Google Testing New Look for Search Results Google users are gripping over what appears to be an unexampled thin layout for Google search results being tested by the search elephantine. Google says it is doing what’s sometimes named a “bucket test” – experimenting with changes by merely making them seeable to some users. Google’s search pages that are a part of this test show a lot more White space, and necessarily, fewer search results per page. Read more on
Google infringes copyright laws, Belgian court says Google infringes the copyrights of Belgian newspapers by placing links to and portions of their articles on Google News, the Belgian Court of Appeals has ruled. Read more on
Google Testing New Search Results Page Google’s testing a new search results page for a subset of special, selected users. What do you think? Read more on
Have you heard about the term web directory? This is a kind of catalogue which maintains all the information and links about different websites. A proper web directory will make a classification of the websites based on the topics they deal with, and then put them under categories. The categories will be further sub-divided into sub categories. Some of the directories will allow the site owners to submit website without paying any money. There will be others which will need the reciprocal link and they will be paid links.
When you submit websites to directories, you need to follow a few guidelines. The websites should be submitted in proper categories. Think of the theme of your website and choose the appropriate category. Take a good look at the directory and find out about the suitable categories. If they do not contain the relevant categories which correspond to the theme of the website, you may think of other options. Check the other essentials like page rank, the option of back links of the directory. All this will help you to decide whether the directory that you have chosen is suitable for you or not.
Before website submission, you can find out whether the directory is new or not. If it is cached, look for the date when it was cached. You can also check the status of the other sites which have been submitted to the directory. The directory should use the search engine optimization techniques which ensure that the websites listed under the directory will get maximum exposure. Before selecting the directory, you should also note the past performance of the directory. When you submit the URL, it will be reviewed by the editor of the directory.
The editor will look at the details and find out if the website is proper in terms of content, category and description. SEO experts should follow the guidelines provided by the editors of the directory and incorporate the details within the site. Directory submission is no mean task, and you will have to note the details before you submit the site. You must understand one thing. Directory submission will lead to increase in web traffic. This helps in promoting your business and sales. With directory submission, you can be ensured of another thing. This will help in increasing the popularity of instances and back links to the site.
If you submit website to a directory, this will also increase the popularity link. This is actually a method to calculate the quality and also the quantity of links which appear on the site. When the search engines think of the rankings of the site, they will also evaluate the importance of links. And the links may be either inward or outward. There are some directories which are edited by humans which mean that they will strive to incorporate credible information. They will be compiled by subject, quality and the websites will be positioned under suitable categories. In case of directory submission, you will have a number of advantages. The website will be indexed properly, they will obtain a higher amount of click through traffic and they will have a good ranking in the search engines.
The writer works for submitinme.com which offers and
Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.
If you’re just getting started with:
Selecting an SEO firm
Trying to start a search engine campaign on your own
Reviewing your current SEO efforts
…read on. This article should provide you with a high-level review of the SEO process, dispel a few SEO myths, and help you understand legitimate optimization strategies.
What is Search Engine Optimization?
Search Engine Optimization, or SEO, defies easy definition. But here’s a short version:
Search Engine Optimization Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.
Every SEO professional in the world just cringed, so I’ll break this definition down a bit and hopefully prevent a hail of angry e-mails:
Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.
Search Engine means an automated search engine. ‘Search Engines’ include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from ‘spiders’ or ‘bots’ — small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo’s directory area and Open Directory are both examples of directories.
Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.
Highest Possible means getting as close to number one as you can. Sometimes you just can’t get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you’re attempting to optimize. Or maybe they’re paying a fortune in advertising. That’s life, sometimes…
Key Phrase is the keyword or set of keywords someone types into the little ‘search’ field in Google or Alta Vista or any other search engine.
A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It’s very, very important to keep that in mind when you build and optimize your site.
Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called ‘link farms’) but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.
So, the long version of the definition would be:
Search Engine Optimization Using keyword analysis, good coding practices, well-written copy, link popularity analysis and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories.
Hey, that’s not so bad after all. But how do you get started? First, you separate reality from myth…
SEO Urban Legends
There are quite a few SEO myths out there. Here are my favorites:
The Keywords META Tag Matters. Mostly wrong. Only Inktomi pays any attention to the keywords meta tag. You should do something basic, but don’t bother putting in keywords that aren’t supported by your page content.
