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Posts Tagged ‘Offer’

Get your site noticed and build that traffic!

Posted by admin on May 28th, 2010 903 Comments

Traffic, is one of the magic words on the internet! The number or volume of visitors to your online business website is what ultimately dictates the success or failure of your home based business or online venture.

You can have the best looking website on the internet, offering the most incredible product to your potential customers, but if no one comes to visit then all your design efforts will have been in vain.

Now none of us want that do we? I know I certainly don’t because I want people to see what I have done and to buy what I have to offer! What about you? I am sure you would like nothing more that to have a constant flow of people to your online business website. Here are some proven ways in increasing the volume of users who will visit your site.

Use Overture.

Overture is a subsidiary of Yahoo that offers a powerful keyword suggestion tool that helps you come to find the right keywords. If you are using the right keywords on your website then they will bring in more visitors for your site.

With Overture you type in the words that are related to your online business products or services, and see how many searches were made for those particular entries. The more searches there are, the more you should consider using those keywords in your site.

Submit your site to the many search engines on the web.

We all use search engines when we are looking for information on the internet. Can you imagine what life on the internet would be like without the Search Engines? Doesn’t bear thinking about does it? So you need to harness the power of the search engines to ensure that when people use search engines to determine their destination they have the option of coming to your website!

Know the value of keywords.

Search engine spiders are sent to fetch the keywords embedded in your site, so it would serve you well if your pages are populated with the right keywords you’ve acquired from Overture. So without turning your online business website into page after page simply made up of your keywords you need to ensure that your online business keywords are prevalent throughout your website. The Search Engine Optimisation phrase to cover this is “Keyword Density” and that is such a big subject that it will be covered in a separate article very soon!

Provide quality content.

As I have already suggested simply populating your site with keywords would be useless if done carelessly. Your visitors will be looking for information, and if you don’t give them what they are looking for then they will just leave as quickly as they came. Remember, you want quality visitors, those who have the highest possibility of purchasing what you have to offer. You have to provide good, informative content for them so that they’ll stay. Try to publish articles or special reports on your site, where your keywords are strategically positioned in the body of your content at a density level of at least 2% (2 mentions of the keywords per 100 words of the body).

Promote in online communities.

Get the word out to the wider world by joining forums, mailing lists, discussion boards and similar online places where your target audience is likely to gather. Many people start threads asking for help. Help them by providing answers to their questions and you will start to build your reputation within your field of expertise. More often than not, in online forums you are allowed to have a signature where you can put a link to your online business website and this will certainly bring in some visitors as well.

Create a reason to return

You need to aim at encouraging return visitors to your online business website. You can build your own mailing list to keep in touch with them and offer some promotions or special offers from time to time. Alternatively you could incorporate a forum into your website to provide for a venue for your visitors to come together and discuss certain topics. This would simulate the semblance of a community they could call their own, and they would keep visiting your site to join in the discussions.

Constantly refresh and update your content.

Not only will this win the favour of search engines, but it will also increase the possibility of attracting visitors you once lost.

During the early stages of your online business website’s existence, traffic may come slowly. However, do not be discouraged into giving up. With the techniques shared in this article, you can increase the flow of visitors in due time, resulting in a high level of activity for your online business venture. With a prosperous website comes a prosperous business!

Paul Duxbury owns a number of successful online businesses and has recently launched a site aimed at helping those who have their own online business. This can be found at http://www.web-success.co.uk

Posted in SEO Submission

Website Marketing Lessons From The Nerdiest Websites On The Planet

Posted by admin on May 24th, 2010 1 Comment

Copywriters like me tend to feel superior when we come across a certain type of website.

You know what I mean. Websites that clearly haven’t been touched by anyone remotely familiar with copywriting. Websites that seem put-together by well-meaning, sincere people who never typed “internet marketing” into a search engine, let alone taken a copywriting class.

They open with “Welcome!” They send a message with paragraphs. Not a bullet in site… er, sight.

They don’t get into benefits or offer you a compelling reason to buy. Each sentence begins with “we,” not “you.”

They don’t even show their smiling faces in photos on the home page. In fact, their home page tends to look a little dull and inviting to the experienced eye.

But to the horror of us copywriters, they’re doing well, thank you very much. They’re attracting clients and earning a good living.

How do they get away with it?

Well, maybe know their markets. Their clients have very specific questions when they’re choosing a resource. Their content immediately answers their clients’ top-of-mind questions.

Or maybe they sound friendly and authentic. There is something to be said for the “plain brown wrapper” effect.

And maybe they market offline, so they find clients at face to face networking meetings.

Possibly that’s why their nerdy web sites work so well. But I think the killer difference (a phrase you’d never find on those websites) is this:

They have mind-blowing testimonials.

Real, identifiable people have said, “I hired these services. I got amazing, tangible results. They transformed my health, wealth, life and/or business. Here are my numbers.”eeeeeeeee

So if you want to win the War of the Website Nerds:

(1) Begin collecting testimonials as soon as you meet your very first client -even before you create your website.

