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How to Get Your Business Off the Ground With Online Website Marketing

Posted by admin on June 29th, 2010 1,766 Comments

Many people think that getting a website on the internet is an automatic ticket to fame, increased traffic and three-fold increase in sales figures. Alas, if they only knew that they are only at the bottom rung of a rather long ladder. Getting your business online is different from creating a website. To get your business online, you have to market it appropriately. You have to take certain definite steps towards attracting dedicated traffic which will in turn get converted into a huge customer base. Then you can truly say that you have arrived!

The first step in online website marketing is to get the word out. People must know that your website exists. If you already have a brick and mortar shop, then the best way to start publicizing your website is to let your regular customers know that they can simply shop online. Your regular customers will be delighted, particularly if you give them an added incentive like a free gift or a small discount. You may enhance your online presence through ads in your local papers, word of mouth and yellow page listings.

However, if your goal is to reach out to a global customer base, then, you have to get into online website marketing in a more serious manner. One of the options is to make use of the services of online marketing firms. These firms have the expertise to provide complete business solutions to small businesses. They are experts in Search Engine Optimization techniques. Thus, they will incorporate code into your website that will help you claw your way up in search engine rankings. These firms will also go a step further and link your website with the important search engines, so your web presence will become conspicuous. In short, they will place you somewhere at the top of search engine listings. But they are pricey.

If you do not want to use the services of a firm, you could do a large part of website marketing by yourself. The first thing to remember is to let your viewers know what your business is about. A well laid out website is the best way to do this. Good design, cutting edge technology and helpful tools will help you attract customers.

The next step is to woo search engines so they peg you on top of their listings. There are many ways you can do this, but each of these steps requires persistence. Do not expect online website marketing to yield immediate results.

To attract search engines, your code must be search engine optimized:

* Include title and meta tags in your pages.

* Link your pages well.

* Use descriptions when you insert images.

* Use a sitemap because search engines love sitemaps.

* Update your content every few days because fresh content attracts search engines.

The next important tool in your kit is social media networking. This is nothing but logging on to Blogs and discussion forums related to your website, and posting on them. This way, you attract the notice of prospective customers, who will follow your link back to your website. Also, build and maintain relationships with products and companies that are associated with your products. They will link to you and you can return the favor. Use video and audio effectively on sites like YouTube where millions of people come. Do everything to build your network online.

Making money through your website is possible when you get involved in effective online website marketing. Just check out your best competitors and find out what they are doing. Duplicate it with some extra effort and you could easily become #1 in your niche!

Online Website Marketing – With OnlyBusiness.com you can get both a high-quality, professional business website design which sits as a stand-alone web entity, and also become part of a greater, business-focused network, where their businesses and brands enjoy ongoing promotion and exposure.

Posted in SEO

Regular Search Engine Submission May Damage Your Website

Posted by admin on June 12th, 2010 113 Comments

Whilst trying to develop your website, the chances are you have seen many advertisements for bulk, search engine submission software or services. It takes time for all of the pages of a website to become indexed by the major search engines, which is why many companies have cashed in on automated website submission services. The truth is, however, that using an automated search engine submission service is never a good idea. The best you can expect is to have your website indexed in about the same time as if you let the search engines crawl it naturally or submitted it yourself to the major three. The worst that you can expect is for your website to get blacklisted and waste a lot of money.

The three major search engines Google, Yahoo, and MSN, are where the great majority of your search engine traffic will come from. Most other search engines are merely portals that use the results of these three search engines. The remaining few that have their own unique results will only bring in a fraction of your traffic, if any. Submitting to the big three is fast and easy, there is no need to pay for the service or purchase bulk submission software, especially when you cannot be assured that your website will be accurately submitted, if at all.

Regular monthly submissions to search engines will be ignored and your website may be blocked

One of the pitfalls of using an automated website submission service for regular, repeat submissions, is that they will most likely be ignored by the search engines. Most search engines, including the major three, require websites to be hand submitted and verified by requiring a code to be entered that cannot be read by a software program, before a submission will be accepted. This means that your website cannot be submitted to the big three by an automated program, only to a few lesser engines that won’t bring in much traffic.