Search Engines can read Flash, images and video. Sorry, and Ford isn’t selling a flying car yet, either. Search engines can read one thing: Text. Anything else, while perfectly legitimate as a design tool, will not help your ranking. And relying too heavily on Flash or images may reduce your site’s visibility. Google is one partial exception — they can read some links in Flash, but still have very limited ability to read Flash content.
Mirroring my site in multiple locations will improve ranking. Actually, just the opposite. Duplication of content will generally have no effect or, worse, reduce your ranking in major search engines. Most search engines now have rules against this form of ‘spam’ and may reduce your ranking or ban your site altogether.
‘Doorway’ pages improve ranking. Pages that have lots of keywords but then quickly redirect to the main site will not help you in major search engines, such as Google. And, if someone catches you and reports you to Google or the other search engine, you may be banned altogether. A ‘landing’ or ‘bridge’ page, though, that’s designed to be as useful for users as for search engines, and does not redirect the user, can help by providing keyword-rich content that’s genuinely worthwhile.
Firms promising to get me #1 rankings in 10,000 search engines for $99.95 can help. I alternate between tooth-grinding and hysterical laughter when I see these ads. First, there aren’t 10,000 search engines. Actually, there are probably 10-20 you should really worry about. Getting listed in the other thousand or so is largely a waste of time. Second, no one can guarantee any ranking in any search engine for a specific keyword. Period. And finally, the price is less than half the cost to get an express submission in a single directory (Yahoo). Chances are anyone trying to get you to spend the $99.95 is operating a ‘link farm’ where they list dozens, or hundreds, of sites. While they won’t hurt your ranking, they won’t help, either. To learn more about how to choose an SEO firm, check out Google’s article: .
Firms charging me more money and guaranteeing a #1 ranking on Google can help. This is the latest SEO scam. I can get you a number one ranking on Google, too, as long as I get to pick the keyword or can get you ranked under a fairly unique company name. But no one, and I mean no one can guarantee a #1 rank under a specific keyword. Even Google says so.
Forget the myths — if an offer seems too good to be true, it is. The truth is that search engines are now almost savvy enough to read your pages like a human being would, so anything that will drive away a typical site visitor will also probably reduce your ranking. Things that will increase your search engine ranking include:
Well-written content
Good, clean HTML code
Useful, relevant TITLE tags
Useful, relevant DESCRIPTION tags
Relevant, appropriate links from other web sites
There are some basic steps that, well executed, will do more to increase your page rank than an ocean of snake oil. The SEO Campaign Process
A typical SEO campaign starts with keyword analysis, and then emphasizes insuring your site doesn’t impede search engine bots and follows up with ongoing link and traffic analysis. If you like pretty pictures, here’s one:
What’s a Bot? A ‘bot’ is a program used by a search engine to read the content of your site into a directory. I mentioned this briefly in ‘What is Search Engine Optimization?’ above. Keep up, now….
Step 1: Keyword Analysis. Ah, keywords. If you say the right word enough times on your site, you’ll get that coveted #1 spot, right? Wrong. Choosing the right keywords starts with you making a list of the keywords or phrases under which you’d like to be found, and typically ends up somewhere completely different. Typically, selecting the best keywords is a four-step process:
List the keywords and phrases under which you’d like to be found.
Find out whether anyone searches on those keywords, and whether they’re searching for relevant items.
Find out how many other sites are struggling for rankings under those keywords.
Pick keywords with the same meaning but a better search-to-competition ratio.
Maybe I want to rank #1 under ‘Search Engine Optimization’. Guess what? There are 686,000 other URLs in Google trying for that spot. Hmmm. But wait! Under ‘Seattle Search Engine Optimization’ there are only 19,000. So, I targeted that key phrase, instead. And guess what? We got a #3 ranking.
Don’t forget about relevance, either. If you want a high ranking under ‘tires’, you’re going to have your work cut out for you. And in the end you’ll likely end up getting found for ‘bicycle tires’, ‘automobile tires’, ‘spare tires’ and who knows what else. Is it worth it? Sometimes yes, sometimes no. But you have to do your homework to find out.