It takes awhile to create results and attract the names and claims that will rock your visitors. Once you start collecting results-oriented testimonials, your web site will begin to work for you.

(2) Emphasize results that are most important to your clients when they hire you.

If you’re a warehouse consultant, they need to squeeze more inventory into a smaller space. If you’re a career coach, they want to get well-paying jobs – fast.

Your testimonials and success stories need to demonstrate that you have systems and skills to produce these results, over and over again.

(3) Test 2 or 3 versions of your website.

Let’s face it: These nerdy websites are generating leads, converting visitors and creating a profitable business. But who knows what would happen if you turned a copywriter loose?

The answer: Test and see. Try a simple “this is just me” nerdy version but go head-to-head with a more benefit-oriented style.

Then you can shrug off the well-intentioned copywriters and web designers who say, “That will never work. Too nerdy!” You’ll be taking your website marketing all the way to the bank.

Cathy Goodwin, PhD, is a copywriter, content strategist and author of “Secrets of Websites That Really Attract Clients. She works exclusively with service professionals who want “one compelling website and hold the hype.” Visit
www.copy-cat-copywriting.com

Posted in SEO

Seven Ways To Inccreae Web Site Traffic

Posted by admin on May 22nd, 2010 17 Comments

Internet. Web Site. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find oyal traffic that can provide you with even more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Chris Kameir is the head of San Diego’s SEO Firm, Colizer Inc. His Search Engine Blog can be found at www.kameir.com.

Posted in SEO Submission

Search Engine Lifecycle of a Website (part 2) ? Off-site Optimisation

Posted by admin on May 20th, 2010 114 Comments

So you have created your website and taken time to use key Search Engine Optimisation techniques. The next phases in this life cycle are concerned with the processes you use off-line to maximize the performance of your website. Below is an overview of what you can expect.

Month 4 – Google acknowledged your site. Some traffic and orders come to your site.

In the meantime continue to do the following:

To run a modern site you need to have referrals available

Anytime. To keep an eye on this get a quality logger/tracker.

Change host if your current one does not allow referrers.
Regularly check your linking system to ensure search engine spiders can crawl effectively over your site.
Submit your website details to niche directories for your

keywords.
Find sites that have links pages or who exchange links

Freely. Try to swap links with one fresh site per day. Just send them an e-mail and request a swap. If they refuse don’t worry and don’t give up.
Keep up with writing the content each day. Write topical articles and minimize ‘blog’ type personal stuff. Study the ‘webspeak’ that works with the visitors and develop your writing skills. Write for speed of reading; use text breaks, short sentences, bullet points etc. Remember surfers scan not read.
Avoid gimmicks on your site or anything that appears to be spam or unethical.
When you receive a request for a link, make sure you check out the site. Do not link with a site just for the sake of it. Check them in Google and get their pr value, look for listings in directories, check the topic and site is similar to yours.
Use other ways to advertise your website. Tap into social bookmarking sites, forums and mailing lists. Read as much as you can from the top forums for internet marketing.
Check out keyword suggestion tools for new ideas for fresh content pages.
Do regular web traffic analysis and study your logs. Give search engines what they need to get to your site. In your logs look for the keywords people are using. Found a new word? Build a fresh page around it. Study these logs carefully. Keyword optimization will ensure better conversion rates of visitors to customers.

Months 5 to 12 – Orders trickle in. Google and other SE’s have not featured your site.

Keep up to date with developments in your keyword sector. Find out what the big sites are doing and get ahead of the game. Prepare pages in anticipation of a big site coming out with a new product. Networking is important for the ongoing success of your website. Interact with colleagues in the forums. Your learning accelerates by networking not just reading or lurking around. It can bring you tips, links and will keep you aware of what is new in the internet world.
Be prepared to make notes. If you are aiming to build a page a day, you will need to be inspired and have a way to record that inspiration. Keep a note book of your ideas as they come so that you do not forget them.
You should know what comes next…

Google loves content – quality content. After a year you should have over 400 pages of broad based content with a wide range of keywords. You will be placed well under a good range of keywords, receive more reciprocal links and put your in a good position to start making your site create money for you. You should be seeing around 500 to 2000 referrals per day from search engines. More pages will increase the possibility of more referrals.

Month 19 – Your site has finally begun to feature on page 2 or 3 of the Google listing and other SE’s. Consequently your orders increase.

Continue optimizing your site and you can expect to see your site feature on page 1 of Google’s listings and other search engines for most key phrases and words.

It should be apparent that creating a money making website entails a lot of patience and hard work. If you follow these basic steps and commit to learning and updating your knowledge success will surely follow. Start to check out sites and forums that are available to help you in your endeavour to create an internet business. Have fun and stay positive.

Michiel Van Kets provides articles for Dave Glynn, who owns Searchenginesensation.com. They are part of Atomic Web Solutions and offer professional search engine optimisation (optimization) and web marketing services including pay-per-click campaign setup and management.

Posted in SEO Submission

What Search Engine Optimization Services Do you Need?

