Article marketing can reward you with a number of significant benefits. If done properly, it can generate monthly income for your online business. It can bring in loads of traffic. And it can improve the Page Rank of your site. But, if you just write one or two articles a week, you will not accomplish any of these goals. You have to write at least four to five articles a week (one a day would be better and three a day would be best) and you have to submit your articles to the best article submission sites.
What do I mean by the best articles submission sites? For the most part, these are the largest article directories, and usually include sites with a Page Rank of four and above. It does you little good to submit your articles to a site that gets little traffic.
That is why it is important to track your articles and check on the number of page views that your articles are getting once a month. If the article directory allows you to check your article stats, do so. Using that feature, you can determine the number of page views your articles are getting. If your articles are receiving few, if any, page views, stop submitting to them and submit to another.
If the article directory does not have an option to check your stats, a good stat counter can supply you with that information if you are linking your articles to your website (and you should be).
In addition to submitting your articles to the best article submission sites, you should also submit them to a number of directories that are related to your niche. Normally, these sites will attract people that are actively looking for information on a particular subject. If you are promoting a product or your website, this is a very good place to submit articles to generate interested prospects.
So, in closing, do not submit articles to the very small or new directories. Submit them where it will benefit you most. Send them to the best article submission sites. That way, if the articles are well written. You know that you will get your fair share of page views.
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Directories are search engines powered by human beings. Human editors compile all the listings that directories have. Directories consist of a collection of categories into which links are separated. Categories can have sub-categories to make the division of links more specific.
Sites started popping up where you could pay for a program that would automatically submit to thousands of sites for you or you could pay a monthly fee and they would do it for you. The quality of these various services and programs is mixed. Sites of low quality, illegal materials, inappropriate content and those submitting multiple or spam my submissions will not be included in our directory. Please don’t waste your time or ours.
Publish your own blog with easy to use tools. Share your favorites with friends. Publishers can select articles to publish on their websites, in newsletters or ezines.
Search engine friendly article submission directory. Search and see what comes up on the Internet. Search engines value links from quality web directories because it means that your site has been checked and selected by a human being. But not all web directories are equal, and you want to be careful when submitting your site to not just throw good money after bad links.
Submitting your articles to different article directories can contribute to your site’s maximum exposure. Heedfulness is necessary in choosing the best article directories to submit to, that’s if you are doing the manual submission. Submit only one URL a day (no more than five). Force-feeding your URL’s will only get them not listed or even banned. Submit and share some of your own original content. This article blender is filled with letters and words and out comes a delicious blend of smooth, quality articles.
Submit your original quality articles, and submit often! The WWW is FULL of people craving, needing fresh reading materials. Submitting 2 pieces is like submitting 22 and so on. Please pay attention that approx 1/2 of the total number of visitors of our directory are coming via the translated articles and thus you get better exposure with us!
Google scores me well, yahoo really bad. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
The first is to create massive back-links to web pages in order to increase their position on search engine results pages. The second is to attract targeted visitors to your website. Over time, this will help drive traffic to your web site and increase your link popularity. Getting started on Article Creek is easy and you can begin publishing your articles online immediately. How many links they accept or where they accept them. Do something different, useful, funny, and sexy in your niche and people will link to it naturally.
Incorporating various search engine optimization strategies within the article like, using keywords, keywords phrases etc. Only if the article has been optimized to meet the requirements of the search engine can it be found on Google . Also use the keywords effectively on the page content. Right keyword and optimized keyword specific content is the key for better search engine ranking.
It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get tons of traffic to your site. You can then buy the keywords that are likely to convert into sales. When you are able to be smart about your marketing, it stops becoming an expense and starts becoming a cost of sale. It does you absolutely no good to be number one for a keyword phrase that nobody every uses in a search.
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A web directory is basically a virtual platform in the internet that contains links and information on the different websites under different categories. Ideally, a web directory categorizes the websites in different classes and then divides them further in to the subcategories. However, there are different directories and they have different policies as well. Some of them are free while some charges for the website submission.
Now, if you are thinking about the directory submission, you must be aware of the different guidelines about the process. First of all, you have to make the submission in the most appropriate category and subcategory in the directory. They will never a submission made in the wrong category.
