Microsoft Bing increased weights of the users Facebook “like” content
According cheap electronics ePathChina reports, Microsoft will integrate more information on Facebook into the Bing search engine, and increase the competition intensity with Google in the field of social search. Relatively Google integrated little information of Facebook
With many years of advertising, investment and technical cooperation with Facebook, Microsoft on Monday unveiled new features to improve the correlation between Bing social search engine and Facebook users “like” web content. Bing late last year began to integrate Facebook information and increase the link of user’s Facebook friends “like” contents in the traditional search results.
As always, when using the integrated Facebook information of Bing, Bing users must log Facebook account firstly.
Informed sources from buy wholesale electronics ePathChina said that while Bing has told users the friends “like” search results, in the ranking of search results, Microsoft raised the weight of such content, and expanded the diversity of integrated content.
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Bing also consider the total number of users who give a Facebook “like” link to the site , not only consider the number of user’s Facebook friends. Microsoft’s purpose is, when the user’s Facebook friends can not provide more useful information in the search results, to use more user information to provide useful search results.
Bing will show companies marketing products posting on Facebook Pages. According to the city and the user “like” content, Bing will release tourist information on the user’s Facebook Walls.
Bing’s new feature allows users to share search results or search keywords with Facebook friends, for example, when users use Bing shopping search engine, and hope the user recommendations.
Aiming at the new features Microsoft launched, analysts from selling electronics ePathChina stated that Google is still the boss in the field of Internet search and is also aware of the importance of social search and has always strengthened social search business. However, the relationship between Google and Facebook is tense,then compared with Microsoft , the integration of the Facebook information is at disadvantage. Although Facebook is not the only, but it is the largest social network, the more information integrating with Facebook, the better results the search engine will get.
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