Article by Celia
“I’m sad to tell you, I’ve been chairman of board of directors call be fired. And you work is my pleasure, I wish you all the best. When carol buzz, September 6, afternoon in staff memo to write down the paragraph, she is no longer the CEO of yahoo. Yahoo’s board fired buzz, and no immediate official replacement, appointed by the financial controller and as the CEO, the transition, which are believed to yahoo’s board is considering selling yahoo some or all of the assets.
Buzz fired by investors as positive,. In her second day of leaving, yahoo shares a day before the .9, up to nearly , closing up 5.43%.
Once vaunted yahoo, today into so embarrassed situation, what is it?
Once the brilliant into fetters
In 1995, jerry Yang and David fee ROM jointly founded the yahoo, and carry out online information retrieval service. It was able to provide free information retrieval service company very few, yahoo soon succeed. When autumn, yahoo reading quantity of 3 million per day per week, pages 21 million. Page In the spring of 1996, weekly reading quantity has reached 42 million by the end of the year 100 million pages per week. At the end of the second quarter of 1996, has 2 million Internet users visit every day, the total 14 million times every day yahoo, of whom 75% are back again.
Because of the average daily yahoo in at that time no one can and traffic, yahoo gradually get online advertising the recognition of the customers. By the end of 1997, yahoo has 1700 clients, and in early 1996, yahoo’s customers only 112 homes. Meanwhile, yahoo’s income has trebled.
The next few years, yahoo traffic increases rapidly, share price is still rising surge. Since 1996, yahoo’s stock has been removed, three times of from per share to April 1, 1999 per share of the 8. In 1999, yahoo for an annual revenue rose to 9 million m, profit to us .1 million.
However, in the new century, with the Internet bubble burst, all the Internet company has established to since the heavy blow, yahoo also failed to escape by luck. In 2000, yahoo in share price reached a record 7.5 its record high after, start plunged. Not only that, because of the advertising revenue relying too much on, yahoo once in a very embarrassing situation. In 2001 the first quarter, yahoo sales income cut by 42% year-on-year, only 0 million, its value, 92% from the peak, fell to billion. Since then, yahoo weakened.
Since then, yahoo’s few as leader (from terry SaiMeiEr to jerry Yang, then to buzz), all failed to bring into the new peak times yahoo. May be too dependent on ever bring you glory of the original business, yahoo in innovation business always appear rather hesitated, and DuoCi lose this can create splendid future development opportunities.
DuoCi blunder injury can’t afford it
Much is lost from yahoo to. Today the ending, if all the blame for the “just” class buzz rather some unfair. From yahoo memorabilia from collectors around the world, you can see it in some time acquired a company, but can’t see it not bought, who can’t see it is not who purchase. But is in a meeting not visible decision-making, yahoo has repeatedly and opportunity, which was also buried the hidden trouble of the decline.
Yahoo the sensation of error occurred in global decision-making three years ago. In February 2008, Microsoft proposal to a share, worthing .6 billion purchase of yahoo. At that time for Google, yahoo is the nouveau riche of powerful opponent a headache, and Microsoft have a similar yahoo’s web portal, just as Google search strength. Microsoft with the hope that, through the force against Google, yahoo to. Microsoft stretch to come over to the olive branch, yahoo several big shareholders very want to take, they firmly believe that the deal could make the company out of trouble. Unfortunately, when yahoo CEO jerry Yang to bid on the low end, rejected Microsoft’s kindness. Jerry Yang in the big opportunity in front performance of indecision, let since then yahoo; 2.
Yahoo miss another opportunity is skilled in display advertising business acquisition of DoubleClick Internet advertising company. Display ads from Google was once yahoo’s ace in the hole, but in the acquisition of DoubleClick, yahoo is hesitant, let Google drill, which eventually loophole for 07 in 3.1 billion and signed the price of DoubleClick acquisition agreement, which quickly narrowed the gap with yahoo, for future soar to lay the solid foundation.
And in 2001 years earlier, yahoo takeover Google missed chance is more). That year, with the aid of the promotion of Google, yahoo in the global Internet search share has risen to 30% above though, but not enough to shake foundation strong yahoo. At the time of the yahoo CEO SaiMeiEr had to Google test whether can purchase the latter, but Google founder Payne and cloth Lin said, Google value has reached 1 billion us dollars, and they don’t want to make moves. In 2002, the chance to buy yahoo for Google, but after a few months of tough negotiations, and SaiMeiEr eventually rejected Google billion offer. Google today from the high speed development of perspective, this is also a yahoo and a major decision error.
Again and again, and again hesitate lost opportunities, several companies to stand up so DuoCi blunder?
Not sold fate
Jerry Yang in 2008 at the end of the outgoing CEO, a lot of people after yahoo will he and yahoo’s failure on “indecision”. But a change of the character of the opposite CEO can make the company the situation been improved? Not necessarily.
And jerry Yang different, his successor, has a “iron lady”–the buzz has a very strong personality. 13 years old, she saw a snake grandmother, grandmother was immediately to help cut down debts, say to her: “you can do it.” This made her fresh, she has thus see the power of determination.
In that year, yahoo took office buzz cut 700 employees, early 2010 560. Cutting again In March 2010, she will be moving department, and shut down a collapse of eight network business entity, will also another ten several business orientation for “the sunset industry”, and fall as that cut off a grandmother often without fear.
However, despite apple’s Steve jobs and the same tough character, but buzz but could not like jobs out of the mire as company. She is more of these measures based on the need to cut costs and adjustment, and, to some extent, did raise the operation efficiency. But today, the light has these apparently is still far from enough-in the Internet into the transformation time today, innovation than any improvements appear more urgent. And the biggest buzz is soft rib, she can’t let her technical background in Internet field have greater vision, she hardly find revolutionary fist yahoo products. And light to the original products for renovation, in today’s change Internet field can’t win.
