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But only because it is a time tested strategy and undoubted way to promote your website that you need to use SEO (Search Engine Optimization) techniques to promote your website. Let us now see the correlation of SEO to various web performance criteria.
• SEO and Web traffic
• SEO and Keyword performance
• SEO and Page Rank
• SEO and Site Popularity
SEO and Web traffic
SEO plays a critical role in generating web traffic. By means of various SEO techniques like keyword optimization, Back link generation, and article submission the website gets indexed and crawled by Google efficiently. For this case it is not only Google but other potential search engines like yahoo, AltaVista, MSN and so on. Once the web site appears prominently in the web search engines there is automatic flow of decent traffic to the web site. Thus SEO plays a key role in generating web traffic.
SEO and Keyword performance
Even though our site may provide sufficient data for a specific heading, unless we use SEO keywords the traffic flow for the web page will be mediocre. This is because each search engine indexes a web page based on keyword incidence. Unless we use the high performance keywords provided by Search engines we are unable to secure the targeted traffic to the web site. Thus SEO plays a vital role in Keyword performance.
SEO and Page Rank
Page rank is the rank provided for a web page by various search engines. The page rank of a web site is decided by these search engines by using complex algorithms. These algorithms validate various factors like back links for the web page, amount of traffic generated by the web site, and quality of the web site. Different SEO practices like reciprocal link exchange, back link submission, site submission in directories, generate a great potential for the web site performance. In turn these SEO activities help in receiving a good page rank for the web site. So it is obvious that SEO enhances the page rank of web site.
SEO and Site Popularity
The visibility and performance of a web site also depends on the SEO strategies employed by the website. By means of SEO techniques like directory submission, the site gets listed in popular directories. If these directories are of high page rank and high traffic performance there is a certain possibility that the visibility and performance of the sites submitted in these directories are also enhanced. Consequently this helps in increasing the site popularity. Thus SEO plays an essential role in uplifting the web site popularity and performance.
With the above article discussions we are able to see the inevitable role of SEO in enhancing the performance of a website. Thus it could be aptly concluded that SEO is an excellent strategy to promote a web site performance. You may visit this excellent site that gives very interesting and informative details about SEO strategies.
Not because every site does it! Not because every webmaster likes it! Not because it is spoken about very frequently! But only because it is a time tested strategy and undoubted way to promote your website that you need to use SEO (Search Engine Optimization) techniques to promote your website. Let us now see the correlation of SEO to various web performance criteria. • SEO and Web traffic • SEO and Keyword performance • SEO and Page Rank • SEO and Site Popularity SEO and Web traffic SEO plays a critical role in generating web traffic. By means of various SEO techniques like keyword optimization, Back link generation, and article submission the website gets indexed and crawled by Google efficiently. For this case it is not only Google but other potential search engines like yahoo, AltaVista, MSN and so on. Once the web site appears prominently in the web search engines there is automatic flow of decent traffic to the web site. Thus SEO plays a key role in generating web traffic. SEO and Keyword performance Even though our site may provide sufficient data for a specific heading, unless we use SEO keywords the traffic flow for the web page will be mediocre. This is because each search engine indexes a web page based on keyword incidence. Unless we use the high performance keywords provided by Search engines we are unable to secure the targeted traffic to the web site. Thus SEO plays a vital role in Keyword performance. SEO and Page Rank Page rank is the rank provided for a web page by various search engines. The page rank of a web site is decided by these search engines by using complex algorithms. These algorithms validate various factors like back links for the web page, amount of traffic generated by the web site, and quality of the web site. Different SEO practices like reciprocal link exchange, back link submission, site submission in directories, generate a great potential for the web site performance. In turn these SEO activities help in receiving a good page rank for the web site. So it is obvious that SEO enhances the page rank of web site. SEO and Site Popularity The visibility and performance of a web site also depends on the SEO strategies employed by the website. By means of SEO techniques like directory submission, the site gets listed in popular directories. If these directories are of high page rank and high traffic performance there is a certain possibility that the visibility and performance of the sites submitted in these directories are also enhanced. Consequently this helps in increasing the site popularity. Thus SEO plays an essential role in uplifting the web site popularity and performance. With the above article discussions we are able to see the inevitable role of SEO in enhancing the performance of a website. Thus it could be aptly concluded that SEO is an excellent strategy to promote a web site performance. You may visit this excellent site www.ezseoforu.com that gives very interesting and informative details about SEO strategies.