You may also run the risk of getting your website temporarily blocked with automated search engine submission services. Services that promise regular monthly submissions may get your website banned from search engines that view these frequent submissions as spam. If this happens it can be detrimental to your website and your business.

The best way to get your website indexed by search engines is to submit it yourself to the major three, Google, Yahoo, and MSN. They each have a link from their home page, making it easy for website owners to add their website themselves.

Alternatively consider using a reputable and reliable search engine submission expert who will successfully submit your website manually to a wide range of search engines.

 

Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.


Visit our website for further information on Search Engine Submission or to discover how search engines rate your website, request our Free Website Analysis Report.

Posted in Site SEO

SEO Traffic Spider | Strategies That Speak Results in SEO

Posted by admin on June 10th, 2010 No Comments

Today almost all the businesses are looking to increase their ROI from their website. With that, they are also looking at ways and methods by which they can increase their website traffic and maximize their online presence.

The 5 strategies listed in this article will help you in not only optimizing your website for increasing your customers but also improving the cash flow from your website. The information that is summarized below will help you in getting immediate results for your business.

Strategy 1: Setting Your Goals
A website without a goal is like shooting a bullet in the dark. Just as the bullet looks for a target, so do Internet Marketers needs to prioritize their goals as to what they expect from their website. Most of the Internet Marketers have primarily 2 goals in mind:

1. Building quality leads, and
2. Increasing the number of leads.

In order to achieve the above, it is important that your website is crafted in such a way that it can encompass the following:

Attention: Your website should be well designed and contain valuable and informative content that can attract more and more visitors from the search engines.

Interest: Your website should be able to display the advantages of your products and services such that there is an interest in the visitor to know more about your product/service.

Decision: Your website should be able to illustrate to the visitor that by purchasing the respective product/service they would be making a smart decision.

Action: Your website should be able to cut through your competition and ensure that the prospect converts to a customer.

Strategy 2: Conversion Optimization
It’s a known fact that nearly 50% of the visitors are lost because they cannot find the product or service they are looking for. If this is true, then where are the visitors going? Are you tracking the conversions that are happening on your website? For example, you had 50 visits today. Out of the 50 that visited, 30 went to the product/service page. Out of that only 10 clicked on the sign up link and finally only 2 paid. This is what needs to be tracked and you should find out where were the points or the pages from where the visitors left and what were the reasons for their exit.

Some points to ponder on:
1. Is my websites’ navigation confusing?
2. Does it display a value proposition that would benefit the visitor
3. Are my headlines able to elicit action?
4. Is my content unique and keyword friendly?
5. Does my website offer a risk free guarantee?
6. Do I have testimonials on every page of my website?
7. Does my website look professional?
8. Does my website have VeriSign certificate?

A well designed website can definitely change the perspective of the visitor and that’s something that you would like to ensure in your website. Once you have succeeded in building a well developed website, your sales will increase, conversion rates will shoot up, customer retention will increase, and finally you will get rid of all that stress.

Strategy 3: Driving Immediate Traffic To Your Website
The fastest way by which you can beat the competition with a new website is by first performing AdWords Optimization. With AdWords Optimization, you can immediately beat your competitors and maximize your profits from day one itself. Unfortunately, many internet marketers fail in their initial attempts to either take advantage of this laser targeted traffic generating method or by not monitoring and managing their AdWords campaigns on a regular basis.

The Solution!
Identify the client acquisition cost! Let us consider a hypothetical case where the profit made on the sale of a product is $250. Per the data available, a sale is made from 250 visits. Therefore the visitor value is $1.00 for each visitor to book a profit! The best solution would be to bid low and keep a constant track on the metrics and performance of your campaigns.  Then tweak them as and when necessary.

Also, create unique advertisements that are focused around your main keywords. These advertisements can then be split tested based on the CTR – click through rate to see which ad is performing better when compared to others.

Strategy 4: SEO – Search Engine Optimization To Improve Your Ranking
In order to improve the ranking of your website, you need to ensure that your website is submitted to those sites (Directory Submission Sites, Article Submission Sites, Press Release Sites, Reciprocal Linking sites) that have a good page rank.

Points to note:
• Ensure that your website gets a huge number of relevant and quality links than your competitors.
• Ensure that the anchor text that is used in your website has the keywords that are present in the content of your web page.