So, before you submit website, you have to make sure that the directory has the relevant category in it. The best possibility is that the directory focuses completely on the topic. However, there are certain things that you should check along with that. First of all, check out the ranking of the directory in the search list. At the same time, check out the back links, instances and other things of the directory. Well, if the directory is new, check out whether and when the site is cached. Also, have a look at the status of the other sites submitted here. In short, take a survey of what you can expect from the directory.
When you submit your website in the directory, it is checked by the human editors. The editors decide whether the submission is appropriate regarding the content, description and category. So, the SEO experts must keep in mind the instruction of the editors and the reviews of others while doing the directory submission.
Now, if you are wondering why you should do all these hassles, the proper website submission in the effective directories can double your traffic, the most important thing for the successful running of any website. When your site is enlisted in the directories, it not only helps in the search engine optimization, it also helps in getting direct traffic as well. For, these directories are quite popular among the users as they are easy to navigate and they have very rich resources.
However, the greatest benefit of the directory submission is that you get popularity links and these links are great both in quality and quantity. When you submit your website in the directories, there is no need to submit it in the search engine. For, they will appear automatically in the search list. This is why many experts give it the highest priority.
Another great advantage of the directory submission is that you get valuable links through it. These links are crucial as they are much valued by the search engines. In fact, they are a major way through which the search engines detect the relevance of your site. Thanks to the directories, you will get a number of inbound links to your site from the relevant sites.
However, submitting in the directories is a tricky task and you may need professional help in this regard.
The writer works for submitinme.com which offers and
One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines. What is a search engine? The first to step to understanding how search engines work is to understand what a search engine is. The simplest explanation is that search engine is a tool for finding things online. There are many different types of search engines but they can be put into two major categories…
Human-Powered Directories The first “search engines” were not actually search engines as we think of them today, but searchable directories of websites organized by hierarchical categories. A site is added to a directory when the website owner fills out a submission form on the directory’s website requesting their site be included in the directory and include their website’s title, description, URL (web address), and category. A moderator later reviews the site and if it meets the directory’s criteria a listing for that site is added or activated. The original Yahoo was originally a human-powered directory, and directories like Open Directory Project continue on today.
The downside of the human-powered search engine is that it only includes websites that have been submitted to it, which means you may not find what you’re looking for especially if it’s a new web page. The other downside from the directories’ point of view is that reviewing every site submitted is very labor-intensive and costly. I know because my company’s “search engine”, , like almost all church/Christian “search engines”, is a human-powered directory.
Crawler/Spider-Powered Search Engines The next generation of search engines has programs which actively seek out new sites and read them into their indexes. These programs are called crawlers, spiders, robots, or bots. All of largest and most popular search engines today are of this type, including Google, Yahoo, MSN, and Ask.
The rest of this article is focused on how these crawler/spider-powered search engines work because more than 99% of searches are done on this type of search engine.
The Crawler As mentioned above, the first part of a search engine is the crawler (AKA spider, robot, and bot). The crawler reads pages into the search engine raw database of every page the search engine crawler has read. Some important things to know about crawlers…
1) Search bots periodically reread every web page in their database. Why does this matter?
• You don’t have to do anything when you change your site. If your site is already listed in a search engine and you make changes to your website, search engines will eventually update their information. • You do have to be patient. The frequency of re-crawling varies depending on the search engine, the importance of your site (as determined by the search engines), and how often you update it. It could take a day or it could take more than a week.
2) Search bots follow links on the pages that have already been crawled in order to find new pages. Why does this matter?
• If you add a new page to your website or create a new website, it’s important to add a link to it on a web page that is already in the search engines. • If a web page that is already in the search engines has a link to your new page or new website, you do not need to submit a request to the search engines to crawl the new page or website, though it may still be worth doing just to be sure your website will be found quickly.
3) Some search engines have forms you can submit to request a website be crawled. Why does this matter?
• If you have a new website and no sites link to it, search bots will not be able to find it. In this case, submitting a form to the search engine requesting your site be listed or indexed can get it into search engines. • Because human-powered directories do not have search bots/crawlers, to be listed in them you must submit a request form.