Author has close to three years of SEO experience. View his site at http://www.ezseoforu.com.
There are a lot of business owners who opt for search engine optimization in hope to benefit through this online marketing channel. Most of them sign up with companies offering them fixed SEO packages which is great however it is probably the biggest mistake they are making.
Research has shown that in most SEO campaigns you are overpaying because at least for the first few months there is hardly any traffic. Then once you start receiving traffic its like drops of water. Its only after a period of 6-8 months that you start receiving substantial traffic. But soon you find out that the traffic is more of auto bots and junk which is useless. Assuming that you are on a USD 500 per month campaign which seems to be a basic one offered, you have already wasted USD 4000 to generate around 10-15 odd sales. Is it worth it?
It is high time you rose above the SEO packages that are supposed to be created as link building campaigns and not concentrated on results. On the contrary how would you feel if you were offered an option where you would only have to pay for performance.
Yes, pay for performance SEO is the next thing in the online marketing world. There are various parameters on which this can be decided but that will at least give you the satisfaction that you are paying only for the work done. If the SEO company can deliver 100 people to your site great, it means that you can at least expect some leads which you can be satisfied to pay for. In order to avoid frauds you can always have a Google analytics set up.
The various valid pay per performance SEO parameters can be as follows:
1. You can opt to pay for rise in SE rankings. Your provider can give you benchmarks and project goals and as and when the ranks are achieved you can pay the pre-decided amount, this might not be possible for all keywords as some of them are just too competitive. You cannot expect the provider to wait for a year before you finally pay them.
2. You can decide to opt for pay for performance SEO for traffic. In this arrangement you can assign a payment for the amount of visits to your site. Also assume that there will be around 10% visits that will be more or less junk and the rest can be taken into account. You can calculate an amount and pay accordingly.
3. Alexa rank or the number of links can be other parameters as well.
Now, the issue that most SEO providers face here is the non payment by clients after the month is over hence there can be minimal deposits that you would have to pay but that is still better than what you might end up with a SEO package deal. Also since white hat SEO cannot generate results in the first month there can be a minimal set up fee of something like USD 100-150 that a provider might charge. This means that including a deposit you can expect an expense of around USD 400 for the first month but after that you are absolutely safe.
Also all professional companies want to maintain their reputation so you can be sure that your deposit will be safe as well.
is an online marketing company that now offers as well. You can always ask for a free SEO quote or opt for a free month of SEO consultancy.
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Have you heard about the term web directory? This is a kind of catalogue which maintains all the information and links about different websites. A proper web directory will make a classification of the websites based on the topics they deal with, and then put them under categories. The categories will be further sub-divided into sub categories. Some of the directories will allow the site owners to submit website without paying any money. There will be others which will need the reciprocal link and they will be paid links.
When you submit websites to directories, you need to follow a few guidelines. The websites should be submitted in proper categories. Think of the theme of your website and choose the appropriate category. Take a good look at the directory and find out about the suitable categories. If they do not contain the relevant categories which correspond to the theme of the website, you may think of other options. Check the other essentials like page rank, the option of back links of the directory. All this will help you to decide whether the directory that you have chosen is suitable for you or not.
Before website submission, you can find out whether the directory is new or not. If it is cached, look for the date when it was cached. You can also check the status of the other sites which have been submitted to the directory. The directory should use the search engine optimization techniques which ensure that the websites listed under the directory will get maximum exposure. Before selecting the directory, you should also note the past performance of the directory. When you submit the URL, it will be reviewed by the editor of the directory.
The editor will look at the details and find out if the website is proper in terms of content, category and description. SEO experts should follow the guidelines provided by the editors of the directory and incorporate the details within the site. Directory submission is no mean task, and you will have to note the details before you submit the site. You must understand one thing. Directory submission will lead to increase in web traffic. This helps in promoting your business and sales. With directory submission, you can be ensured of another thing. This will help in increasing the popularity of instances and back links to the site.
