical categories. A site is added to a directory when the website owner fills out a submission form on the directory’s website requesting their site be included in the directory and include their website’s title, description, URL (web address), and category. A moderator later reviews the site and if it meets the directory’s criteria a listing for that site is added or activated. The original Yahoo was originally a human-powered directory, and directories like Open Directory Project continue on today.

The downside of the human-powered search engine is that it only includes websites that have been submitted to it, which means you may not find what you’re looking for especially if it’s a new web page. The other downside from the directories’ point of view is that reviewing every site submitted is very labor-intensive and costly. I know because my company’s “search engine”, OurChurch.Com’s Directory of Christian Websites, like almost all church/Christian “search engines”, is a human-powered directory.

Crawler/Spider-Powered Search Engines
The next generation of search engines has programs which actively seek out new sites and read them into their indexes. These programs are called crawlers, spiders, robots, or bots. All of largest and most popular search engines today are of this type, including Google, Yahoo, MSN, and Ask.

The rest of this article is focused on how these crawler/spider-powered search engines work because more than 99% of searches are done on this type of search engine.

The Crawler
As mentioned above, the first part of a search engine is the crawler (AKA spider, robot, and bot). The crawler reads pages into the search engine raw database of every page the search engine crawler has read. Some important things to know about crawlers…

1) Search bots periodically reread every web page in their database. Why does this matter?

• You don’t have to do anything when you change your site. If your site is already listed in a search engine and you make changes to your website, search engines will eventually update their information.
• You do have to be patient. The frequency of re-crawling varies depending on the search engine, the importance of your site (as determined by the search engines), and how often you update it. It could take a day or it could take more than a week.

2) Search bots follow links on the pages that have already been crawled in order to find new pages. Why does this matter?

• If you add a new page to your website or create a new website, it’s important to add a link to it on a web page that is already in the search engines.
• If a web page that is already in the search engines has a link to your new page or new website, you do not need to submit a request to the search engines to crawl the new page or website, though it may still be worth doing just to be sure your website will be found quickly.

3) Some search engines have forms you can submit to request a website be crawled. Why does this matter?

• If you have a new website and no sites link to it, search bots will not be able to find it. In this case, submitting a form to the search engine requesting your site be listed or indexed can get it into search engines.
• Because human-powered directories do not have search bots/crawlers, to be listed in them you must submit a request form.

The Ranking Algorithm
Some time after a web page has been crawled by the search bot or crawler, the search engine then processes or indexes the page to determine what search words and phrases the page is relevant to as well as how relevant that page is compared with other web pages for those phrases. During this processing the search engine looks at many different factors including how many times each word and phrase occurs on the page, which words are in headings or bold, the domain name of the site, filename of the page, the pages that link to the page, and many more.

Exactly which factors a search engine looks at and how they’re weighted is called the search engine’s search ranking algorithm. It’s like the search engine’s “secret sauce.” Each search engine’s algorithm is different and each is a heavily guarded secret.

Why does this matter?

• There is time between when your site is crawled (or recrawled) and when it is processed or indexed. So, it can take as little as a few hours to many days or weeks before changes to your website may produce changes in its search rankings.
• Because each search engine’s ranking algorithm is different, a web page can be #1 in Google but #20 in Yahoo for a particular phrase.
• Because each search algorithm is a heavily guarded secret nobody outside of a few select engineers at each search engine knows exactly how much each particular factor weighs into the rankings of each search engine. But, people who spend their professional lives helping sites rank better in search engines have gained very good idea as to what factors matter most.
• Because the search ranking algorithms look at text, headings, and other elements on a web page, changing things on the web page can change where that web page appears in the search results.
• Search ranking algorithms look at factors outside of a web page, such as the age of a website and links to the web page. So, there are other factors which you may have less influence over.

The goal of every search engine is to display to the user the information or websites the user is looking for. In other words every search engine wants to provide the best, most relevant results. As a result, search engines are constantly improving their algorithms and including new factors which they think will produce better search results. Why does this matter? As search algorithms change, so will your website’s search engine rankings.

The Search Engine Results Pages (SERPs)
The crawling of websites and indexing of web pages are constantly going on even when no one is searching. The last part in the search process is part that you’re probably most familiar with – the actual search. You type in a word, short phrase, or question, and the search engine displays a list of websites.