The Ranking Algorithm Some time after a web page has been crawled by the search bot or crawler, the search engine then processes or indexes the page to determine what search words and phrases the page is relevant to as well as how relevant that page is compared with other web pages for those phrases. During this processing the search engine looks at many different factors including how many times each word and phrase occurs on the page, which words are in headings or bold, the domain name of the site, filename of the page, the pages that link to the page, and many more.
Exactly which factors a search engine looks at and how they’re weighted is called the search engine’s search ranking algorithm. It’s like the search engine’s “secret sauce.” Each search engine’s algorithm is different and each is a heavily guarded secret.
Why does this matter?
• There is time between when your site is crawled (or recrawled) and when it is processed or indexed. So, it can take as little as a few hours to many days or weeks before changes to your website may produce changes in its search rankings. • Because each search engine’s ranking algorithm is different, a web page can be #1 in Google but #20 in Yahoo for a particular phrase. • Because each search algorithm is a heavily guarded secret nobody outside of a few select engineers at each search engine knows exactly how much each particular factor weighs into the rankings of each search engine. But, people who spend their professional lives helping sites rank better in search engines have gained very good idea as to what factors matter most. • Because the search ranking algorithms look at text, headings, and other elements on a web page, changing things on the web page can change where that web page appears in the search results. • Search ranking algorithms look at factors outside of a web page, such as the age of a website and links to the web page. So, there are other factors which you may have less influence over.
The goal of every search engine is to display to the user the information or websites the user is looking for. In other words every search engine wants to provide the best, most relevant results. As a result, search engines are constantly improving their algorithms and including new factors which they think will produce better search results. Why does this matter? As search algorithms change, so will your website’s search engine rankings.
The Search Engine Results Pages (SERPs) The crawling of websites and indexing of web pages are constantly going on even when no one is searching. The last part in the search process is part that you’re probably most familiar with – the actual search. You type in a word, short phrase, or question, and the search engine displays a list of websites.
That list of websites is called the search engine results page and sometimes referred to as the SERPs.
If you do a search and look at the SERP, you’ll notice two columns. Above the right column it says “Sponsored Links.” These are paid advertisements. The companies and organizations listed here pay a fee to Google for each person who clicks their ad, so they’re often referred to as Pay-Per-Click or PPC ads.
In the left column are the unpaid search results also sometimes called the organic results or natural results. These are the websites the search engine believes are most relevant to the search phrase that was queried. Sometimes search engines also display sponsored links in the left column above the natural results or will even place a block of pay-per-click ads in the middle of the natural results. Sponsored links are always labeled, though not always very clearly.
Why does this matter?
From the searcher’s perspective, there is nothing wrong with clicking on a paid link. You may find what you’re looking for there. But it’s important to be aware of which websites paid to be in the results and which are there naturally.
From the web administrator’s perspective, it’s important to understand there are two opportunities to get to the top of the search engine rankings, through natural results and by purchasing pay-per-click advertising.
Help the Search Engines With a better understanding how search engines work, you can make better decisions about the marketing of your website though search engines. Search engines need your help to find your website and to know what words and phrases it’s relevant for. Give them the help they need. That’s where search engine optimization comes in, but I’ll get to that on another day.
Kurt Steinbrueck is the author of the blog. He has been Director of Marketing Services with Ourchurch.Com for over 5 years providing including services specific for and private school marketing. Kurt is also a Deacon at his church.
In this time of immense competition in the virtual world of internet, every one is striving hard to pull as much traffic to their sites as possible. After all, this is the soul of every site. The more people visit a site, the more likely is the site likely to be successful.
However, there are certain techniques that can put your website higher in the search list. Directories submission is certainly one of them. It has plenty of benefits making it one of the most powerful marketing strategies for the websites.
Nonetheless there are different directories and they have different policies. Even in general, submitting your website in the directory is very crucial. If you have done it properly, you can expect a tremendous growth in traffic. On the other hand, if you make a mess of it, your submission may not be accepted by the directories as well.
This is why the manual is so important. It ensures that you have the link popularity which in turn decides upon the page rank that your site will get. In fact, a quality website depends completely on the link popularity. This is because a quality link will increase the traffic in the website and consequently the page rank and business of the website.