Data Mining and Keywords If you’re doing a campaign for a large site, you may end up testing and comparing thousands of keywords and phrases. Having a good data-mining tool (even Excel will do) on hand is important when you’re doing keyword analysis. We use S-Plus, by Insightful Software. It’s saved our lives, and clicker fingers, several times.
There are several tools that help you research the number of searches and competitors for keywords. Wordtracker (http://www.wordtracker.com) is a good one — don’t depend on their results from Overture, though, unless you’re specifically preparing an Overture campaign. Metacrawler’s MetaSpy tool is worth a look, too. Ideally, look at results from a few different sources.
Keyword analysis is the hardest part of a campaign, in number-crunching terms. It requires a lot of work and may not tell you what you want to hear. But in my experience it’s critical to a successful campaign.
Step 2: Search Engine Readiness. Almost every web site we review has one or more problems that will prevent search engine bots from properly reading all content. Typical showstoppers include:
An all-Flash or all-images home page
A home page that automatically redirects to another page
Pop-up ads (does anyone really read these things?)
A site full of pages with fewer than 400 words on a page
Broken links
Navigation that is generated by JavaScript
No TITLE or DESCRIPTION tags
A major step in any SEO campaign is making sure that the site will present the friendliest profile to search engines. Happily, the investment in optimizing will also pay off in a faster, more universally compatible site.
Step 3. Content and Site Preparation. You’ve done your research: You know which keywords match your message, and your site’s HTML code is one big search engine welcome mat. Now it’s time to make sure that your site contains those keywords. This is where I most often see folks get confused — should you rewrite your web content to emphasize keywords? Yes, but with extreme caution. Should you make small, appropriate changes? Yes. Here are my guidelines for content preparation.
Don’t write for keywords (much). This almost always leads to stilted, hard-to-read prose. Writing keyword-rich content that really works for users is an art form. Be careful.
Do a little careful editing. If you use the word ‘car’ but ‘auto’ is the keyword you need, chances are you can do a few replacements without marring your carefully crafted copy.
Spend time on the titles and description tags. Make sure every page in your site has a unique, relevant TITLE and DESCRIPTION tag.
Never use an automatic page generator. Tools like WebPosition Gold offer to generate optimized pages for you. Don’t. They tend to hurt your ranking as much as help, and they generate ugly, ugly pages.
Write more stuff. More content is almost always better. If your site is just missing a specific keyword or phrase, but you think it’s important, then your potential customers probably do too. By adding a few more pages, or a white paper, or some other content focusing on those absent keywords, you’ll likely help visitors and improve your keyword ranking at the same time. And, the more text-rich your site is, the better the odds that you’ll catch longer, stranger but really important key phrases that you can’t anticipate.
Step 4. Link Analysis. Quite a few major search engines (Google, most importantly) weigh your ‘link popularity’ when ranking your site. A more accurate term, though, is ‘link analysis’, because these engines don’t just count up the number of links to your site. They look for links near and containing relevant text. So a page full of links, one of which happens to be yours, won’t help very much. But a link from a related site, near a short paragraph that contains relevant keywords, will probably give you a boost. Having keywords in the link itself is even better. A quick example:
doesn’t help much.
For search engine optimization, visit http://www.portentinteractive.com is much better.
For search engine optimization, visit Portent Interactive where ‘search engine optimization’ is the link to Portent, is the absolute best case.
There are a few ways to build your link popularity:
Contact sites that relate to yours and request a link exchange. This works really well, but obviously takes a long time.
Syndicate your content. If you can provide an easy way for interested webmasters to link directly to relevant stories on your site, you provide an instant link popularity boost, and get your message out to boot.
Start an affiliate program. If you sell a product, consider setting up an affiliate sales program.
Google’s ‘One Site, One Vote’ Rule Google awards a lot less weight to a link to your site if that link is on a page with lots of other links. That’s why so-called ‘link farming’ doesn’t work. Ideally, you want a link to your site from a page that includes relevant content and not that many other outgoing links.
