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As you probably know, Wealth Masters International is a direct sales business model that utilizes internet marketing strategies to help anyone from any background quickly and effectively make money online. This is one of the most critical components of being successful in business and especially in the overwhelming internet marketing community.
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Shan Simpson Internet Marketing ?Hold Your Hand? Success Coach
It may surprise you to learn that you don’t need a business, or even a business idea, to earn money online. You can earn extra money online simply by recommending other peoples products and services – it’s called affiliate marketing.
So What is Affiliate Marketing?
With Affiliate Marketing you earn an agreed commission each and every time you direct a new customer to another businesses website. Affiliate marketing can give you instant access to third party marketers who will help promote your products through advertising, email, and online links in exchange for a commission.
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. ~ Wikipedia
Affiliate marketing is particularly suited to the Internet because consumers can move from one website to another instantly (i.e. instant referrals with no distractions in between) and everything can be tracked and accounted for automatically (i.e. no worrying about dishonest affiliate managers who might deny a new customer was referred by you). Last year, according to InternetRetailing.net, the affiliate marketing sector in the UK alone, generated sales of roughly £5bn. Would you like to learn how to earn money with Affiliate Marketing? The rest of this article will step you through all the things you will need to get started.
The 3 Key Players in Affiliate Marketing
In order for affiliate marketing to work, 3 people are required
The Merchant- A business that sells a product or service on the Internet that, also runs an affiliate program
The Customer – a person (the end customer) who ultimately buys ‘the Merchants’ product or service
The Affiliate – a person (you) who actively promotes the merchants product(s) and first engages with the customer (often on a website or by email) before referring the customer to the merchant
*please take note of the above terminology as it used throughout the remainder of this article
Affiliate Marketing Basics
The theory behind how the Affiliate Marketing process works is very straightforward. The merchant installs special software on their website that allows affiliates to create an affiliate account. This software then automatically issues the new affiliate with a special affiliate link. The affiliate then creates a webpage or writes an email that promotes the merchants products. This webpage (or email) directs viewers to the merchant website via the affiliate link. The affiliate software running on the merchants website tracks visitors that arrive via these affiliate links. If any of the visitors that arrive on the merchants site via an affiliate link buy a product (i.e. convert) then the affiliate software automatically updates the affiliates account with an agreed commission. The affiliate software can be (and often is) setup to pay out commissions automatically via PayPal.
How You Can Get Started as an Affiliate Marketer
Before you can start to earn money with affiliate marketing, you need to understand the basic steps involved.
– Find a business that sells a product or service that you are happy to recommend to people – that also has an affiliate program.
Signing up to an affiliate program is usually fully online and takes only seconds. Generally; you enter a username, an email address, a password and select how you would like to get paid. That’s it. Once signed up you are provided with your special link.
A link, for your information, is the blue underlined text you see on webpages that provides a method of moving between one website page and another. An affiliate link is special because it is unique. This special link allows the “merchant” (using special software) to automatically track “customers” sent from the “affiliate”.
Once someone clicks on your link they are taken to the “merchants” website. If they choose to Buy once they get there then you get paid an agreed commission. If they don’t buy then you get nothing. If they don’t buy right away, but come back and buy 3 (or 6) months later then you may get paid – it depends on the affiliate program and the terms and conditions you agreed to when you sign up. How you go about getting the visitors in the first place is explained in greater detail below and in even greater detail throughout our online marketing course.
Most affiliate programs pay out automatically to your PayPal account. Certain, bigger businesses prefer to send out a cheque (a.k.a “a check” for our American readers). The below diagram sums up this process nicely..
Affiliate Marketing Strategies that Work
All affiliate marketing campaigns begin with selecting an affiliate program that a) you believe has a market and b) offers a reasonably generous commission. How to do this generally involves:
keeping your eyes open for opportunities as you surf the web,
Searching for programs using Google or Affiliate Program Directories
Signing up to big Affiliate Management websites such as Commission Junction or Click Bank.
Once you have found an affiliate program you “like the look of” there are three main Affiliate Marketing Strategies that work. We will explain each, starting with the one that is the most time consuming – but has the greatest earning and growth potential.
Affiliate marketing is the “reason to be” for many blogs and websites you see on a daily basis. For many other websites, it is a major source of supplementary or secondary income. Many bloggers you will notice, who are considered experts by their readers, often recommend products and services in the articles they write. These articles of course contain affiliate links.
If you read back through the articles written on the ebusinessmatters.com blog, you will also notice book recommendations that contain affiliate links to other businesses (merchants) like Amazon.
The secret to affiliate marketing success with one large website is to find a niche where your opinions are relevant and will help you to connect with other like-minded people. The below points explain the things you need to do in order to succeed in Affiliate Marketing with Strategy 1 (and also link to lessons that explain each)
Develop a professional quality website (using WordPress which is free and easy)
Get a first class web design (you can buy a WordPress theme for less than )and hire a graphic designer on elance to update the images for less than 0
Write interesting articles that people enjoy so you can develop a loyal following over time
Optimize your website and articles so that they get found on search engines
Promote your site for free using a variety of technologies and online resources
Encourage visitors to buy products or services that are related to the central topic of the website.
