Article by Bluewhale Webdesign

If your objective is to target the global market, then optimizing your website using SEO Services UK is the solution, so the search engines find you and display you at the top of the search results! Search Engine Optimization UK offered by SEO Company in UK can make you reach your market.

Blue Whale Digital is the best SEO Company in London UK. It is one of the leading SEO Companies in London UK providing extremely helpful and cost effective Search Engine Optimization UK Services like Google Page 1 ranking results, manual quality Link Building, Article writing & submission, Directory Submission Services, Local and Global SEO Ranking Services, Keyword based SEO Services, Cheap SEO UK, Customize SEO Packages, Cheap SEO Services, Internet Marketing, Digital Branding, Email Web Marketing, Google Adwords PPC CPM CPC CPA Management Services, Google Pay per Click Advertising, PPT Video Marketing, Online Ad campaigns, Social Media Marketing Strategy, latest Google Yahoo Bing SEO Tips and Techniques, WordPress Blog SEO and News Content Writing to get your business on top of search engine results through various expert Search Engine Optimization techniques for clients based in UK.

SEO Company UK helps to ensure that a site is accessible to search engines and improves the chances of site being found by search engines through its team dedicated for Search Engine Optimization UK. Therefore having an unoptimized website is pointless also because the search engines may well not find it, therefore there will few visitors to the site, so the site may as well not exist.

We at Blue Whale Web Design Company have a separate team of people who specialize in optimizing a website by Search Engine Optimisation London for search engines and performing the various different tasks required to get the website a good ranking in the results of search engines for the chosen keywords.

If you want your website to come out on top for the chosen keywords we can help you achieve this through Search Engine Optimization London. If you have not yet finalized or don’t know how to select keywords we can assist with this. Just the URL of your website is sufficient for us to tell you the current status of your website in the results of top search engines. SEO London can then propose modifications that can be made to improve its ranking.

SEO stands for Search Engine Optimization and has the highest return in terms of web related marketing investment you can make. Blue Whale SEO Services in UK are available to anyone who wishes to get their website seen in the Search Engines. Search Engine Optimization London helps your website appear above the ranking of all your competitors for specific searches made. You can search engine optimize you website for particular terms and you will move upwards through the search listings for those terms. SEO Company in UK gives your business the visibility you are after and an edge when it comes to internet searches. If you approach the right company they can assist you with internet marketing to ensure that you get the best coverage possible.

With London being one of the largest cities in the UK, it makes sense for the businesses in the city to rely on services in order to keep their business as the top of the search listings when searched for on the internet. Combine this with effective online marketing and you will be able to attract clients and customers to grow. When using an on-site SEO approach, this consists of terms, tags and web site structure to move up the lists in searching. SEO in London is an ongoing process that is forever changing and needs to be maintained to keep up continued success. SEO Companies in UK see this as a great investment in order to build for the future.

When using SEO Services UK for your site, your particular website will become more visible on search engines, and in turn that site will increase the value to your business. Companies who use this method can normally get their website to show on Page 1 of the majority of most search engines for your chosen search terms. Pricing for companies varies depending on requirements and goals and is based on two basic guidelines. It is possible to use Search Engine Optimization by the search term and the goal is to be on Page 1. Then there is the possibility to use Search Engine Optimisation London by annual agreement for a preset group of optimized terms.

A successful marketing strategy is influenced by several factors. The key to the whole process is that search engines try to return the most relevant websites when searches are initiated. Agencies who target these engines can make their website more relevant to search engines by combining site structure, wording, tags, links etc. All of these are factors in the ranking of the site when a search begins. Smaller engines then feed off the larger ones in order to create their own versions of a search. Depending on which engine is being used will determine the order of the results displayed.

Basically SEO London improves the odds or chances of attracting people to the business by providing better search engine performance from your website. Sectors that use the right marketing strategy let their businesses rise and grow. When it comes down to marketing a website for your company or agency needs, there is no doubt that there are benefits of going through an SEO Services UK. The main three advantages of this technique are that it will boost business efforts, is affordable and will increase internet exposure, so it’s well worth making use of an SEO in UK as soon as possible.