Step 5. Submit your site. Many search engines, Google included, allow you to submit your site for free. Generally you can submit your home page and let the search engine crawl the rest of your site. Some directories and engines offer paid ‘express’ services, and some, like Teoma, require that you pay for URL submission. Which engines you choose depends on your budget and campaign.
Step 6. Review, Revise, and Keep Going. Think you’re done? Wrong — search engine optimization is an ongoing project. At least once per month, review your rankings, site traffic reports and link popularity and tweak your site as necessary. The tools you need to measure results are:
Site traffic reports. Any web hosting company should provide you with a web site traffic report, and almost all of the reporting tools in use today provide a ‘referrals from search engines’ section. Take a look at this section for a good measure of campaign results.
Link counts. Use the link: command on Google (see above) to determine your link popularity.
Your keyword list. Search on the relevant search engines to see if your ranking has improved.
Your brain. You have to interpret what you see, and decide whether changes are warranted. There’s no hard and fast rule for this, and no magic formula. Sorry about that…
So now you’ll get instant results, right? Well, not quite…
A Word About Expectations
Search engine optimization can take time. Even Google only refreshes its entire index once a month, so don’t expect instant results.
If your first registration run doesn’t generate increased rankings within a month or two, don’t panic. Look at your site traffic and search on the keywords you chose. Make sure that the search engine you’re checking actually includes your site, too — most likely the bots just haven’t gotten around to ‘crawling’ your site.
Still stumped? Find a professional. Sure, we cost money. But you may have missed something about your site that’s preventing a good keyword rank, and a second set of eyes can help.
A Solid Marketing Strategy
Obviously, Search Engine Optimization is a big job. But nothing can send more traffic to your site, for lower per-click cost. If you follow the basic steps, and keep at it, you will definitely get results. What’s really, really important is to make sure you don’t award too much weight to one step (such as link popularity) at the expense of the others. A well-rounded campaign will provide solid, long-term results.
What about pay per click? Pay-per-click services, such as Overture and Google Adwords, are very different animals. If you’ve done your keyword analysis you’re halfway there, but there are other tasks. I’ve not talked about them in this article because, well, they need an article of their own. Check back soon…
as the name suggests is an Indian located in Hyderabad that provides professional services in web design, website development, web hosting, website maintenance, website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.
A web directory is basically a virtual platform in the internet that contains links and information on the different websites under different categories. Ideally, a web directory categorizes the websites in different classes and then divides them further in to the subcategories. However, there are different directories and they have different policies as well. Some of them are free while some charges for the website submission.
Now, if you are thinking about the directory submission, you must be aware of the different guidelines about the process. First of all, you have to make the submission in the most appropriate category and subcategory in the directory. They will never a submission made in the wrong category.
So, before you submit website, you have to make sure that the directory has the relevant category in it. The best possibility is that the directory focuses completely on the topic. However, there are certain things that you should check along with that. First of all, check out the ranking of the directory in the search list. At the same time, check out the back links, instances and other things of the directory. Well, if the directory is new, check out whether and when the site is cached. Also, have a look at the status of the other sites submitted here. In short, take a survey of what you can expect from the directory.
When you submit your website in the directory, it is checked by the human editors. The editors decide whether the submission is appropriate regarding the content, description and category. So, the SEO experts must keep in mind the instruction of the editors and the reviews of others while doing the directory submission.
Now, if you are wondering why you should do all these hassles, the proper website submission in the effective directories can double your traffic, the most important thing for the successful running of any website. When your site is enlisted in the directories, it not only helps in the search engine optimization, it also helps in getting direct traffic as well. For, these directories are quite popular among the users as they are easy to navigate and they have very rich resources.
However, the greatest benefit of the directory submission is that you get popularity links and these links are great both in quality and quantity. When you submit your website in the directories, there is no need to submit it in the search engine. For, they will appear automatically in the search list. This is why many experts give it the highest priority.
Another great advantage of the directory submission is that you get valuable links through it. These links are crucial as they are much valued by the search engines. In fact, they are a major way through which the search engines detect the relevance of your site. Thanks to the directories, you will get a number of inbound links to your site from the relevant sites.
However, submitting in the directories is a tricky task and you may need professional help in this regard.