Finally, analyse your sites stats on a regular basis to make sure you are getting the most from your marketing efforts and to make web design improvements that will lead to more visitors and more affiliate revenue.
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Doing these things yourself is not difficult, or expensive. Learn how at the ebusinessmatters.com online marketing course.
Creating and maintaining a blog on a subject that you are passionate about is an excellent way to get started with affiliate marketing. A blog like this will grow over time and the overall success of the site is not based on the strength of a single campaign (as you will see in strategy 2). As well as affiliate revenue, this type of website also gives you other opportunities to earn money. Often other businesses who target a similar niche will recognise your influence in their market and approach you with lucrative proposals to help promote their businesses. Many businesses will be preared to lease advertising space or offer you free stuff in return for a review or exposure on your blog. This type of website should be undertaken as a long term project and you can expect there to be a steady stream of user comments and emails that will need to be serviced on a fairly regular basis. The key benefit however is that this type of website will grow and evolve over time. This means that the success of your site is not all or nothing and you can expect revenue to rise continually. Ideas for this type of site might include
a travel blog where you rate and review places you stay and eat
a fashion or style blog – especially if you are into something off-beat or slightly different
a hobby or passtime you are passionate about – where you use the site to reach out to others who share your passion
Another common strategy with affiliate marketers is to identify a “search phrase” that they believe they can create a website to rank highly for. This new, super-optimized website should then deliver a steady flow of traffic to the merchant website.
Users search the web by entering keywords (a.k.a “search phrases”) into Search Engines that they feel will give them the best chance of finding what they are looking for. For example: if I was searching for a plumber in Dublin city I would run a search on Google.ie for something like “plumber dublin”. “plumber dublin” is therefore a search phrase made up of the keywords ‘plumber’ and ‘dublin’
These types of website effectively cost nothing to develop or maintain – and (once you know what you are doing) can be put together in a few hours. The lines separating failure and success in this form of affiliate marketing are more clearly defined. In order to succeed you must:
Understand search engine marketing – and how to identify search phrases that are popular with web users
Evaluate the level of competition for specific search phrases and accurately judge your chances for ranking highly for that search phrase
Develop a website that is designed to
Question by ~The stars in the sky are all that maintain her live~: Do any of those “online” -make-money at home things work?
Best answer:
Answer by bflander8ed http://bux.to/?r=Flander8edthis is easy work, click a few ads a day and get paid for it. the advertising business is paying billions to figure unwrap what people want and how to sell it. On this site I am a top member so clicking my link it will increase your profit. You can mention people and make money for the ads they click, get a few thousand referrals and suddenly you are making a few thousand each month. If you can’t find a thousand people to sign up no problem, the site sold people who signed up for the site with no referral, to you. The site is free to join so there is no risk.
Question by guy c: Do any of these online “do money at home” things truly work? I’m in dire need of extra cash after being off work for 4 months because of surgery. I’m back at work now but the bills have piled up to the ceiling. Every one of these online things I look at,they want money from me. I need something legit I can do when I’m home and make some extra cash. Any suggestions?
Best answer:
Answer by Frank Castle Yes. (If you live in China, India or Mexico)
Know better? Leave your own answer in the comments!
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Yes, I tried all of these things before, and yes they all work. Some of them you have heard of before, but some of them you may have never thought of. Here is my quick guide on how to make some quick cash online.
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Question by vinny: when listing your home with an agent, what do they mean by “aggresively marketing”. i?
think that most people are going to use only “realtor.com” website as the main tool to see the homes for sale?……
Best answer:
Answer by jeligula They are just saying that to make you feel better. They will list with MLS, naturally, and probably in a number of publications in your home market, e.g. real estate shopper magazines, newspaper, etc. Aggressive is the new catchword for people doing a job on your behalf. It makes it sound as if they are concentrated solely on your business.
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Search Marketing Expert George Aspland Will Present “Improving Conversion Rates for Keyword Phrases” at Pubcon Search …
George Aspland, founder and President of eVision, will present “Improving Conversion Rates for Keyword Phrases” at Webmasterworld’s Pubcon international search marketing conference in Las Vegas November 8-11, 2010.
Read more on
SEO and SEM Firm, Brick Marketing to Exhibit and Speak at PubCon Las Vegas
Full service search engine optimization and search engine marketing firm, Brick Marketing is proud to announce that their President and Founder, Nick Stamoulis will be a featured speaker and exhibitor at this years’ Webmaster World’s PubCon Las Vegas on November 8-11, 2010. (PRWeb November 02, 2010) Read the full story at http://www.prweb.com/releases/2010/11/prweb4700084[[[SHIFTIN …
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Stealth Agency Finds New Home in Saint Louis
The Stealth agency is growing. Keeping with a steady increase in business, the full-service marketing and advertising agency will be moving into a dynamic new space located on the first floor of the Printer’s Lofts in downtown St. Louis in the Fall of this year.