If you submit website to a directory, this will also increase the popularity link. This is actually a method to calculate the quality and also the quantity of links which appear on the site. When the search engines think of the rankings of the site, they will also evaluate the importance of links. And the links may be either inward or outward. There are some directories which are edited by humans which mean that they will strive to incorporate credible information. They will be compiled by subject, quality and the websites will be positioned under suitable categories. In case of directory submission, you will have a number of advantages. The website will be indexed properly, they will obtain a higher amount of click through traffic and they will have a good ranking in the search engines.
The writer works for submitinme.com which offers and
Every online business seeks to be visible to as many search engines and visitors as possible in order to draw more traffic which would mean more business. One of the strategies used for drawing traffic to your site can be attaching inbound links to it and this can best be done by registering with a web directory.
A web directory is usually a platform on the Internet which provides information and a catalogue of different websites by classifying websites based on topics, categories and subcategories. Submissions of websites into directories in most cases are free; however some might need payments and reciprocal links. With this listing, search engines will generally consider your website more important and will rank it higher as there will be many other links to your site.
The more links you have on your website, the more users will visit your site as they will click on the incoming links which will direct them to your site, paying high dividends and ensuring wider search engine coverage.
Web are very popular as they help in earning quality back links from other websites. Manual website directory submission is the best option to optimize a new website and if done effectively it can significantly boost traffic to your site.
However, there are certain guidelines and rules to be followed for directory submission.
1. Submit the site in the right category according to the theme of your website. 2. Check whether the directory has the appropriate category and sub-category required for site’ business needs. 3. Check the page rank of the directory, the back links to it and the date on which it was cached and the status of other sites submitted to it. 4. Does the directory use optimized search techniques? What is its past performance like?
Once you submit your site, it is reviewed by an editor who determines if the submission is appropriate in terms of category, content and descriptions of the directory.
The three benefits of are: Higher positions in the search engine rankings, getting your website indexed and increase in traffic. Post directory submission you need not submit your site to any search engine, instead they will find your site. However make sure that you follow the correct procedure for website submission in directories as else they might be rejected. For that however you need to comprehend why directory submissions are rejected?
1. Your site does not fit the directory’s topic. 2. There is invalid description of your website’s content. 3. The site is incomplete or under construction. 4. Your site has broken links or broken pictures. 5. It is not in the language that the directory supports. Thus, it takes longer to load and the customers get confused. 6. Your site is loaded with advertisements and every page of your site opens on a new window and have excessive pop ups. 7. Any pornographic content, language or photos on your site will cause your site to be rejected from the directory.
Thus, it is necessary that you follow the rules and then it will be very easy to get your site submitted to a directory and this strategy will get you higher rankings and more profit.
The writer works for submitinme.com which offers and .
It appears that to become a high successful affiliate marketing entrepreneur, running multiple streams of affiliate marketing income is the best way. In this article, you will learn how to combine the affiliate marketing strategies such as pay per click advertising, search engine optimization, and article marketing, to maximize profits online through multiple sources of income.
Obviously, running multiple streams of affiliate marketing income is totally a great idea to grow your affiliate commission and online business. With those multiple sources of affiliate marketing income, you are running multiple affiliate marketing strategies at the same time. Also, you will maximize your profits online with those many affiliate marketing strategies. In this article, you will discover and learn basic steps to run multiple streams of affiliate marketing income.
With those steps, it is easier for you to run your own affiliate marketing business and build your own multiple streams of affiliate marketing income. You will leverage those simple steps and learn how to maximize your affiliate commission below.
Affiliate Marketing Income #1: Discover High Performance Keywords.
The first step is to discover high performance keywords for your affiliate marketing business online. With those high performance keywords, you will ensure that you can maximize your profits online and earn huge of affiliate commission. To discover the high performance keywords, you can use pay per click (PPC) search engine to test and find out which keywords are super-profitable and high performance for your business. Without testing systematically, it is difficult to identify which keywords are super-profitable and valuable for your home based affiliate marketing business.
Affiliate Marketing Income #2: Write Quality Relevancy Content with High Performance Keywords.
The next step for running success multiple streams of affiliate marketing income is to write quality relevancy content with those high performance keywords. You have to build your own original related to your market based on those high performance keywords. The highest recommendation is to focus on your reader’s mind and the proper of writing.
Affiliate Marketing Income #3: Build Your Website Ranking Based on Your Content.