The writer works for submitinme.com which offers and
One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines. What is a search engine? The first to step to understanding how search engines work is to understand what a search engine is. The simplest explanation is that search engine is a tool for finding things online. There are many different types of search engines but they can be put into two major categories…
Human-Powered Directories The first “search engines” were not actually search engines as we think of them today, but searchable directories of websites organized by hierarchical categories. A site is added to a directory when the website owner fills out a submission form on the directory’s website requesting their site be included in the directory and include their website’s title, description, URL (web address), and category. A moderator later reviews the site and if it meets the directory’s criteria a listing for that site is added or activated. The original Yahoo was originally a human-powered directory, and directories like Open Directory Project continue on today.
The downside of the human-powered search engine is that it only includes websites that have been submitted to it, which means you may not find what you’re looking for especially if it’s a new web page. The other downside from the directories’ point of view is that reviewing every site submitted is very labor-intensive and costly. I know because my company’s “search engine”, , like almost all church/Christian “search engines”, is a human-powered directory.
Crawler/Spider-Powered Search Engines The next generation of search engines has programs which actively seek out new sites and read them into their indexes. These programs are called crawlers, spiders, robots, or bots. All of largest and most popular search engines today are of this type, including Google, Yahoo, MSN, and Ask.
The rest of this article is focused on how these crawler/spider-powered search engines work because more than 99% of searches are done on this type of search engine.
The Crawler As mentioned above, the first part of a search engine is the crawler (AKA spider, robot, and bot). The crawler reads pages into the search engine raw database of every page the search engine crawler has read. Some important things to know about crawlers…
1) Search bots periodically reread every web page in their database. Why does this matter?
• You don’t have to do anything when you change your site. If your site is already listed in a search engine and you make changes to your website, search engines will eventually update their information. • You do have to be patient. The frequency of re-crawling varies depending on the search engine, the importance of your site (as determined by the search engines), and how often you update it. It could take a day or it could take more than a week.
2) Search bots follow links on the pages that have already been crawled in order to find new pages. Why does this matter?
• If you add a new page to your website or create a new website, it’s important to add a link to it on a web page that is already in the search engines. • If a web page that is already in the search engines has a link to your new page or new website, you do not need to submit a request to the search engines to crawl the new page or website, though it may still be worth doing just to be sure your website will be found quickly.
3) Some search engines have forms you can submit to request a website be crawled. Why does this matter?
• If you have a new website and no sites link to it, search bots will not be able to find it. In this case, submitting a form to the search engine requesting your site be listed or indexed can get it into search engines. • Because human-powered directories do not have search bots/crawlers, to be listed in them you must submit a request form.
The Ranking Algorithm Some time after a web page has been crawled by the search bot or crawler, the search engine then processes or indexes the page to determine what search words and phrases the page is relevant to as well as how relevant that page is compared with other web pages for those phrases. During this processing the search engine looks at many different factors including how many times each word and phrase occurs on the page, which words are in headings or bold, the domain name of the site, filename of the page, the pages that link to the page, and many more.
Exactly which factors a search engine looks at and how they’re weighted is called the search engine’s search ranking algorithm. It’s like the search engine’s “secret sauce.” Each search engine’s algorithm is different and each is a heavily guarded secret.
Why does this matter?
• There is time between when your site is crawled (or recrawled) and when it is processed or indexed. So, it can take as little as a few hours to many days or weeks before changes to your website may produce changes in its search rankings. • Because each search engine’s ranking algorithm is different, a web page can be #1 in Google but #20 in Yahoo for a particular phrase. • Because each search algorithm is a heavily guarded secret nobody outside of a few select engineers at each search engine knows exactly how much each particular factor weighs into the rankings of each search engine. But, people who spend their professional lives helping sites rank better in search engines have gained very good idea as to what factors matter most. • Because the search ranking algorithms look at text, headings, and other elements on a web page, changing things on the web page can change where that web page appears in the search results. • Search ranking algorithms look at factors outside of a web page, such as the age of a website and links to the web page. So, there are other factors which you may have less influence over.
The goal of every search engine is to display to the user the information or websites the user is looking for. In other words every search engine wants to provide the best, most relevant results. As a result, search engines are constantly improving their algorithms and including new factors which they think will produce better search results. Why does this matter? As search algorithms change, so will your website’s search engine rankings.