As opposed to this the automated submission may not be that effective. First of all, it is not guaranteed. But more importantly, most of the popular directories change their format and categories from time to time. As a result, often the automated website submission fails to be effective. But, when you are doing it manually, there is no risk of making mistake or keep the submission request incomplete.
However, there is one good thing that you can do here. There are different companies that will submit website for you. They are professionals and have been doing this task time and time again. So, they will know all the pros and cons of this. Also, they will allow you to relax, yet achieve the same optimum results. Still, you have to be careful about choosing the right service provider. For, there are many of them and some can deceive you. Thus, you may come across sites that will claim that they will submit your site in thousands of site. However, what matters more than the number of submission is the quality of the submission. So, make sure that your site is being submitted at the right directories. In the manual submission, you will have to visit the directories one by one and make submission accordingly.
Keep in mind is worth the effort as once website submission is done, you will receive around twice the traffic that you see otherwise. To make sure that you can make the most of the directory, you have to submit your site under the right category.
Guna works for submitinme.com which offers and continuous .
It appears that to become a high successful affiliate marketing entrepreneur, running multiple streams of affiliate marketing income is the best way. In this article, you will learn how to combine the affiliate marketing strategies such as pay per click advertising, search engine optimization, and article marketing, to maximize profits online through multiple sources of income.
Obviously, running multiple streams of affiliate marketing income is totally a great idea to grow your affiliate commission and online business. With those multiple sources of affiliate marketing income, you are running multiple affiliate marketing strategies at the same time. Also, you will maximize your profits online with those many affiliate marketing strategies. In this article, you will discover and learn basic steps to run multiple streams of affiliate marketing income.
With those steps, it is easier for you to run your own affiliate marketing business and build your own multiple streams of affiliate marketing income. You will leverage those simple steps and learn how to maximize your affiliate commission below.
Affiliate Marketing Income #1: Discover High Performance Keywords.
The first step is to discover high performance keywords for your affiliate marketing business online. With those high performance keywords, you will ensure that you can maximize your profits online and earn huge of affiliate commission. To discover the high performance keywords, you can use pay per click (PPC) search engine to test and find out which keywords are super-profitable and high performance for your business. Without testing systematically, it is difficult to identify which keywords are super-profitable and valuable for your home based affiliate marketing business.
Affiliate Marketing Income #2: Write Quality Relevancy Content with High Performance Keywords.
The next step for running success multiple streams of affiliate marketing income is to write quality relevancy content with those high performance keywords. You have to build your own original related to your market based on those high performance keywords. The highest recommendation is to focus on your reader’s mind and the proper of writing.
Affiliate Marketing Income #3: Build Your Website Ranking Based on Your Content.
The next step is to upload your content given from previous step on your website. You have to optimize your web page with those high performance keywords as well. It means you must include those high performance keywords into your web page and content for your affiliate website. Also, there are many search engine optimization techniques on the internet to help you to build your website ranking in search engines.
Affiliate Marketing Income #4: Consolidate Your Content into Your Own Article.
The article marketing is one of the most effective affiliate marketing strategies to drive quality relevancy traffic to your affiliate website. All you have to do is to consolidate your content into the articles. You have to focus on writing, article layout, article structure and article formats. With those stuffs, it is easier for you to maximize the profits through your articles. Additionally, submitting your articles to other article directories is a good idea to build up your reputation and creditability. Also, it will help you drive more quality traffic to your affiliate website.
Affiliate Marketing Income #5: Post Your Articles into Your Blog.
To run the multiple streams of affiliate marketing income, building your own blog with those same articles from previous step is a great idea. However, you have to customize those articles for your own blog. There is a different point between post messages in the blog and article. You have to put more your personality and be more personalised into your blog. For blogging online, you have to build up the relationship with your readers. That’s why you have to be more personalised and socialised, rather than writing the articles.
Affiliate Marketing Income #6: Include Your Articles into Your Newsletter.
Providing newsletter strategies has proven that it is very powerful to drive more traffic to your affiliate website. Thus, to run multiple streams of affiliate marketing income, newsletter is one of the best strategies you should not forget. You can include your articles from the above step into your newsletter.
Affiliate Marketing Income #7: Participant in Forum through Your Articles.