Strategy 5: Testing & Tracking
The key to the success of your business lies in maintaining, monitoring, and managing your metrics. The metrics will tell you exactly as to what is converting and what is not.

For example:
What amount of sales happened yesterday?
Which page of your website converted the most?
From which location did the maximum number of visitors come?
What is my ROI?

The 5 strategies explained above will surely get you results that you would have never imagined if you implement and execute them correctly.

Farazdak Nasrulla the Founder and CEO of Bellamonte Nash Outsourcing is a young dynamic entrepreneur who brings over nine years of varied industry experience blended with corporate leadership. His experience encompasses SEO, process transition, pre-sales, extensive experience in the end-to-end delivery of outsourced processes having been involved and responsible for transitioning processes.


URL: www.seotrafficspider.com

Email: enquiries@seotrafficspider.com

Posted in Search Engine

SEO Tactics Revealed

Posted by admin on June 9th, 2010 566 Comments

Though there are many different theories out there regarding what makes the best SEO technique, when it comes to some issues that will work against your SEO efforts, there are some issues where everyone agrees. Among these, the most prominent are:

· Not having a web page title

· Using too many graphics, images, or flash animation on a given web page

· Having a menu system that is prohibitively complex

It is extremely important that every web page on your site has a title. Without providing a

descriptive title that is search engine optimization with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows.

To make sure that you’re doing your best on that level, make certain that each web page on your

site has its own unique title that is specific to its content. Try to make sure that it includes the

primary keyword for that page, to ensure proper SEO for search engine spiders.

By using too many graphics, images, or flash animation, you may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your

website. Their spiders crawl through your site looking for text, keywords, and other indications

of purpose.

They cannot, however, understand images or flash animations, nor will they ever understand their appeal. Therefore, though images are great ways to add appeal to your visitor’s adding too much to any given web page, you’re decreasing the value of your search engine optimization.

To reduce this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page. You can also help your website by adding alt tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that

actually shows up on the page.

The menu system of your website is the key to being able to properly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems.

For example, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be capable of properly navigating the site. Certainly, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do.

For proper search engine optimization, a simple textual link is your best option as it is the

easiest for a search engine spider to understand. It makes your site much more likely to be seen in full by the spider, and therefore receive the best indexing and ranking results.

Furthermore, the majority of the time, an extremely complicated menu system can quickly be replicated and implemented using textual links and CSS. This will make an enormous difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then make sure that you at least

provide a site map that is readily available via a text link from the home page. This site map

should use text to clearly link to every one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages by way of the site map.

Refraining from working against your own SEO efforts due to simple errors, and will enjoy

much larger amounts of traffic to your website.

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Jack has committed to providing relatively basic SEO Information. Please view SEO Resources to learn how to receive a free e-book and explore the 500 Dollar Internet Marketing Industry.

Regards…

Posted in Search Engine

Website Marketing Strategies, Discover Innovative Ways To Boost Traffic To Your Website

Posted by admin on May 30th, 2010 2,224 Comments

Website Marketing Strategies should be a constantly evolving component of your total marketing campaign. If it is traffic that you want, and lots of it, your site must be search engine optimized. At the very least this is a foundational step. Without this step you would be well behind the starting gates.


If you choose a campaign that focuses primarily on search engine optimization, you may end up pulling your hair out of your head. You will continually be chasing search engine changes. In addition, you will also find yourself constantly making daily website changes in order to stay current with the search engines. As soon as you institute any changes the search engines move the goal posts. It would be like a cat chasing its tail.


Most people in the world are not Internet users. The vast majority of people who you want to reach do not have access to the World Wide Web. It does not matter how well you optimize your web site, they will never find it.


Did you know that quite a few Internet Marketers make most of their sales offline? They sell their books, CDROMs and related material at seminars, workshops and conferences. Indeed, for many Internet Marketers these offline sales represent the bulk of their income.


This tells us that offline promotion could be more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that does not mean that you will reach the vast majority of people who could buy your product or use your information.


This was confirmed recently by one study that showed that most people go to an Internet address after having read it in a newspaper or magazine. Some were even given the address by a friend or colleague or heard it being mentioned by someone speaking at a meeting or on television. It seems that significant numbers of people who get to your web site do so having heard the address somewhere outside of the Internet.