Article by Anton Cheranev

Algorithm. A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works, to protect itself both from competitors and from those who wish to spam the search engine.

Back links. These are links to a website from external sources, including other web pages, directories, and advertising.

Banned. When pages are removed from a search engine’s index because the search engine has deemed them to be spamming, or violating one of the search engine’s other rules.

Click-through rate. How many people clicked on a link, as a percentage of the total number of people that saw the link.

Cloaking. The act of serving content to search engine spiders that is different to what normal visitors would see. Search engines will ban you if they find you doing this.

Contextual links. Contextual links are displayed on web pages when the content on the page indicates to an ad server that the page is a good match for specific keywords or phrases.

Conversion rate. The percentage of visitors to a website who buy something.

Cost per click (CPC). A system where an advertiser pays an agreed amount for each click someone makes on a link leading to their website.

Cost per mille (CPM). A system where an advertiser pays an agreed amount for the number of times an ad is seen, regardless of how many people actually click through. The ‘mille’ refers to one thousand viewings of the ad.

Crawler. A component of a search engine that gathers listings by automatically ‘crawling’ the web, following links to understand how pages are connected.

De-listing. This is when pages are removed from a search engine’s index, usually because they haven’t been updated for a long time.

Directories. A type of search engine where listings are gathered by humans, rather than by automated web crawlers.

Doorway page. A web page created in the hope of improving another page’s ranking in a search engine’s listings. Doorway pages don’t give much information to the people viewing them.

Graphical inventory. Banners and other ads that appear depending on the keywords a page contains. This includes pop-ups, browser toolbars and rich media.

Index. The collection of information a search engine has that searchers can query.

Landing page. The web page that a visitor reaches after clicking your search engine listing.

Link popularity. A count of how ‘popular’ a page is based on the number of other pages that link to it.

Link. A link is text that you can click on to go to another website, or another page on the same website.

Listings. The information that appears on a search engine’s results page in response to a search.

Meta-search engine. A search engine that returns listings from two or more other search engines, instead of using its own index.

Meta tags. Tags placed in a web page’s code that pass information to search engine crawlers, browser software and some other applications.

Meta description tag. This meta tag allows pages to provide descriptions to search engines.

Meta keywords tag. Allows authors to add text to a page to help with the search engine ranking process.

Meta robots tag. Allows page authors to keep some web pages from being indexed by search engines. Similar to a robots.txt file.

Natural listings. The listings that search engines do not sell. Instead, sites appear solely because a search engine believes it is important for them to be included, regardless of payment. Note that paid inclusion listings are still treated as natural listings by many search engines.

Outbound links. Links on one website that lead to other websites.

Paid inclusion. An advertising program where pages are guaranteed to be spidered and included in a search engine’s index in exchange for payment.

PPC. Pay-per-click – means the same as cost per click (CPC).

Paid listings. Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs.

Pay-for-performance. A term popularized by some search engines as a synonym for pay-per-click. It stresses to advertisers that they are only paying for ads that “perform” in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money even if no-one clicks on them.

Paid placement. An advertising program where listings appear in response to particular search terms, with higher rankings typically obtained by paying more than other advertisers.

Rank. The order in which web pages are listed in search engine results.

Reciprocal link. A ‘link exchange’ in which two sites link to each other.

Results page. The page that appears after a user enters their search terms.

Robots.txt. A file used to keep web pages from being indexed by search engines.

Search engine. A service designed to allow users to search the web, or another database of information.

Search engine marketing (SEM). Marketing a website using search engines, whether you’re improving your ranking in natural listings, purchasing paid listings or some combination of the two.

Search engine optimization (SEO). Altering a website so that it ranks higher in the search engines.

Search terms. The words a searcher enters into a search engine’s search box.

Shopping search. Shopping search engines allow shoppers to search the web for products and their prices.

Spam. Any search engine marketing method that a search engine decides is detrimental to its efforts to deliver relevant search results.

Spider. See crawler.