Posted by admin on May 19th, 2010 504 Comments

Search engine optimization Services are a vital part of online marketing. As an Internet business owner, one of the most important things that you need to do is get people to surf through your site so that they see what you have to offer and, hopefully, buy your products or services. Since the most common way that Internet surfers use to look for the information on products or services is a search engine, then it is to your advantage to “convince” the search engine that your site is responsive to the needs of the searcher based on the keywords that he enters into it. To do this, you need to optimize your website, either by yourself or through a SEO Consultant who is equipped to provide your site with various search engine optimization services.

What search engine optimization services you will need will really depend on the needs of your website. There are several factors that you need to consider in determining your search engine optimization services requirements, including:

• Level of competition

If you are competing against a relatively small number of businesses, then your search engine optimization services requirements will not be so extensive. However, if your products or services are offered by hundreds of thousands of other Internet-based businesses, then you are going to have to avail of quite a number of search engine optimization services in order to rise above the crowd. This concept is nothing new; even in the brick-and-mortar world, the level of investment and intensity of advertising and promotions is dependent on how many businesses are competing in the marketplace.

• Keyword Popularity and Competition

Search engines operate on keywords, and search engine optimization services focus on these. Search engines utilize automated “spiderbots” that “crawl” through your site to get the keyword statistical data that is the main basis for evaluating its relevance viz. the said keywords. The higher the relevance of your website, the higher in the search engine’s list of keyword-responsive sites it will be. The intensity of search engine optimization services requirements will depend on the level of competition of that keywords that your website is aiming to rank for. For example, if your website is responsive to “book”, your search engine optimization services needs will obviously be more extensive than if your website was responsive to the keyword “supercalifragilisticexpialidocious”.

• Actual utility of your website

If your website is a single product or service website, you will need a lot of search engine optimization services in order to drive as much of your addressable market to your site. Statistically speaking, your relative success rate will more or less remain the same and it will probably be low so the trick is to make it up in volume. For example, if your success rate also known as conversion rate is 5% and only 100 visitors go to your site, then you will probably only get 5 customers. If your break even target is 100 customers, then you will have to convince 2,000 people to visit your site. If, on the other hand, your website offers a variety of products and services, your success rate will probably be higher, which means you need less visitors which, in turn, means your search engine optimization services needs will be less.

What kinds of search engine optimization services are available? There are several, actually, but the most common ones are:

• Homepage optimization

This is one of the most common search engine optimization services available. In this service, the text of your homepage is embedded with the keywords that your website is responsive to. What’s more, the HTML program itself is embedded with keywords in the meta-tag portion, or that area in the program that contains remarks and does not appear in the homepage itself. It is always good to optimize your homepage because this is mostly what the search engine “spiderbot” “sees” when crawling through your website.

• Link popularity analysis

One strategy to optimize your website is to get the links to your site embedded in popular websites so that when visitors go to that site, they also get to see the links to yours and, hopefully, click on them. You can accomplish this in two ways: buy ad space in the popular websites or offer to exchange link space. Either way, you will need to analyze the popularity of the candidate popular website by via link popularity analysis, which is one of the search engine optimization services that SEO firms or individuals offer.

• Website promotion tools

As mentioned earlier, you can promote your site via links to popular websites which, incidentally, rank high in the search engines. These strategies are part of an SEO firm’s website promotion tools and form part and parcel of the search engine optimization services they provide.

The list of search engine optimization services that SEO companies provide changes over time. Remember that your website is not the only one that undergoes optimization, and that there is absolutely only one position for each of the Top 50 ranking for each search engine. Your website may be number one today, but as your competition avails of better search engine optimization services, you may be dislodged tomorrow, so you will always need to search for even better search engine optimization services to regain the top position. SEO companies and individuals themselves will also need to find ways and means to offer better search engine optimization services so that they can continue to justify their existence.

In selecting an SEO consultant, be sure to look at its clients and see how popular they are. It’s the best way for you to find out if their search engine optimization services are effective and if they are constantly improving them.

Moe Tamani is an expert in SEO consulting with the leading US based SEO Company.

Posted in Website Submission

IntelBuilder 2.2 – Complete Social Media Website Platform To Offer Business and Marketing Strategy

Posted by admin on March 5th, 2010 No Comments

AstraZeneca Settles Drug Marketing Lawsuit, Plea Deal Rejected For Possibly Defective Heart Device Maker
The New York Times: AstraZeneca has settled a case and agreed to pay $520 million after federal investigations into its marketing practices for a schizophrenia drug, Seroquel. The announcement came Tuesday from Attorney General Eric Holder. Government officials, including Health and Human Services Secretary Kathleen Sebelius, said the company paid illegal kickbacks to doctors to promote drugs …

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Posted in SEO

Best Search Engine Submission

Posts Tagged ‘Offer’

Get your site noticed and build that traffic!

Website Marketing Lessons From The Nerdiest Websites On The Planet

Seven Ways To Inccreae Web Site Traffic

What Search Engine Optimization Services Do you Need?

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