The Search Engine Results Pages (SERPs) The crawling of websites and indexing of web pages are constantly going on even when no one is searching. The last part in the search process is part that you’re probably most familiar with – the actual search. You type in a word, short phrase, or question, and the search engine displays a list of websites.
That list of websites is called the search engine results page and sometimes referred to as the SERPs.
If you do a search and look at the SERP, you’ll notice two columns. Above the right column it says “Sponsored Links.” These are paid advertisements. The companies and organizations listed here pay a fee to Google for each person who clicks their ad, so they’re often referred to as Pay-Per-Click or PPC ads.
In the left column are the unpaid search results also sometimes called the organic results or natural results. These are the websites the search engine believes are most relevant to the search phrase that was queried. Sometimes search engines also display sponsored links in the left column above the natural results or will even place a block of pay-per-click ads in the middle of the natural results. Sponsored links are always labeled, though not always very clearly.
Why does this matter?
From the searcher’s perspective, there is nothing wrong with clicking on a paid link. You may find what you’re looking for there. But it’s important to be aware of which websites paid to be in the results and which are there naturally.
From the web administrator’s perspective, it’s important to understand there are two opportunities to get to the top of the search engine rankings, through natural results and by purchasing pay-per-click advertising.
Help the Search Engines With a better understanding how search engines work, you can make better decisions about the marketing of your website though search engines. Search engines need your help to find your website and to know what words and phrases it’s relevant for. Give them the help they need. That’s where search engine optimization comes in, but I’ll get to that on another day.
Kurt Steinbrueck is the author of the blog. He has been Director of Marketing Services with Ourchurch.Com for over 5 years providing including services specific for and private school marketing. Kurt is also a Deacon at his church.
Making Money online is a very popular source of income now a days. If you have a business and you wish to make money with this business online then you have to promote your business. Unless and until you don’t promote your product or your site people who search things through internet will never come to know about your company or your product. So the best way to promote your product is website marketing.
Website marketing always provides the best opportunity to market your website in different search engines like Google, Yahoo, MSN etc. Through the search engines you will get the desired traffics.
The website will contain the company profile, what product you sell and other related information which will help people to buy the product from your site. SO website marketing will definitely help to get huge profit. But many people don’t know the right way to do website marketing.
The very first thing you have to do for website marketing is to have an attractive yet a simple to navigate website. Always remember that the website should be user friendly.
If the website is not attractive and tough to navigate then naturally the visitors will not be interested towards your site. The best way to get traffic is getting better search engine ranking. If the search engine ranking is good then automatically you will get good traffic. For good ranking you need to do search engine optimization for the site. Other methods are Pay Per Click, Articles, Blogs, Affiliate Marketing, E-mail Marketing and many others.
Another important thing while doing website marketing is having photo gallery of products. Photos of the product are the best illustrative example of the product. If the look of the product is good then people will naturally get attracted to the product and they can really turn into your customers. So site design is the important part of website marketing.
Another way to make people aware of your product is by offering them the free information about their product. People always like free things. It’s a general tendency. If you distribute your product information in free then people will know about your business and your product. Once the people get aware of the product and get interested they will turn into customers, thus making profit for the company.
These are the best ways to make business from website marketing. IF you can use these suggestions properly then definitely you will gain profit from your online business.
It is always better if you plan these strategies with professional website marketing companies. They will show your more and more innovative ideas. Moreover if the company is a local one then you will get the advantage of supervising their work. For example if your site or company is in Florida then you should always try to get Florida Website Marketing companies.
So we can give another names website marketing i.e. Online Marketing or Online Advertising. This marketing is not different from Direct Marketing. Moreover this marketing also has the same Key Marketing Task.
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Today almost all the businesses are looking to increase their ROI from their website. With that, they are also looking at ways and methods by which they can increase their website traffic and maximize their online presence.
The 5 strategies listed in this article will help you in not only optimizing your website for increasing your customers but also improving the cash flow from your website. The information that is summarized below will help you in getting immediate results for your business.