That list of websites is called the search engine results page and sometimes referred to as the SERPs.

If you do a search and look at the SERP, you’ll notice two columns. Above the right column it says “Sponsored Links.” These are paid advertisements. The companies and organizations listed here pay a fee to Google for each person who clicks their ad, so they’re often referred to as Pay-Per-Click or PPC ads.

In the left column are the unpaid search results also sometimes called the organic results or natural results. These are the websites the search engine believes are most relevant to the search phrase that was queried. Sometimes search engines also display sponsored links in the left column above the natural results or will even place a block of pay-per-click ads in the middle of the natural results. Sponsored links are always labeled, though not always very clearly.

Why does this matter?

From the searcher’s perspective, there is nothing wrong with clicking on a paid link. You may find what you’re looking for there. But it’s important to be aware of which websites paid to be in the results and which are there naturally.

From the web administrator’s perspective, it’s important to understand there are two opportunities to get to the top of the search engine rankings, through natural results and by purchasing pay-per-click advertising.

Help the Search Engines
With a better understanding how search engines work, you can make better decisions about the marketing of your website though search engines. Search engines need your help to find your website and to know what words and phrases it’s relevant for. Give them the help they need. That’s where search engine optimization comes in, but I’ll get to that on another day.

Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been Director of Marketing Services with Ourchurch.Com for over 5 years providing Christian search engine optimization services including services specific for church marketing solutions and private school marketing. Kurt is also a Deacon at his church.

SEO Article – SEO Optimize Your Website. Free SEO / Search Engine Optimization Lessons / Video. Need Help?

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So you want to SEO your website. You and thousands of others. There is no magic potion or tricks to SEO. I hate to bore you but SEO is just math. If you know how Google does their math to rank websites then guess what? Your on your way to the first Google search results page and an increase in sales big time.

I found a few websites that are extremely helpful to the internet marketer and website owner. If you are having a problem with your website not showing up in Google search for your products, then you might as well not even have a website.

Does your website get minimal traffic and you don’t know why? There are a lot of questions on this subject, but I am not here to answer them. I will refer you to the experts and the best online sources where I learned my SEO skills.

I will also be telling you about how I increased traffic to my website by taking a couple of online Google Adwords and Article Marketing classes.

You can take a Google Adwords Class or a Article Marketing class online in one evening for the condensed version of the course.

I don’t want to overwhelm you so I will give you three things that will improve your knowledge on this subject beyond belief. Later on when I update this article I will be offer more info on improving your ranking on Google.

The top things I recommend you do first is to help your ranking:

Take the Article Marketing Course & Adwords Pro at WA by clicking here. Watch this SEO Video Stop back by the website and leave your feedback and let us know what you thought. If you found this article helpful please say so to let others know.

Bookmark this article now. It will be updated often.

You will see future articles on:

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I wish you luck and hope you stop back by for updates and to leave your feedback.

Thanks

A Complete Overview of Directory Submission

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Every online business seeks to be visible to as many search engines and visitors as possible in order to draw more traffic which would mean more business. One of the strategies used for drawing traffic to your site can be attaching inbound links to it and this can best be done by registering with a web directory.

A web directory is usually a platform on the Internet which provides information and a catalogue of different websites by classifying websites based on topics, categories and subcategories. Submissions of websites into directories in most cases are free; however some might need payments and reciprocal links. With this listing, search engines will generally consider your website more important and will rank it higher as there will be many other links to your site.

The more links you have on your website, the more users will visit your site as they will click on the incoming links which will direct them to your site, paying high dividends and ensuring wider search engine coverage.

Web directory submissions are very popular as they help in earning quality back links from other websites. Manual website directory submission is the best option to optimize a new website and if done effectively it can significantly boost traffic to your site.

However, there are certain guidelines and rules to be followed for directory submission.

1. Submit the site in the right category according to the theme of your website.
2. Check whether the directory has the appropriate category and sub-category required for site’ business needs.
3. Check the page rank of the directory, the back links to it and the date on which it was cached and the status of other sites submitted to it.
4. Does the directory use optimized search techniques? What is its past performance like?

Once you submit your site, it is reviewed by an editor who determines if the submission is appropriate in terms of category, content and descriptions of the directory.