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September 6th, 2010 43 Comments
Web site targeted traffic is every website owners’ dream.
The type of website visitors that these owners would want is those who are interested already in the site’s subject matter. They are identical ones who will benefit more from what the site has to offer.
This is the reason why your visitors should be highly targeted ones. Now, you may well be wondering, what’s the best way to get targeted website traffic coming over to your site?
Take it from the experts. Below are some of the things that proved effective for them in increasing their web site traffic.
1. Search engine marketing. This should be above all in your mind. Whichever way you put it, in the online world, search engines rule. To be acknowledged in this particular business is to be acknowledged by major search engines. Your site requires optimization in these search engines. Recognize the importance of links and site tactics.
2. RSS. Blogs and RSS feeds work together. Since more people are into blogs, website owners are finding that this has become a valuable tool in getting website traffic. Once you input RSS feeds into your blogs, expect much targeted website traffic to come pouring into your site.
3. Viral marketing. One way of getting more website traffic is by giving out freebies to your visitors. Consumers come running at the first sign of something free. Many websites offer free reports that their visitors can download and be able to use.
One example of a freebie that can bring lots of website traffic is updated reports and tutorials on using software like RSS for many websites.
The viral marketing techniques you should be using are the ones, which you’ll want to brand with a link to the company that you can pass around with no trouble at all. Programs that go with what your site is centered on are another viral marketing suggestion you should research.
4. Article marketing. This is effective big-time. Anytime article marketing is used, major changes for the better have been produced on a great number of websites. Not merely would website visitors grow, the actual revenue is also doubled. Article marketing is actually a powerful means of getting targeted visitors into your site.
Submit your articles to article directories and publish on other websites. Before you know it, your content will be displayed on various websites and read by customers who would even be attracted to what you will be offering.
The technique in article marketing is to write quality and informative articles that focus on your niche market. Publishers are always on the search for fresh new content. Once they see your articles, they would want to use them in their publications. When this happens, your link popularity will be given a boost together with your search engine rank.
When writing articles, look for the right keywords to target. They should match the topic of your site. It is best to try and use keywords that have very high traffic but with low competition from existing websites.
5. Ezines. This is when you have ezines. You can build up a huge opt-in list of subscribers to your ezine so that you can bring in more website traffic to your site.
Use your newsletter in order to share advice and suggestions to your visitors. When you have developed a very good rapport with your followers, they will stay faithful to you and continue to come back for much more of whatever you have to provide.
The ezine preferably should be specifically connected to the topic associated with your site and offer details which will always be very beneficial. You will acknowledge that once you continuously manage your site based primarily on a sole concentration, you will be deemed as a possible expert in your particular field. If you are thought of as an expert, website visitors will come searching for you to seek out thoughts and recommendations.
There are other sources of website traffic that can work well also but not as effective as the ones mentioned above. Examples of these are forums.
Website traffic is a endless process that website owners have to sustain. Try to work with these techniques that the specialists have discovered to be advantageous. Or you can think up others solutions of your very own.
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Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.
If you’re just getting started with:
Selecting an SEO firm
Trying to start a search engine campaign on your own
Reviewing your current SEO efforts
…read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies.
What is Search Engine Optimization?
Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:
Search Engine Optimization Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.
Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:
Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.
Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories.
Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.
Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes…
Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine.
A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site.
Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.
So, the long version of the definition would be:
Search Engine Optimization Using keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.
Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth…
SEO Urban Legends
There are quite a few SEO myths out there. Here are my favorites:
The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content.
Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content.
Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether.
‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.
Firms promising to get me #1 rankings in 10,000 search engines for $99.95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99.95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: .
Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so.
Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:
Well-written content
Good, clean HTML code
Useful, relevant TITLE tags
Useful, relevant DESCRIPTION tags
Relevant, appropriate links from other web sites
There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil. The SEO Campaign Process
A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:
What’s a Bot? A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now….
Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:
List the keywords and phrases under which you’d like to be found.
Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.
Find out how many other sites are struggling for rankings under those keywords.
Pick keywords with the same meaning but a better search-to-competition ratio.
Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking.
Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.
Data Mining and Keywords If you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.
There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www.wordtracker.com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources.
Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign.
Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:
An all-Flash or all-images home page
A home page that automatically redirects to another page
Pop-up ads (does anyone really read these things?)
A site full of pages with fewer than 400 words on a page
Broken links
Navigation that is generated by JavaScript
No TITLE or DESCRIPTION tags
A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.
Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.
Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.
Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.
Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.
Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.
Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.
Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:
doesn’t help much.
For search engine optimization, visit http://www.portentinteractive.com is much better.
For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.
There are a few ways to build your link popularity:
Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.
Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.
Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.
Google’s ‘One Site, One Vote’ Rule Google awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links.
Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign.
Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:
Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.
Link counts. Use the link: command on Google (see above) to determine your link popularity.
Your keyword list. Search on the relevant search engines to see if your ranking has improved.
Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that…
So now you’ll get instant results, right? Well, not quite…
A Word About Expectations
Search engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results.
If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site.
Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help.
A Solid Marketing Strategy
Obviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.
What about pay per click? Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon…
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