Strategy 1: Setting Your Goals A website without a goal is like shooting a bullet in the dark. Just as the bullet looks for a target, so do Internet Marketers needs to prioritize their goals as to what they expect from their website. Most of the Internet Marketers have primarily 2 goals in mind:
1. Building quality leads, and 2. Increasing the number of leads.
In order to achieve the above, it is important that your website is crafted in such a way that it can encompass the following:
Attention: Your website should be well designed and contain valuable and informative content that can attract more and more visitors from the search engines.
Interest: Your website should be able to display the advantages of your products and services such that there is an interest in the visitor to know more about your product/service.
Decision: Your website should be able to illustrate to the visitor that by purchasing the respective product/service they would be making a smart decision.
Action: Your website should be able to cut through your competition and ensure that the prospect converts to a customer.
Strategy 2: Conversion Optimization It’s a known fact that nearly 50% of the visitors are lost because they cannot find the product or service they are looking for. If this is true, then where are the visitors going? Are you tracking the conversions that are happening on your website? For example, you had 50 visits today. Out of the 50 that visited, 30 went to the product/service page. Out of that only 10 clicked on the sign up link and finally only 2 paid. This is what needs to be tracked and you should find out where were the points or the pages from where the visitors left and what were the reasons for their exit.
Some points to ponder on: 1. Is my websites’ navigation confusing? 2. Does it display a value proposition that would benefit the visitor 3. Are my headlines able to elicit action? 4. Is my content unique and keyword friendly? 5. Does my website offer a risk free guarantee? 6. Do I have testimonials on every page of my website? 7. Does my website look professional? 8. Does my website have VeriSign certificate?
A well designed website can definitely change the perspective of the visitor and that’s something that you would like to ensure in your website. Once you have succeeded in building a well developed website, your sales will increase, conversion rates will shoot up, customer retention will increase, and finally you will get rid of all that stress.
Strategy 3: Driving Immediate Traffic To Your Website The fastest way by which you can beat the competition with a new website is by first performing AdWords Optimization. With AdWords Optimization, you can immediately beat your competitors and maximize your profits from day one itself. Unfortunately, many internet marketers fail in their initial attempts to either take advantage of this laser targeted traffic generating method or by not monitoring and managing their AdWords campaigns on a regular basis.
The Solution! Identify the client acquisition cost! Let us consider a hypothetical case where the profit made on the sale of a product is $250. Per the data available, a sale is made from 250 visits. Therefore the visitor value is $1.00 for each visitor to book a profit! The best solution would be to bid low and keep a constant track on the metrics and performance of your campaigns. Then tweak them as and when necessary.
Also, create unique advertisements that are focused around your main keywords. These advertisements can then be split tested based on the CTR – click through rate to see which ad is performing better when compared to others.
Strategy 4: SEO – Search Engine Optimization To Improve Your Ranking In order to improve the ranking of your website, you need to ensure that your website is submitted to those sites (Directory Submission Sites, Article Submission Sites, Press Release Sites, Reciprocal Linking sites) that have a good page rank.
Points to note: • Ensure that your website gets a huge number of relevant and quality links than your competitors. • Ensure that the anchor text that is used in your website has the keywords that are present in the content of your web page.
Strategy 5: Testing & Tracking The key to the success of your business lies in maintaining, monitoring, and managing your metrics. The metrics will tell you exactly as to what is converting and what is not.
For example: What amount of sales happened yesterday? Which page of your website converted the most? From which location did the maximum number of visitors come? What is my ROI?
The 5 strategies explained above will surely get you results that you would have never imagined if you implement and execute them correctly.
Farazdak Nasrulla the Founder and CEO of Bellamonte Nash Outsourcing is a young dynamic entrepreneur who brings over nine years of varied industry experience blended with corporate leadership. His experience encompasses SEO, process transition, pre-sales, extensive experience in the end-to-end delivery of outsourced processes having been involved and responsible for transitioning processes.
Search engine optimization is technique that helps in advertising your business online to get customers. With the Business going online the world is rapidly changing with some latest and new advance techniques that is making the businesses surge. A business can adopt many ways that helps it to get popularity. Outsourcing SEO services to India is one such way that helps in making online presence for your. Outsourcing SEO services has become a trend and many businessmen follow it to get more return from their investment. India is one of the most preferred destinations for outsourcing services. It has become the most popular destination for outsourcing services among the others globally. One reason behind this is availability of large technical expertise and innovative, low cost business solutions.