The three benefits of directory submission are: Higher positions in the search engine rankings, getting your website indexed and increase in traffic. Post directory submission you need not submit your site to any search engine, instead they will find your site. However make sure that you follow the correct procedure for website submission in directories as else they might be rejected. For that however you need to comprehend why directory submissions are rejected?

1. Your site does not fit the directory’s topic.
2. There is invalid description of your website’s content.
3. The site is incomplete or under construction.
4. Your site has broken links or broken pictures.
5. It is not in the language that the directory supports. Thus, it takes longer to load and the customers get confused.
6. Your site is loaded with advertisements and every page of your site opens on a new window and have excessive pop ups.
7. Any pornographic content, language or photos on your site will cause your site to be rejected from the directory.

Thus, it is necessary that you follow the rules and then it will be very easy to get your site submitted to a directory and this strategy will get you higher rankings and more profit.

The writer works for submitinme.com which offers manual website submission service and continuous directory submission service.

How You Can Make Profit From Website Marketing

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Making Money online is a very popular source of income now a days. If you have a business and you wish to make money with this business online then you have to promote your business. Unless and until you don’t promote your product or your site people who search things through internet will never come to know about your company or your product. So the best way to promote your product is website marketing.

Website marketing always provides the best opportunity to market your website in different search engines like Google, Yahoo, MSN etc. Through the search engines you will get the desired traffics.

The website will contain the company profile, what product you sell and other related information which will help people to buy the product from your site. SO website marketing will definitely help to get huge profit. But many people don’t know the right way to do website marketing.

The very first thing you have to do for website marketing is to have an attractive yet a simple to navigate website. Always remember that the website should be user friendly.

If the website is not attractive and tough to navigate then naturally the visitors will not be interested towards your site. The best way to get traffic is getting better search engine ranking. If the search engine ranking is good then automatically you will get good traffic. For good ranking you need to do search engine optimization for the site. Other methods are Pay Per Click, Articles, Blogs, Affiliate Marketing, E-mail Marketing and many others.

Another important thing while doing website marketing is having photo gallery of products. Photos of the product are the best illustrative example of the product. If the look of the product is good then people will naturally get attracted to the product and they can really turn into your customers. So site design is the important part of website marketing.

Another way to make people aware of your product is by offering them the free information about their product. People always like free things. It’s a general tendency. If you distribute your product information in free then people will know about your business and your product. Once the people get aware of the product and get interested they will turn into customers, thus making profit for the company.

These are the best ways to make business from website marketing. IF you can use these suggestions properly then definitely you will gain profit from your online business.

It is always better if you plan these strategies with professional website marketing companies. They will show your more and more innovative ideas. Moreover if the company is a local one then you will get the advantage of supervising their work. For example if your site or company is in Florida then you should always try to get Florida Website Marketing companies.

So we can give another names website marketing i.e. Online Marketing or Online Advertising. This marketing is not different from Direct Marketing. Moreover this marketing also has the same Key Marketing Task.

Dominate first page of Google by creating a monopoly. Find out how and ask SEO expert your SEO questions online. Need SEO services, try leading Florida SEO company Dream Ware Enterprise.

Search Engine Optimization tutorial : Sell on the net part 2

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www.twitter.com follow me on Twitter. 801-201-7575 We will help you with any business. Check Out Your Competitors Search for your keywords and check out the pages that rank highly. How many times is the keyword used in the text? How is the title tag written? Which keywords are in the URL? You can also see how many inbound links your competitors have. On Yahoo, enter the text link:www.(nameofsite).com and youll see all inbound links to that page. Those same sites may also be willing to link to you. If multiple pages ranked in the top 10 have links from similar sites, go after getting those links first those sites are probably trusted sources. Sign up for more free stuff!! Get Your New Site Noticed Google will eventually find your new website, but you can speed up the process. The best way is to get inbound links from trusted sites; when Google crawls those sites it will follow that link to your site and youll get noticed. You can also submit your site directly to Google for crawling. Using the basic Site Submit can take months; a better approach is to submit your site at Googles Webmaster Central. Youll have to add a small piece of code to your sites HTML code so Google can verify you are the owner of your site, so your programmer may need to help you. (The process only takes a few minutes, though.) Your pages will then be crawled and hopefully indexed in days instead of weeks or months. Yahoo also has a site submit process. Search submit site on Yahoo and you can get

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