Submission. The act of sending a URL to a search engine, for inclusion in its index.

XML feeds. A process in which information about a page is fed to the index without using a crawler, for example using RSS.

The best advice is to follow a good search engine promotion system. Keep track of when you submit your sites and how soon they’re indexed — checking once a week is sufficient.

Ranking systems can be confusing and there are often complex factors involved, but you do not need to be an expert in the field to achieve top results. Take a chance – after all, you have nothing to lose.

Many thanks to Danny Sullivan, Kevin Lee, Ikonya Nginyo, and all the other volunteers who contributed.

Article by Harish Singh Bisht

Visha Consultants is search engine specialist offering SEO Services of web site to build up your corporate identity, increasing your product presence across the world and make to stay ahead of your competition. Visha Consultants is an international SEO firm to share the power of information and advantage of knowledge by offering right web site promotion strategy to give you the best returns. Visha Consultants is a pioneer in the field of search engine marketing. Our SEO Services Team has literally years of experience planning and executing Search Engine Optimization, website placement, and Pay Per Click Management campaigns. Visha Consultants applies different kind of marketing strategies to create more quality traffic to a web site, depending on the requirements the strategy is chosen, which fits best to achieve the goal. Visha Consultants first analyzes the current traffic of a web site and develops a strategy how this can be improved if traffic is lacking or the wrong target group is reached. Visha Consultants is a professional SEO Company with a determined focus on complete range of SEO, SEM and PPC services. Our clients are situated world wide. Our SEO Marketing & SEO Link Building Services are tailored to each major search engine (Google, Yahoo & MSN) to systematically improve your organic search engine positioning.

Visha Consultants is your source for comprehensive and reliable SEM (Search Engine Marketing) information online. Visha Consultants provides expert SEO consulting & optimization services to spearhead your next internet marketing campaign. Our search engine optimization (SEO), internet marketing, website promotion, pay per click & SEO services entirely focus to drive the potential traffic on the website and online business brand building.More than 60% people use search engines to locate the services and products they need. The Seo services of Visha Consultants will ensure high visibility of your website. We provide the entire range of IT solutions that will put your website on the top on search engine result pages.

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Article by Henry24 jackson

Seo or Lookup Motor Optimization is the name offered to the process of making sure that an internet-internet site is viewed and listed by research engines this kind of as Google and Yahoo.

Research engines are in the business of making an attempt to display customers the most appropriate web sites for the phrases they have entered. The web page owners want their internet site to be prominently put in listings to attract visitors. In buy to go about producing your web page a results within this framework it is important to entirely fully grasp all the elements at perform.

Foundation Principle.

The world-wide-web is huge, so vast that supporting folks to navigate it is huge organization. Google is the king of search engines, followed by Yahoo. Optimization for Google is the main issue for site owners given that at present it is supplying the greatest provider to users and therefore is the most extensively utilized engine.

A superior lookup engine which delivers acceptable, exact outcomes serves the user’s want very best. When an user sits down to uncover sites they enter keywords and phrases into a lookup engine. If the lookup engine can’t set the very best and most pertinent, beneficial internet sites on its front web page listings in response to a query then the consumer, who is in this case the purchaser of the research engine business, will be let down. If the search motor returns unrelated, low top quality or rip-off web-sites then that research motor will not gain an user base.

It’s crucial to fully grasp that this romance involving the research engine organization and the consumer tends to make your web site the prospective merchandise that can be element of this equation. Quite a few men and women believe of a lookup engine as a service for them to achieve the person and by reaching that user they assume they have a buyer. By reversing the emphasis away from the purchaser employing a provider to get an item, in that buy, quite a few people cripple their Search engine optimization marketing campaign prior to they even start off it.

It is the romantic relationship amongst search motor and person that you hope to enter into. This approach is a two fold one you need to have to have a website that is practical to people and the search engines need to be in a position to see and accurately interpret the web page.

Appeal to Users.