You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this by writing articles for use in regular offline publications newspapers, magazines. Always include your address in the article and you will get millions of people to notice your website address.


Moreover, speak at every opportunity you get. Make presentations to business clubs, chambers of commerce, local societies, you name it. Every time you speak, announce your web site address. All of these website marketing strategies should be incorporated into your marketing campaign.


Although these are two great ways of gaining offline publicity for your website, try not to neglect business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines have been to you.

Website Marketing Strategies is what we do. You will find fantastic ideas to help you start and manage your internet business. Are you ready for the next level? Then lets go now. Just follow this link: Website Marketing Strategies.

Posted in SEO

Search Engine Lifecycle of a Website (part 2) ? Off-site Optimisation

Posted by admin on May 20th, 2010 114 Comments

So you have created your website and taken time to use key Search Engine Optimisation techniques. The next phases in this life cycle are concerned with the processes you use off-line to maximize the performance of your website. Below is an overview of what you can expect.

Month 4 – Google acknowledged your site. Some traffic and orders come to your site.

In the meantime continue to do the following:

To run a modern site you need to have referrals available

Anytime. To keep an eye on this get a quality logger/tracker.

Change host if your current one does not allow referrers.
Regularly check your linking system to ensure search engine spiders can crawl effectively over your site.
Submit your website details to niche directories for your

keywords.
Find sites that have links pages or who exchange links

Freely. Try to swap links with one fresh site per day. Just send them an e-mail and request a swap. If they refuse don’t worry and don’t give up.
Keep up with writing the content each day. Write topical articles and minimize ‘blog’ type personal stuff. Study the ‘webspeak’ that works with the visitors and develop your writing skills. Write for speed of reading; use text breaks, short sentences, bullet points etc. Remember surfers scan not read.
Avoid gimmicks on your site or anything that appears to be spam or unethical.
When you receive a request for a link, make sure you check out the site. Do not link with a site just for the sake of it. Check them in Google and get their pr value, look for listings in directories, check the topic and site is similar to yours.
Use other ways to advertise your website. Tap into social bookmarking sites, forums and mailing lists. Read as much as you can from the top forums for internet marketing.
Check out keyword suggestion tools for new ideas for fresh content pages.
Do regular web traffic analysis and study your logs. Give search engines what they need to get to your site. In your logs look for the keywords people are using. Found a new word? Build a fresh page around it. Study these logs carefully. Keyword optimization will ensure better conversion rates of visitors to customers.

Months 5 to 12 – Orders trickle in. Google and other SE’s have not featured your site.

Keep up to date with developments in your keyword sector. Find out what the big sites are doing and get ahead of the game. Prepare pages in anticipation of a big site coming out with a new product. Networking is important for the ongoing success of your website. Interact with colleagues in the forums. Your learning accelerates by networking not just reading or lurking around. It can bring you tips, links and will keep you aware of what is new in the internet world.
Be prepared to make notes. If you are aiming to build a page a day, you will need to be inspired and have a way to record that inspiration. Keep a note book of your ideas as they come so that you do not forget them.
You should know what comes next…

Google loves content – quality content. After a year you should have over 400 pages of broad based content with a wide range of keywords. You will be placed well under a good range of keywords, receive more reciprocal links and put your in a good position to start making your site create money for you. You should be seeing around 500 to 2000 referrals per day from search engines. More pages will increase the possibility of more referrals.

Month 19 – Your site has finally begun to feature on page 2 or 3 of the Google listing and other SE’s. Consequently your orders increase.

Continue optimizing your site and you can expect to see your site feature on page 1 of Google’s listings and other search engines for most key phrases and words.

It should be apparent that creating a money making website entails a lot of patience and hard work. If you follow these basic steps and commit to learning and updating your knowledge success will surely follow. Start to check out sites and forums that are available to help you in your endeavour to create an internet business. Have fun and stay positive.

Michiel Van Kets provides articles for Dave Glynn, who owns Searchenginesensation.com. They are part of Atomic Web Solutions and offer professional search engine optimisation (optimization) and web marketing services including pay-per-click campaign setup and management.

Posted in SEO Submission

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