The next step is to upload your content given from previous step on your website. You have to optimize your web page with those high performance keywords as well. It means you must include those high performance keywords into your web page and content for your affiliate website. Also, there are many search engine optimization techniques on the internet to help you to build your website ranking in search engines.
Affiliate Marketing Income #4: Consolidate Your Content into Your Own Article.
The article marketing is one of the most effective affiliate marketing strategies to drive quality relevancy traffic to your affiliate website. All you have to do is to consolidate your content into the articles. You have to focus on writing, article layout, article structure and article formats. With those stuffs, it is easier for you to maximize the profits through your articles. Additionally, submitting your articles to other article directories is a good idea to build up your reputation and creditability. Also, it will help you drive more quality traffic to your affiliate website.
Affiliate Marketing Income #5: Post Your Articles into Your Blog.
To run the multiple streams of affiliate marketing income, building your own blog with those same articles from previous step is a great idea. However, you have to customize those articles for your own blog. There is a different point between post messages in the blog and article. You have to put more your personality and be more personalised into your blog. For blogging online, you have to build up the relationship with your readers. That’s why you have to be more personalised and socialised, rather than writing the articles.
Affiliate Marketing Income #6: Include Your Articles into Your Newsletter.
Providing newsletter strategies has proven that it is very powerful to drive more traffic to your affiliate website. Thus, to run multiple streams of affiliate marketing income, newsletter is one of the best strategies you should not forget. You can include your articles from the above step into your newsletter.
Affiliate Marketing Income #7: Participant in Forum through Your Articles.
Many studies reveal that participating in forums through your articles will help you boost skyrocket affiliate commission and grow your affiliate marketing business. The highest recommendation is to use this strategy properly, rather than trying to sell your affiliate products in the community. You have to share and exchange the ideas and information related to your affiliate products among other people in the forums. That is the best way to maximize the power of forums and articles together!
Affiliate Marketing Income #8: Place Online Classified Ads.
The last step to run multiple streams of affiliate marketing income with multiple affiliate marketing strategies is to place online classified ads. With the content and high performance keywords from above steps, you can conduct your own online classified ads. The best approach to maximize profits from classified ads is to include properly your high performance keywords and benefits into your ads.
Final thoughts, it is important for affiliate marketing entrepreneurs to run multiple streams of affiliate marketing income. In this article, you have learnt how to combine several affiliate marketing strategies, like pay per click online advertising, search engine optimization, article marketing, blogging online marketing and email marketing, to run multiple streams of affiliate marketing income. The real key to your success for multiple streams of income is your creativity. You have to combine those affiliate marketing strategies together to maximize your profits.
to discover advanced affiliate marketing strategies and how to combine those strategies to maximize profits online, particularly pay per click online advertising. You will learn how to run the right successful multiple affiliate marketing strategies for your income. You will have the golden opportunities to exchange and discuss with the successful affiliate marketing entrepreneurs who can earn $5,000 a day. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.
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Read more valuable articles, news and up-to-date information about home based affiliate business at: . You will discover a wealthy of informative about how to start, build, run and grow your home based affiliate business.
*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.
Siripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable affiliate marketing business. His website, , provides a wealth of informative articles and resources on everything you’ll ever need to know about affiliate marketing business. Grab free special reports at: .
Companies often approach Mediarun with a problem. How we go about solving that problem is what got us to where we are today. If you have read through our site, you will notice there are no references to packages or off the shelf solutions whatsoever. This is because we approach each campaign or project in a bespoke fashion.
Our clients often ask us the question “what is the best way to divide a budget between paid search, organic and social media/online PR?” The answer will always be related to the end objective, the nature of the site in question, the budget available and the competitive environment.
Let’s consider a few examples –
Scenario 1 – A brand new site/domain, with little search engine credibility or ranking history. The key objective is to drive sales in the short term while building a sustainable source of organic traffic moving forward.
Scenario 2 – A long established site, with good credibility, search engine ranking history driving high volumes of organic traffic, but poor usability is resulting in low conversion ratios. The key objective moving forward is to increase revenues.
Scenario 3 – A new site launching a new product/proposition that few target consumers will be aware of. The objective is to get people interested in the proposition, drive registrations on the site while also generating ad revenue.