Internet people want to form in important words and phrases and be offered with relevant, quickly loading, material wealthy web-sites. They do not want to take a look at an unappealing mishmash of pages that are using just about every trick readily available to get ranked remarkably. Research engines know this and they are regularly obtaining greater at separating out the best quality web-sites.

Google runs on an algorithm which assesses your site’s usefulness to probable website visitors. Whilst quite a few folks invest time and money hoping to leap the listing queue and trick Google into giving their site a top rated ranking these individuals fall short to recognize that Google anticipate and head off this behaviour.

Even if an individual is profitable in fooling search engines for an although the algorithms will sooner or later circumvent the practice and sign-up the use of such methods as indicating that the web page in query is deceptive or of minimal excellent. For this motive it is much better to stick to Search engine marketing techniques accepted and encouraged by lookup engines and to stay away from people which they discourage.

Users want quality and to make sure you site visitors this is what you ought to give them. Make your site attraction strongly to your target viewers, make a website that is simple to navigate and recognize. Fill it with excellent, appropriate and often updated content material. Make your site an authority in its area.

Be Visible to Research Engines.

After you have created an excellent site and after you have your target audience in thoughts you are ready to embark on the process of producing positive the lookup engines can find and correctly signify your site. This will make sure that your internet site has optimum visibility and that it is listed as near to the prime of search engines exhibited effects as feasible.

A person essential component of optimizing your site for lookup engines is key phrases and phrases. An user types these into a lookup engine and you hope to emerge in the listings, preferably on the 1st web page and as in the vicinity of to the top as possible. Your opening paragraph is frequently supplying additional weighting than the relaxation of the text on the page so make sure that the 1st two hundred and fifty phrases of your text on every web page has at least a person event of your key phrases.

It is crucial to know which keywords and phrases use to your website. Instead of assigning the key phrases which you on your own favour to describe the content request examination teams how they would classify it and which words and phrases they would affiliate with it. There is no point in setting up your Search engine optimisation for an “option clothing” web site if people think about it to be a “gothic clothes” web site.

The net does not get the job done in the exact same way as speech with approximations and individual interpretations. Customers enter definite keywords and lookup engines return sites that their algorithms deem appropriate. If you signpost inappropriately or incorrectly then you will not be reaching your total potential goal audience.

It’s vital to reiterate at this stage that obvious pondering is all critical. It is considerably better to do study before you get started utilizing. When you know what keywords match your internet site you are then ready to go about optimizing your web page for those words.

Do this by which includes keyword phrases and phrases in the composed content of your site, (words in graphics and flash content will not be recognised by research engines). Never around use the phrases, by executing so you decrease the top quality of your internet site. Something deceptive or roundabout these kinds of as such as blocks of search phrases built invisible by matching the color to the qualifications has the possible to injury your listing.

The other main factor in Search engine optimisation is again links. Ahead of Google most research engines merely counted keyword phrases in buy to ascertain how substantial up a web site was detailed. Google leads the area where by search engines are involved simply because they launched the idea of listing internet sites centered on how useful they ended up to an user and not just counting keyword phrases. A large component of this assessment issues what other internet sites on the website link to yours.

Whilst a substantial amount of again hyperlinks is desirable excellent is the more crucial aspect of the equation. Your time and cash is substantially superior invested in getting inbound links from very well highly regarded, respectable web-sites which will have a large affect on your ranking than making an attempt to get as quite a few as humanly doable.

If you adopt the latter program you operate the danger of irritating webmasters with website link requests and so damaging your reputation. Also sites which engage in mass website link trade typically sooner or later finish up linking with negative neighbourhoods on the world wide web and potentially harmful their rankings. Take your time to create excellent back inbound links and you will be rewarded with significant visibility in research engine listings.

These are the basic concepts of search engine optimization the nature of how web sites match into the partnership between users and lookup engines and how to kick commence your climb by way of the listing. Now that you understand these details you are ready to examine the finer points and strategies of Search engine optimisation.

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Search engine optimization is a process that elevates a website in the results of search through a certain search engine. This is done by altering the keywords or HTML codes in a website to make it match what the search engine is looking for. There are several search engine optimizers that can improve the ranking of a website.