Many studies reveal that participating in forums through your articles will help you boost skyrocket affiliate commission and grow your affiliate marketing business. The highest recommendation is to use this strategy properly, rather than trying to sell your affiliate products in the community. You have to share and exchange the ideas and information related to your affiliate products among other people in the forums. That is the best way to maximize the power of forums and articles together!
Affiliate Marketing Income #8: Place Online Classified Ads.
The last step to run multiple streams of affiliate marketing income with multiple affiliate marketing strategies is to place online classified ads. With the content and high performance keywords from above steps, you can conduct your own online classified ads. The best approach to maximize profits from classified ads is to include properly your high performance keywords and benefits into your ads.
Final thoughts, it is important for affiliate marketing entrepreneurs to run multiple streams of affiliate marketing income. In this article, you have learnt how to combine several affiliate marketing strategies, like pay per click online advertising, search engine optimization, article marketing, blogging online marketing and email marketing, to run multiple streams of affiliate marketing income. The real key to your success for multiple streams of income is your creativity. You have to combine those affiliate marketing strategies together to maximize your profits.
to discover advanced affiliate marketing strategies and how to combine those strategies to maximize profits online, particularly pay per click online advertising. You will learn how to run the right successful multiple affiliate marketing strategies for your income. You will have the golden opportunities to exchange and discuss with the successful affiliate marketing entrepreneurs who can earn $5,000 a day. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.
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*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.
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One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.
However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!
Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.
This article will describe the points that you need to keep in mind while writing your article:
Choosing the Right Headline: It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.
Preferred Word Count: A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.
Preferred Software: The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.
Resource Box: This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).
Editing the Master Piece: Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.
Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.
Strategies for building the traffic through the article
This involves submitting your article to the top page rank article submission directories that will publish your article on their website. Create a blog if you don’t have one and post the article there. You can register with Yahoo Groups and post your articles there as well. Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure. Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it. You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot. Use any social media to build awareness around your article. Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.
By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.
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Why should you submit your website to directories? The short answer is to get visitors to your website because more visitors to your site would typically mean more business for you. Good directories like Yahoo, DMOZ and Business.com send visitors to your site on their own. Many people use these directories to look for information. Then there are topic specific or region specific niche directories that have their own groups of users. If you want to target customers in Canada, for example, you could try to get your website listed in a Canada-specific directory. If you have a travel website, you could seek out travel-related directories. Most of the proliferating numbers of directories do not bring significant numbers of visitors to your Web site. However, a listing in a good directory, under a classification that is relevant to your site’s theme, would be a valuable factor that search engines use to assess your site. Search engines use software “robots” to locate, bring back and index the millions of websites landing on the Web. These robots cannot exercise the kind of judgment humans do while assessing a website. So the engines look at human-edited directories to provide an indirect assessment of websites. A large number of relevant directory listings (links) could help your site to move towards the top in search engine results. And if your website ultimately manages to reach the first or second (or even third) page of search results (for search words that are typically used to find your kind of businesses), it could indeed benefit your business significantly (provided you do have a good product and a good website). Submitting Your Site to Directories Unlike search engines, directories do not crawl the Web looking for new websites. That means you (or somebody else) would have to bring your website to the attention of directories. Submitting details of your Web site to the directories is the way to do this. All directories call for certain standard details about the sites submitted to them. These include a short title, the URL of the site and a short description of your site in a limited number of words. Some directories might also ask for your email address and other details. Directories also require that you submit your site to the most appropriate category. You drill down the directory structure (of each directory) and find the category that best fits your site. This is often a troublesome task as there might be more than one category where your site could be listed. One final issue is the mode of submission. Sites can be submitted in an automated fashion to “thousands” of directories. Such automated submission is not likely to meet the specific guidelines of each directory. Directories also do not like automated submissions as the sites submitted would more than likely to be junk sites. It is far better to submit your site by hand to each directory, complying with the guidelines of each. Your site is more likely