Obviously it would not make sense to approach the above problems in the same way. We are passionate about what we do and try to squeeze the most out of every budget through a blend of robust technical capability and marketing creativity. At Mediarun companies who approach in dull formulaic ways amuse us.
Mediarun is a full service specialising in performance based (SEO) solutions, , Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.
Today almost all the businesses are looking to increase their ROI from their website. With that, they are also looking at ways and methods by which they can increase their website traffic and maximize their online presence.
The 5 strategies listed in this article will help you in not only optimizing your website for increasing your customers but also improving the cash flow from your website. The information that is summarized below will help you in getting immediate results for your business.
Strategy 1: Setting Your Goals A website without a goal is like shooting a bullet in the dark. Just as the bullet looks for a target, so do Internet Marketers needs to prioritize their goals as to what they expect from their website. Most of the Internet Marketers have primarily 2 goals in mind:
1. Building quality leads, and 2. Increasing the number of leads.
In order to achieve the above, it is important that your website is crafted in such a way that it can encompass the following:
Attention: Your website should be well designed and contain valuable and informative content that can attract more and more visitors from the search engines.
Interest: Your website should be able to display the advantages of your products and services such that there is an interest in the visitor to know more about your product/service.
Decision: Your website should be able to illustrate to the visitor that by purchasing the respective product/service they would be making a smart decision.
Action: Your website should be able to cut through your competition and ensure that the prospect converts to a customer.
Strategy 2: Conversion Optimization It’s a known fact that nearly 50% of the visitors are lost because they cannot find the product or service they are looking for. If this is true, then where are the visitors going? Are you tracking the conversions that are happening on your website? For example, you had 50 visits today. Out of the 50 that visited, 30 went to the product/service page. Out of that only 10 clicked on the sign up link and finally only 2 paid. This is what needs to be tracked and you should find out where were the points or the pages from where the visitors left and what were the reasons for their exit.
Some points to ponder on: 1. Is my websites’ navigation confusing? 2. Does it display a value proposition that would benefit the visitor 3. Are my headlines able to elicit action? 4. Is my content unique and keyword friendly? 5. Does my website offer a risk free guarantee? 6. Do I have testimonials on every page of my website? 7. Does my website look professional? 8. Does my website have VeriSign certificate?
A well designed website can definitely change the perspective of the visitor and that’s something that you would like to ensure in your website. Once you have succeeded in building a well developed website, your sales will increase, conversion rates will shoot up, customer retention will increase, and finally you will get rid of all that stress.
Strategy 3: Driving Immediate Traffic To Your Website The fastest way by which you can beat the competition with a new website is by first performing AdWords Optimization. With AdWords Optimization, you can immediately beat your competitors and maximize your profits from day one itself. Unfortunately, many internet marketers fail in their initial attempts to either take advantage of this laser targeted traffic generating method or by not monitoring and managing their AdWords campaigns on a regular basis.
The Solution! Identify the client acquisition cost! Let us consider a hypothetical case where the profit made on the sale of a product is $250. Per the data available, a sale is made from 250 visits. Therefore the visitor value is $1.00 for each visitor to book a profit! The best solution would be to bid low and keep a constant track on the metrics and performance of your campaigns. Then tweak them as and when necessary.
Also, create unique advertisements that are focused around your main keywords. These advertisements can then be split tested based on the CTR – click through rate to see which ad is performing better when compared to others.
Strategy 4: SEO – Search Engine Optimization To Improve Your Ranking In order to improve the ranking of your website, you need to ensure that your website is submitted to those sites (Directory Submission Sites, Article Submission Sites, Press Release Sites, Reciprocal Linking sites) that have a good page rank.
Points to note: • Ensure that your website gets a huge number of relevant and quality links than your competitors. • Ensure that the anchor text that is used in your website has the keywords that are present in the content of your web page.
Strategy 5: Testing & Tracking The key to the success of your business lies in maintaining, monitoring, and managing your metrics. The metrics will tell you exactly as to what is converting and what is not.
For example: What amount of sales happened yesterday? Which page of your website converted the most? From which location did the maximum number of visitors come? What is my ROI?
The 5 strategies explained above will surely get you results that you would have never imagined if you implement and execute them correctly.