Site analysis is one of the first search engine optimizers put to use. This is done to see what steps need to be taken to improve its ranking in the search engine results. Some of the areas that are analyzed are common everyday things like layout, font, design, colors and background. Others are more technical like the links, meta-tags, HTML codes, browser compatibility, website load times and site statistics. Keyword research is a big part of search engine optimizations.

It is the keywords that have the biggest impact on where a website will show up on a search engine. The right keyword will have a big impact on search engine optimization and is one of the best optimizers that can be used toward reaching that goal.

Copywriting is an often-overlooked aspect. Developers are often focused on the keywords and coding that works internally in a search engine to find a website. They often overlook the basic concepts of ease of use and design that get a user to come back to the website. Also, the more that the same keywords are used in the development of the site, the higher it will appear in a search result.

Another search engine optimization method is to improve the website load time. Search engines will push websites that take too long to load further down on the results listing, even if they match the keywords and other code requirements. Website creators also need to consider the compatibility between the website and the different browsers that are available today. The more universally compatible a site is, the more likely it is to be viewed by more people.

Article by Shourya Ray Chaudhuri

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Article by Brian Foley

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What is SEO or Search Engine Optimization? It’s a question on minds of many people. I am sure most of you have heard of search engine optimization, how important it is, and how it can effect the success or failure of your blog. Some of you may know it very well and some might not. You keep hearing about it, but are clueless, and have no idea what Search Engine Optimization actually is. And obviously if you don’t even know what SEO is, how can you implement it to better your blog? Of course you can’t! In order to take advantage of SEO, you must understand what it is and how it works. Here is an easy to understand explanation of what search engine optimization is.

Search Engine Optimization is one of the most important factors of any successful blog/website. Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

We all know that the Search engines keep their methods and ranking algorithms secret, and for good reasons. It helps them to get credit for finding the most valuable search-results, while deterring spam pages from clogging those results.

Many factors are considered by search engines while ranking the listings. These factors will change from time to time depending on circumstances. Algorithms can differ so widely that a web page that ranks #1 in a particular search engine could rank #200 in another search engine.

When you build your blog or website, one of the first things we are advised to do is to submit our blog/site to search engines. Although you can skip this process by building backlinks using a well established site. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It may take a few days or even few weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site, but it’s well worth it. Remember your references on your resume? Well Consider this as if your references (which happen to be very well-known and trusted) are calling the new employer telling you are good and are who you say you are.

Search engine optimization requires a lot of knowledge and continuously hard work. There are many different things you can do to optimize your blog for search engines, and there are many different ideas and methods floating around regarding SEO. But, one thing is for sure, search engine optimization is a never ending process. To stay on top, you have to be constantly adapting and working on your blog/site’s SEO. The moment you stop working on it, your competition is going to push you aside and take your place. Although its a lot of hard work and its time consuming, search engine optimization is well worth the effort.

About the author: Satrap is the founder and author of controversial blog, blogstash.com. A blog full of great how-tos and information about making money online. Visit blogstash today to get your share of this valuable information and learn different ways to make money online.

Every website owner wants good business from their website, they wish to generate more exposure and more revenue with minimum effort being put in at search engine optimization.

Yes! It certainly is an ideal situation but you could get into problems in promoting your website on internet, if it’s not ethical promotion.

To make sure your SEO campaign is successful, there are certain rules you need to follow on.

Following rules might help you to get on the top SERP.