to be accepted in that case. Why Should You be Choosy in Selecting Directories? Submitting your Web site to directories is a monotonous and time-consuming task. And after all the trouble, you might find that the directory takes its own time to review your site. They could also reject the site after this review on one ground or another. More importantly, a listing in some of the directories could prove to be of no value. Some directories are just “link farms” indiscriminately including every site submitted. This eliminates the element of human review that provides value to a directory listing. Such directories do not bring any traffic (of visitors to your site). Search engines also would ignore such junk-filled sites and assign no value to a link from such a directory. Next comes the issue of paying money for a directory listing. Some directories, notably Yahoo, require payment to review your site (with no guarantee that your site would be accepted after the review). Other sites would speed up the review of your site if you pay. In such cases, it becomes even more important to select the directories carefully. How Do You Select Directories? Below is a checklist that you could use to decide whether a particular directory is likely to be worth investing your time and/or money. Is the directory well organized? Does it have many classifications of real-world themes? Are there sub classifications under each classification to accommodate common needs? Is the directory easy to use? Are the classifications immediately clear? Is it easy to drill down to a category you are interested in? Could you move back and forth without getting lost? Does the directory seem well populated? Are there numerous listings under each category? Are there several empty categories? Do the listed sites appear good quality? Take a look at these under different categories. Or is the directory full of junk sites? What overall impression do you get considering the layout as well as the above aspects? What Google page rank is displayed for the site in the Google toolbar (if you have installed it in one of your browsers)? A page rank of at least 4/10 is what you should be looking for. If you are adept enough, you should also look at the traffic levels to the directory by going to Alexa website. Finally, look at the way the directory treats submissions. Do they seem to be in the directory business solely to make money from website owners? What is the backlog of websites pending review as indicated by the directory? Directories often indicate the time lag you have to expect before your site is taken up for review. You should by now have a good idea of whether the directory is worth submitting to. You should also be able to decide whether it is worth paying money, and if so how much, to get listed in that directory. New directories might not meet many of the desirable criteria above. However, if they seem well organized and filled with good quality websites, it might be worthwhile to submit to them. You get the advantage of quicker review and probably even a front-page listing. Consider Outsourcing Directory Submission By now, you would have an idea of all the bother involved in selecting directories and submitting your Web site to them. Manual submission by hand to each directory is an extremely monotonous job. It is better to entrust the submission to a dependable specialist who would submit your site to selected directories. A specialist would also know the directories out there and how good each one is.
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Why should you submit your website to directories? The short answer is to get visitors to your website because more visitors to your site would typically mean more business for you. Good directories like Yahoo, DMOZ and Business.com send visitors to your site on their own. Many people use these directories to look for information. Then there are topic specific or region specific niche directories that have their own groups of users. If you want to target customers in Canada, for example, you could try to get your website listed in a Canada-specific directory. If you have a travel website, you could seek out travel-related directories.
Most of the proliferating numbers of directories do not bring significant numbers of visitors to your Web site. However, a listing in a good directory, under a classification that is relevant to your site’s theme, would be a valuable factor that search engines use to assess your site.
Search engines use software “robots” to locate, bring back and index the millions of websites landing on the Web. These robots cannot exercise the kind of judgment humans do while assessing a website. So the engines look at human-edited directories to provide an indirect assessment of websites.
A large number of relevant directory listings (links) could help your site to move towards the top in search engine results. And if your website ultimately manages to reach the first or second (or even third) page of search results (for search words that are typically used to find your kind of businesses), it could indeed benefit your business significantly (provided you do have a good product and a good website).
Submitting Your Site to Directories
Unlike search engines, directories do not crawl the Web looking for new websites. That means you (or somebody else) would have to bring your website to the attention of directories. Submitting details of your Web site to the directories is the way to do this.
All directories call for certain standard details about the sites submitted to them. These include a short title, the URL of the site and a short description of your site in a limited number of words. Some directories might also ask for your email address and other details.
Directories also require that you submit your site to the most appropriate category. You drill down the directory structure (of each directory) and find the category that best fits your site. This is often a troublesome task as there might be more than one category where your site could be listed.
One final issue is the mode of submission. Sites can be submitted in an automated fashion to “thousands” of directories. Such automated submission is not likely to meet the specific guidelines of each directory. Directories also do not like automated submissions as the sites submitted would more than likely to be junk sites.
It is far better to submit your site by hand to each directory, complying with the guidelines of each. Your site is more likely to be accepted in that case.