Farazdak Nasrulla the Founder and CEO of Bellamonte Nash Outsourcing is a young dynamic entrepreneur who brings over nine years of varied industry experience blended with corporate leadership. His experience encompasses SEO, process transition, pre-sales, extensive experience in the end-to-end delivery of outsourced processes having been involved and responsible for transitioning processes.
One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.
However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!
Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.
This article will describe the points that you need to keep in mind while writing your article:
Choosing the Right Headline: It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.
Preferred Word Count: A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.
Preferred Software: The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.
Resource Box: This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).
Editing the Master Piece: Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.
Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.
Strategies for building the traffic through the article
This involves submitting your article to the top page rank article submission directories that will publish your article on their website. Create a blog if you don’t have one and post the article there. You can register with Yahoo Groups and post your articles there as well. Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure. Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it. You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot. Use any social media to build awareness around your article. Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.
By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.
, is a global provider offering its customers a full suite of ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
www.seotrafficspider.com
Email: enquiries@seotrafficspider.com
We specialize in Offsite SEO and Onsite SEO to ensure your digital property is growing your business. SEO Traffic Spider comprises of professionals who analyze your website to build it as an authoritative site. They drive laser targeted search engine traffic to your website by increasing the number of qualified visitors, there by improving your positioning and also revenue. Each spider will look at various SEO opportunities that are available and capitalize on it to help in reducing your cost and increasing your efficiency.
There are man things money can buy; such as the services of a good . However there are some things which not only transcend the power of money but also dilute the impact of the services that have already been undertaken. These are the inherent constrains in a website that are overlooked at the time of developed as design agencies do not always keep in mind your plans when developing a website. This results in unwarranted disputes and numerous delays always resulting in additional costs. These can be easily overcome if at the time of developed a few factors are kept in mind.
Typically there are 2 kinds of websites that we come across regularly. Static website that are developed in HTML and Dynamic website that are a lot more complex and use data bases and server side scripting languages to display results. Optimisation of static website is relatively straightforward where through the FTP most SEO can be implemented. The trouble comes with dynamic websites where often the facilities do not exist to make the basic changes.
As part of most (SEO) strategies the following are a list of activities that are routinely carried out.
Meta tag optimisation Addition of static content to dynamic pages Optimisation of internal links Conversion of dynamic URL’s to static URL’s Modification of site maps Meta tag optimisation There are 3 key parts to Meta tags. These Meta title, Meta description and Meta keywords. In many websites these are dynamically generated based on certain pre-defined rules where the information is picked up from certain parts of a page. Although their relevance has been consistently debated there is no denying that having well optimised and relevant Meta tags are part of best practices and can also influence your click through ratios. The design agency should provide the facility where, depending your SEO strategy you should be able to easily overwrite the dynamic Meta tags making them as relevant as possible.
Addition of static content to dynamic pages With a large number of e-commerce websites there are enough tools that provide cleaver facility to mange products, cross selling and other functionality. As most of these pages are dynamically generated many of these do not really exist. Hence most searches will result in either the home pages or top level pages appearing on search results which can loose a lot of your visitors. The website should have the provision where the products can be dynamically generated but at the same time have content that is static.
Optimisation of internal links While most focus on developing backlinks from external websites, one of the most effective search engine optimisation (SEO) techniques is to effectively interlink pages within your website. If you see a Wikipedia page it is full of anchor texts that link to relevant content within the website. A website’s content management should have the functionality where content can be easily hyperlinked.
URL modification Dynamic websites often have URL that have long query strings consisting on numerous characters that mean very little to user and even less to search engines. There are tools available that can be installed on the server such as mod_rewrite ISAPI-rewrite depending on the servers that you are using. These can dramatically alter the long complicated ulr’s into addresses that are meaningful giving a boost to your SEO rankings and user experience.
Modification of Sitemaps Each successful website evolves overtime in its technology, products and marketing strategy. With the growth comes a colossal amount of information which at times gets lost in the website or otherwise looses a user. A site map is a blueprint of website which should allow the webmaster to dynamically keep it up to date with the growing demands of the website There are many website that maintain it diligently during the initial states only to overlook it when other things take priority.
By equipping your website with the functionality to make the above changes, you will be giving your SEO agency the best possible chances for collaborating with the web design agency and in implementing changes.
Mediarun is a full service specialising in performance based (SEO) solutions, , Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.