SEO or search engine optimization is a process of structuring a web page to be found and indexed by the search engines. A website owner should consider search engine optimization to get their website listed at the top of search engines. However, you must know Google search engine algorithm. You need to know the search engine algorithm rules to work your Search Engine Optimization better. There are many factors to be considered for successful search engine optimization. However, some of the golden SEO rules are as follows:

With the following of ethical SEO strategies, your promotion can be sustainable and long lasting making your website rankings at search engines longer. Lets give you a peek into some of the strategies: – Use Common Sense, not Algorithms.

a) Search engine friendly website design
b) No duplicate content- Offer Quality Content, Products and Services
c) Using Relevant, Keyword-Rich Meta Tags
d) Sitemap
e) Search engines submissions
f) Directory submissions
g) Press Releases
h) Link development
i) Article Writing and Submissions
j) U tube vedio submiisions
k) Making Your Website Easy to Navigate

Always Follow an Ethical SEO Technique

An Ethical SEO Technique can only bring your website amongst the top ten ranks. Often, some search engine ranks are obtained using an unethical approach. You must know that an
unethical or black SEO as it is called will rather bring your website result down than up.

Black hat SEO often breaks the search engine rules and regulations. You can see Google and other search engines ban the websites that use this unethical practice.
So, follow the search engine algorithm to get search engine rankings

Relevant Inbound Link

A quality and quantity inbound link can help you win over the search engine’s attention. By building links with other websites, you can actually lay a path for your visitors towards your website. Relevant link building can help you possess high page rank and enhance your
website value according to Google or other major search engines.

Keyword Selection

The right researched keyword can get you the potential customers. The keyword selection is the most important part in the search engine optimization process. Only the right keyword
will help maximize your ROI. It is the keyword or phrases that most people search in the search engine for a particular service or product.

Meta Data

For optimal search engine optimization, the Meta tags on each web page should be unique. You must include a brief title and a more detailed description that is relevant to the website content. The description tag must include a call to action in order to entice web users to
click your listing on the search engine.

Content

Content is always a king and this is true for a guaranteed search engine optimization. You must write your website unique content according to the SEO content writing technique. Other

than making the content readable for the audiences, you must make it original and make it keyword rich content. Keyword rich content will help in the link building process and other websites will naturally link your website.

Author is CEO of An ISO 9001-2000 certified Web Hosting company Delhi,Mumbai offering domain names,web spaces and engaged in search engine optimisation and submission with confirmed ranking. Anand saini is a successful SEO expert, author and specialists in search engine
marketing. Highly respected as a source of search engine optimization advice, Anand has had articles published around the world.. Visit his website http://www.webcraft.in to read more

articles on SEO. Know about lot of free tools to help link building, get back links, boost traffic and ranking of your website. Permission to reprint this article is granted if the
article is reproduced in its entirety, without modification, including the bio information.

Please include a hyper link to http://www.webcraft.in
http://www.anandsaini.com

AdWords: The popular paid-advertising system run by Google.

AdSense: A program where a webmaster gives Google permission to display AdWords advertising on his or her site for a percentage of click-through charges.

Algorithm: An operational programming rule that determines how a search engine indexes content and displays the results to its users. Search engines use various algorithms to sort and rank documents.

Anchor Text: The text used to phrase a link. For example: Click Here – the blue text is the “anchor text”.

Back Links: The links that point to your site/page from another website.

Black Hat SEO: Any optimization tactic that causes a site to rank more highly than its content would otherwise justify, or any changes made specifically for search engines that don’t improve the user’s experience of the site. In other words, optimizations that are against search engine guidelines. If you step too far over the mark, your site may be penalized or even removed from the index.

Blacklist: Lists of search engine spammers that either search engines or vigilante users compile, which may be used to ban those spammers from search engines or to users compile, which may be used to ban those spammers from search engines or to boycott them.

Body Text: The meaty visible text content that appears in the body of a website.

Content: The information contained in a document.

Cost Per Click (CPC): The cost incurred or price paid for a click-through to your landing page.

Crawler: see Spider.

Database: A database is a storage area for information. In reference to search engines, databases are measured by the number of websites listed on that particular search engine. A database is a collection of information organized in such a way that a computer program can quickly select desired pieces of data.

Directory: Directories are very much like search engines except they often use live human editors to review and catalog websites submitted to their databases.
Domain Name: The digital address of a website as expressed in hypertext transfer protocol code, also known as the URL.

Document: A unique web-file of any type being examined by Google.

Exact Match: A type of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that the term “tennis ball” will only match ads or search listings that contain the exact term “tennis ball”.