Indian outsourcing SEO services can help both the clients and the service provider. The client can focus on more important business activities while outsourcing the SEO activities to a company that specializes in that work. India has great reputation in providing outsourcing services in the field of information technology. Companies can get business solutions at a nominal rate from India as compared to the other destinations of outsourcing around the world. The professionals here are trained in handling the client’s task efficiently and have experience in handling such work as India has been providing such services for more than a decade now. Here quality of the work is taken highest care as clients hire them for providing the best services. A company desiring to get a high rank in the search engine needs a lot of continues sincere hard work to bring perfection in the business.
Outsourcing SEO services involves lot of activities like maintaining the website uniqueness by providing fresh content and thus keeping it more useful than other competitor’s website. For a business to be successful it is very important to make an effective online presence. A search engine optimization technique helps to bring traffic to your website and so your business gets visibility and popularity. If moving your work to an outsourcing company helps to reduce burden off the owner then why not go for outsourcing? It normally requires huge efforts and finances along with correct business approach to run a business profitably. A business owner should look for outsourcing SEO services from the business aspect considering all its pros and cons. If you want your business to surge ahead in this competitive world then you do need to look for companies that provide outsourcing services at your demand.
Outsourcing SEO services always help you to lessen your workload and you can make business plans and focus on expanding your business. The outsourcing task is handled by people who are skilled and qualified to undertake your task. You might wonder that if s service is cheap then it might not be of good quality .The reason why outsourcing companies from India and other such countries provide low cost solution is due to the fact that labor cost is quite low in the outsourcing countries. There are two types of outsourcing techniques .Either you can outsource your work to an outsourcing company or outsource your work to freelance professional.
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One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.
However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!
Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.
This article will describe the points that you need to keep in mind while writing your article:
Choosing the Right Headline: It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.
Preferred Word Count: A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.
Preferred Software: The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.
Resource Box: This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).
Editing the Master Piece: Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.
Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.
Strategies for building the traffic through the article
This involves submitting your article to the top page rank article submission directories that will publish your article on their website. Create a blog if you don’t have one and post the article there. You can register with Yahoo Groups and post your articles there as well. Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure. Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it. You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot. Use any social media to build awareness around your article. Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.
By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.
, is a global provider offering its customers a full suite of ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc. www.seotrafficspider.com Email: enquiries@seotrafficspider.com
We specialize in Offsite SEO and Onsite SEO to ensure your digital property is growing your business. SEO Traffic Spider comprises of professionals who analyze your website to build it as an authoritative site. They drive laser targeted search engine traffic to your website by increasing the number of qualified visitors, there by improving your positioning and also revenue. Each spider will look at various SEO opportunities that are available and capitalize on it to help in reducing your cost and increasing your efficiency.
Microsoft and Yahoo trade nasty punchlines in the Search Engine Rap Battle. searchenginerapbattle.com There are three separate battles MSN vs Google, Google vs Yahoo, and MSN vs Yahoo. Produced by Beau Lewis, Peter Furia and David Fine. Directed by David Fine. Created by Seedwell. ————— LYRICS: MSN: You aint intellectual, I own all the property your whole board walks, while I win at this monopoly I serve the world. you should ask ya momma cuz Bill Gates might have been your real founding father I’m blowin up, without the VC, Remember it was me who invented the PC Your just an upstart – you think you got smarts? But I’m the V12, you’re just the spare parts Check out the stash – the dirty leg-chaps, You’d think he would be cleaner, with all that Ajax Your styles innappropriate, sites even more so Yahoo Hot Jobs sounds like a porno Yahoo: Your users got questions – Yahoo’s got answers You look like a blue-man group back-up dancer You can’t fly, your design is so heavy, The only hotmail you got is when Ballmer gets sweaty Youre so old and slow, youre behind the times Your stock hasnt gone up since 99 You must wanna get hurt, huh MSN? Your name’s an acronym, for SNM Are you MSN search? Or MSN Live? It takes more than changing your name to survive I’m the best in the West, get it straight, ya see 40 billion couldnt buy you a date with me