Why Should You be Choosy in Selecting Directories?
Submitting your Web site to directories is a monotonous and time-consuming task. And after all the trouble, you might find that the directory takes its own time to review your site. They could also reject the site after this review on one ground or another.
More importantly, a listing in some of the directories could prove to be of no value. Some directories are just “link farms” indiscriminately including every site submitted. This eliminates the element of human review that provides value to a directory listing. Such directories do not bring any traffic (of visitors to your site). Search engines also would ignore such junk-filled sites and assign no value to a link from such a directory.
Next comes the issue of paying money for a directory listing. Some directories, notably Yahoo, require payment to review your site (with no guarantee that your site would be accepted after the review). Other sites would speed up the review of your site if you pay. In such cases, it becomes even more important to select the directories carefully.
How Do You Select Directories?
Below is a checklist that you could use to decide whether a particular directory is likely to be worth investing your time and/or money.
Is the directory well organized? Does it have many classifications of real-world themes? Are there sub classifications under each classification to accommodate common needs?
Is the directory easy to use? Are the classifications immediately clear? Is it easy to drill down to a category you are interested in? Could you move back and forth without getting lost?
Does the directory seem well populated? Are there numerous listings under each category? Are there several empty categories?
Do the listed sites appear good quality? Take a look at these under different categories. Or is the directory full of junk sites?
What overall impression do you get considering the layout as well as the above aspects?
What Google page rank is displayed for the site in the Google toolbar (if you have installed it in one of your browsers)? A page rank of at least 4/10 is what you should be looking for.
If you are adept enough, you should also look at the traffic levels to the directory by going to Alexa website.
Finally, look at the way the directory treats submissions. Do they seem to be in the directory business solely to make money from website owners? What is the backlog of websites pending review as indicated by the directory? Directories often indicate the time lag you have to expect before your site is taken up for review.
You should by now have a good idea of whether the directory is worth submitting to. You should also be able to decide whether it is worth paying money, and if so how much, to get listed in that directory.
New directories might not meet many of the desirable criteria above. However, if they seem well organized and filled with good quality websites, it might be worthwhile to submit to them. You get the advantage of quicker review and probably even a front-page listing.
Consider Outsourcing Directory Submission
By now, you would have an idea of all the bother involved in selecting directories and submitting your Web site to them. Manual submission by hand to each directory is an extremely monotonous job.
It is better to entrust the submission to a dependable specialist who would submit your site to selected directories.
A specialist would also know the directories out there and how good each one is.
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Getting your website listed in the search engines is relatively
easy if you submit it, but even if you don’t you can still get
your website indexed by the larger search engines by following a
few simple tips. The reason for this is the search engines
spiders search the web on a daily basis looking for new websites
to index, old ones that are no longer valid, and the like. So,
if you follow these simple steps, the search engines spiders
will pick up your website and index it without you even having
to submit it. As a matter of fact, you will generally see your
website appear in the search engines faster by simply using
other methods to get listed instead of submitting your URL.
Follow these suggestions and the spiders will pick up your site
when they are out making their rounds.
Tip #1 – Links
Links to your web page on the Internet basically tell the search
engines how popular your website is. So, if you have tons of
links, your website will be considered very popular and as a
result be ranked well with the search engines. The fewer links
you have makes your site less popular so if you want the search
engines to index your site without submitting it, make sure you
have a lot of websites linking to you.
Tip #2 – Keywords
Keywords are another thing the search engines look for and
you’ll want to include them on your website. The more relevant
keywords you have on your website in meta tags, titles, and the
beginnings of paragraphs, the quicker your site will get ranked
well for your desired search phrases.
Tip #3 – No Frames
If you really want the search engines to pick up your site
without you having to submit it, you better be sure you have a
website that does not use frames. The reason for this is that
websites using frames create problems for the search engines and
a lot of times the site is not recognized, not to mention
indexed. Avoid frames at all costs because the search engines
hate them… there really is no use for them.
Tip #4 – Fully Constructed
You will also need to make sure that your website is fully
constructed with no pages still under construction or waiting to
be completed. You may not get indexed by the search engines with
an “under construction” website because they only want to index
complete web sites that are ready for visitors
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