Flash: Vector graphics-based animation software that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animation navigation.

Google Bombing: Making a page rank well for a specific search query by having multiple links point at it with the keywords in the anchor text.

Googlebot: The given name of Google’s search spider. It collects documents from the web to build a searchable index for the Google search engine.

HTML (Hypertext Markup Language): The programming language used for creation of web content and displaying it in a formatted manner.

Host Server: The computer where a website resides and is made available via the web. Generally host servers are associated with Internet Service Providers.

Hyperlinks: See Links.

Image: An image is a graphic used in a website. Not every image is a picture. Images can include photos, buttons, banners, and other non-text elements.

Impressions: The number of times your search ad is searched by users on search engines.

Index: The term describing a search engines database where it stores textual content from every web page that its spider visits.

Inlinks: See Backlinks.

Internal Links: A hypertext link that points to another page within the same website.

Keyword: A word that a search engine user will input into a search engine to find a relevant web page.
Keyword Density: The number of times a given keyword appears on a webpage.

Keyword Phrase: A search comprising of two or more keywords that a search engine user will input into a search engine to find a relevant web page.

Keyword Research: Determining the words and phrases that people will search when looking for something, then compiling them into a list for use on web pages.

Landing Page: This iss the page that appears when someone clicks on an ad or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Link: Text or graphics that, when clicked on, take the Internet user to another web page or document on the web. Links generally appear as coloured underlined text however they might also be triggered by images or Flash etc.
Link Building: Requesting links from webmasters of other sites for the purpose of increasing your “link popularity” and/or “Page Rank.”

Link Popularity: A measure of how many other websites link to your website.

Meta Tags: Found in the source code (or invisible background) of each web page. Meta tags are sets of instructions and/or identifiers for search engine spiders to read which describe the content that is included on your web page. Search engines use Meta Tags only in part when calculating your web site’s ultimate placement. There are two commonly used meta tags, the description and the keyword tags.
Optimization: The process of making your website or web page search engine friendly.

PageRank: A score assigned by Google (0-10) which estimates the importance of web document content and the content of all associated documents.

Pay-per-Click (PPC): A type of web advertising which allows bids for ad placements. Bids are most often measured as an amount per click-through, or each time a user visits a website, the bid amount is extracted from the bidder’s account.

Query: A keyword, or phrase inquiry submitted into a search engine.

Rankings: Order of placement of a web document or web site on search engine results pages.

Reciprocal Linking: The practice of trading links between websites.

Robot: Another name for a spider. Also referred to as ‘bots’.

Search: The act of looking for information using a search engine.

SERP: Acronym: Search Engine Results Page.

SEO: Acronym: Search Engine Optimization. The process of altering a document or website in order to improve search rankings of that document. SEO tends to focus on the organic (natural) or free listings.

SEM: Acronym: Search Engine Marketing. Where SEO tends to refer to a process performed for benefit in organic rankings, SEM tends to focus on paid aspects of search advertising.

Site Map: A set of text links used to direct human visitors or search engine spiders through the site.

Spam: Most commonly associated with the act of sending unsolicited email, but in the context of search engine optimization, spamming refers to using disreputable tactics to achieve high search engine rankings.

Spider: (Also know as a bot, robot or crawler) A tool used by search engines to view and rank websites submitted to its search engine. Spiders are electronic robots programmed and used by search engines to find web documents and record information about web documents.
Title Tag: The title appears in the bar across the very top of your search browser window, (usually the blue bar where the minimize/maximize buttons are also placed). This is also the text that appears as the header/active link on search engine results pages.

Traffic: A term measuring the number of users who visit a document or website.
URL: Acronym: Uniform Resource Locator, also known as web address / Domain Name.

Web Page: A single document contained in a traditional defined document format and found on the web.
Web Site: A collection of web pages or other content assembled to form a unique entity and housed at the same basic URL.

Web: A network of servers linked together using common protocols. The World Wide Web has become a vast repository of human information and has also provided its billions of users with the instant ability to communicate with other users via networks established using common protocols.